Senior Manager, Marketing Data Taxonomy - Fidelity Institutional

Job Description:

The Role

We are seeking a meticulous and analytical Taxonomist to join our marketing team. The ideal candidate will be responsible for developing and maintaining a comprehensive taxonomy system to improve our marketing efforts. This role involves collaborating with various departments to ensure consistent and accurate categorization of marketing assets, improving search-ability, optimizing content delivery and performance analysis.
 

Key Responsibilities

• Develop and maintain a robust taxonomy system for marketing assets, including keywords, tags, and categories.

• Collaborate with marketing, content, product, MarTech and sales teams to make sure there is a consistent application of taxonomy across all platforms and business units.

• Conduct regular audits of existing taxonomy structures and make recommendations for improvements.

• Create and govern taxonomy standard processes and practices to keep data clean and usable amongst different systems (e.g. Workfront, Nuxeo, Seismic, Sitecore) and possible AI applications

• Work with data analytics to track and analyze the performance of taxonomy-related initiatives.

• Train and support team members on the use of taxonomy and metadata standards.

• Stay updated on industry best practices and emerging trends in taxonomy and metadata management.

The Expertise and Skills You Bring

• Ideal candidate has 5+ years of experience in Library Science, Information Management, or a related field.

• Proven experience in taxonomy development and management, preferably in a marketing or digital content environment.

• Strong analytical skills and attention to detail.

• Excellent communication and collaboration skills.

• Proficiency in using taxonomy management tools and content management systems.

• Familiarity with SEO principles and practices is a plus.

• BA/BS or equivalent preferred, Marketing and Financial Services industry knowledge preferred.

The Team

The role will be part of the Marketing Effectiveness function within the Data Driven Marketing team. The Data Driven Marketing team is comprised of multiple functional areas such as email, marketing automation, predictive marketing, performance analytics, marketing effectiveness and AI. The Marketing Effectiveness and Performance Analytics functions develop and deploy our leadership reports, performance dashboards, and measurement read outs along with expanding the culture of experimentation and data-driven decision making within the FI marketing organization. The goal being to create a data, insights and optimization engine to grow the business.

The base salary range for this position is $81,000-$137,000 per year.

Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors.

Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.

We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.

Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.

Certifications:

Category:Marketing