We are seeking a detail-oriented and strategic Senior Manager of Marketing Operations to oversee the operational management and optimization of our marketing initiatives. Reporting to our Senior Director of GTM Operations, the ideal candidate will act as a bridge between strategy and execution, ensuring the marketing team has the tools, processes, and insights needed to succeed, while also aligning closely with sales and other key business functions. The successful candidate will possess a strong analytical mindset, exceptional project management skills, and a passion for driving results through effective marketing processes and technologies.
Key Responsibilities:
Operations Management:
- Develop, implement, and optimize marketing operations processes to improve efficiency and effectiveness.
- Manage the marketing technology stack, ensuring tools and systems are integrated and utilized effectively.
Data Analysis, Reporting & Governance:
- Gather reporting requirements and work with the necessary team to deliver the needed dashboards and reports on marketing performance and KPIs.
- Monitor and analyze marketing performance metrics, tracking marketing's contribution to pipeline and revenue generation, and providing actionable insights to improve pipeline and revenue effectiveness.
- Prepare and present regular reports on marketing performance and ROI to stakeholders.
- Continuously analyze and optimize marketing spend and channel effectiveness to ensure a high return on investment.
- Analyze and provide feedback and insights on lead quality and funnel impact.
- Manage the governance of customer and prospect data, ensuring it is accurate, clean, and up-to-date.
- Manage list analysis and import process between sales and marketing to ensure our database is kept up-to-date, clean, and compliant.
Budget Management:
- Manage the marketing budget, under the leadership of the CMO, and in collaboration with finance, and marketing leadership stakeholders, maintaining a consistent format, maintaining overall budget adherence, tracking expenditures, and ensuring alignment with strategic priorities.
- Identify cost-saving opportunities and optimize resource allocation.
Lead Management:
- In collaboration with Demand Gen, oversee lead creation, nurturing and scoring processes, ensuring that leads are properly segmented and moved through the sales funnel in coordination with sales operations.
- Ensure that the handoff between marketing and sales is smooth and that leads are responded to promptly and accurately.
Project Management:
- Coordinate cross-functional teams to ensure timely delivery of projects.
- Oversee management of third-party marketing operations firm team
Collaboration & Communication:
- Work closely with the marketing team to support cohesive strategies that drive brand awareness, engagement, and pipeline and meeting generation through effective use of marketing tech stack and best practices.
- Liaise with external vendors and partners to enhance marketing efforts and initiatives.
Qualifications:
Minimum:
- Bachelor's degree in a related discipline and 8 years' experience in a related field.
- The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 year experience in a related field; or 12 years' experience in a related field
- 3 years of experience in management or lead role
- Experience collaborating with Sales, Sales Operations or Cross-functional teams
- Experience with CRM platforms and marketing automation tools (e.g., HubSpot, Marketo), ABM platforms (Demandbase, 6Sense), SFDC, and analytics platforms (e.g., Google Analytics).
- Experience using data analysis tools (PowerBI) to interpret metrics and create actionable insights.
- Skilled at identifying gaps or bottlenecks in processes and proposing innovative solutions.
Preferred Skills:
- Experience with budgeting and financial analysis.
- Familiarity with digital marketing channels, including SEO, PPC, and social media.
- Knowledge of data privacy regulations and best practices.
- Experience working within an MSP, Cloud Computing, or Technology company
USD 108,800.00 - 181,400.00 per year
Compensation:
Compensation includes a base salary of $108,800.00 - $181,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
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What We Do
For well over a century, Cox Enterprises has been shaping the future with daring ideas and values-driven thinking.
Since our founding in 1898, our relentless spirit of innovation has driven us to disrupt industries and enhance the quality of life in the communities we serve. Through our major divisions — Cox Communications, Cox Automotive and Cox Farms — our people have countless opportunities to grow and make an impact in the communications and automotive industries, as well as in new ventures in agriculture, cleantech, digital media and more.
As a privately-held, family-owned business, we know that people are our most valuable asset. We offer a supportive and inclusive environment with flexible career growth, amazing benefits and work-life balance at the forefront.
Our mission, our ways of working and our commitment to people are what make our workplace culture remarkably flexible and resilient. Join us to build a better future and make your mark.
Why Work With Us
At our core, Cox is a technology company that values human relationships. We know people feel most empowered when their work has meaning, when they feel respected and have opportunities to grow. “Career satisfaction” is not enough at Cox — we’re here to help you find balance, live well and achieve your career goals even as they change over time.
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Employees engage in a combination of remote and on-site work.
Every person has different working styles and preferences — and we aim to empower teams to work where they are most comfortable. Some roles require in-person work, but for those that can be performed remotely, we offer flexibility.
