The Senior Manager, Marketing Measurement Analytics is a key contributor within Marriott’s Enterprise Data, Analytics & AI organization, responsible for delivering insights that optimize marketing performance and inform strategic decision-making. This role focuses on analytics initiatives like marketing mix modeling, attribution, incrementality testing, and ROI analysis—enabling strategic data-driven decisions that improve engagement and maximize return on investment.
Working closely with marketing leaders and cross-functional teams, the Senior Manager conducts targeted analyses, interprets complex data, and translates findings into clear, actionable recommendations. By leveraging curated data assets and advanced analytics techniques, this position ensures marketing strategies are grounded in robust insights and aligned with enterprise priorities. The Senior Manager combines strong analytical expertise with business acumen and exceptional communication skills to influence decisions and drive measurable impact—helping Marriott maximize marketing performance and return on investment.
Requirements & Qualifications- Bachelor’s degree in Business, Analytics, Statistics, or related field; advanced degree a plus.
- At least 5 years of experience in advanced analytics preferred.
- Robust understanding of causal inference methodologies (i.e. RCT, differences in differences, instrumental variables)
- Hands-on knowledge of running incrementality studies (geo-based and audience-based hold-outs, synthetic controls)
- Strong familiarity with MMM validation techniques (in-market and out-of-sample model validations)
- Strong understanding of full-funnel marketing and media channels (digital, TV, retail media, paid social, search), as well as relevant measurement frameworks
- Ability to translate insights into strategic recommendations for business leaders.
- Partner with an external vendor and internal marketing teams to deliver Marketing Mix Modeling (MMM) insights.
- Translate complex analytical findings into clear, compelling narratives and strategic recommendations tailored for senior leadership.
- Design and apply causal inference methodologies (e.g., randomized controlled trials, differences in differences, synthetic controls, instrumental variables) to isolate incremental impact and inform decision-making.
- Partner with data engineering, data science, and visualization teams to ensure analytics are supported by reliable, well-structured, and accessible data assets.
- Stay current on industry best practices and emerging trends in marketing measurement, experimentation, and advanced analytics.
- Manage multiple projects simultaneously and prioritize based on business impact.
- Support development of KPI frameworks and measurement methodologies.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
About UsSkills Required
- Bachelor's degree in Business, Analytics, Statistics, or related field
- Advanced degree
- At least 5 years of experience in advanced analytics
- Robust understanding of causal inference methodologies (RCT, differences in differences, instrumental variables)
- Hands-on knowledge of running incrementality studies (geo-based and audience-based hold-outs, synthetic controls)
- Strong familiarity with MMM validation techniques (in-market and out-of-sample validations)
- Strong understanding of full-funnel marketing and media channels (digital, TV, retail media, paid social, search) and measurement frameworks
- Ability to translate analytical insights into strategic recommendations for business leaders
Marriott International Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Marriott International and has not been reviewed or approved by Marriott International .
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Retirement Support — Retirement programs include a 401(k) with a company match and related financial wellness resources seen as competitive. This support is complemented by savings tools that reinforce long-term financial security.
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Healthcare Strength — Health coverage offers flexible medical plans, disability and life insurance, and access to mental health and wellness resources. Short-term disability and basic life coverage are described as included for many full-time hourly roles.
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Wellbeing & Lifestyle Benefits — Travel and lifestyle perks include substantial hotel, food and beverage, spa, retail, and golf discounts for employees and families. Additional programs like tuition assistance and wellness initiatives reinforce non-cash value.
Marriott International Insights
What We Do
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,500 properties in 30 leading hotel brands spanning 132 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/
