Senior Manager, Marketing Communications

Posted 7 Hours Ago
Be an Early Applicant
27 Locations
Remote
Senior level
Healthtech • Biotech
The Role
Lead and execute omnichannel marketing communications across EMEA, ensuring brand consistency and alignment with business priorities. Build strategic communication plans, manage communications calendar, coordinate cross-functional stakeholders, govern processes, and drive high-quality digital, email, social, print and event campaigns to boost engagement and loyalty.
Summary Generated by Built In
At Align Technology, the Senior Manager, Marketing Communications plays a critical role in shaping and executing how the brand connects with dental professionals, patients, and internal stakeholders across EMEA. 
This role is responsible for driving strategic, consistent, and high-impact communications across all channels, ensuring alignment with business priorities and delivering a seamless omnichannel experience. 

Role expectations
  • Ensure brand consistency across all touchpoints — digital, social media, email, print, and events. 
  • Develop and execute strategic communication plans aligned with regional business objectives and global marketing priorities. 
  • Own and manage the communications calendar, ensuring clear prioritization, proper sequencing of initiatives, and alignment across campaigns, stakeholders, and markets. 
  • Drive omnichannel campaign execution, ensuring cohesive and customer-centric messaging across all channels to enhance engagement and loyalty. 
  • Manage end-to-end communication projects, coordinating internal and external stakeholders, and ensuring high-quality delivery across channels such as email, social media, and digital platforms. 
  • Own the implementation and governance of communication processes, working closely with regional teams, global functions, and local markets to ensure consistency, scalability, and operational excellence. 


What we're looking for
We are looking for a strategic and hands-on leader who thrives in a fast-paced, matrixed environment and is passionate about driving innovation in digital dentistry. 
You combine strong strategic thinking with executional excellence, and you are able to translate business priorities into clear, actionable communication plans. 
  • 7+ years of experience in marketing, marketing communications, digital marketing, or communications planning. 
  • Bachelor’s degree required, preferably in Marketing or Business. 
  • Solid experience with Salesforce Marketing Cloud. 
  • Working knowledge of HTML for email and digital communications is a strong plus. 
  • Strong communication skills (written, verbal, and presentation) with the ability to influence senior stakeholders. 
  • Strong analytical mindset with the ability to translate data into insights and actions. 
  • Proven project management capabilities, with experience managing complex, cross-functional initiatives. 
  • Ability to effectively collaborate with internal and external stakeholders across a global matrix organization
  • Experience working cross-functionally with Marketing, Sales, Consumer, Finance, IT, HR, Legal, and other business units. 
  • Experience in the medical device or healthcare industry is a strong plus. 
  • Fluent in English (mandatory). 
  • Additional European languages are a strong advantage. 
 
This role directly supports Align’s EMEA Marketing vision—aligning marketing and commercial activities with company strategy, empowering customer-centric decision-making, and leveraging cutting-edge technologies to deliver transformative solutions. 

About
Your growth and well-being:At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.Employee-exclusive discounts on Invisalign products.Learning opportunities through online learning resources and support for your individual development plans.Inclusive, global workplace that fosters collaboration, recognition and belonging.Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align:We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.Eager to learn how we embrace our global differences and nurture employee well-being? Explore Align's culture here!Want to discover more about exocad and Cubicure? Click on their names for additional information.

Skills Required

  • 7+ years of experience in marketing, marketing communications, digital marketing, or communications planning
  • Bachelor's degree (preferably in Marketing or Business)
  • Solid experience with Salesforce Marketing Cloud
  • Working knowledge of HTML for email and digital communications
  • Strong written, verbal, and presentation communication skills with ability to influence senior stakeholders
  • Strong analytical mindset able to translate data into insights and actions
  • Proven project management capabilities managing complex, cross-functional initiatives
  • Ability to collaborate effectively across a global matrix organization
  • Experience working cross-functionally with Marketing, Sales, Consumer, Finance, IT, HR, Legal and other business units
  • Experience in the medical device or healthcare industry
  • Fluent in English
  • Additional European languages

Align Technology Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Align Technology and has not been reviewed or approved by Align Technology.

  • Healthcare Strength Health coverage includes medical, dental, vision, life, and both short‑ and long‑term disability, along with AD&D and wellness resources. Select locations add region‑specific programs such as medical coverage and Multisport, reinforcing breadth.
  • Strong & Reliable Incentives A corporate bonus plan outlines performance‑based rewards and eligibility, and compensation is described as competitive in commercial roles. Incentive structures in sales are portrayed as offering strong on‑target earnings potential.
  • Retirement Support Retirement programs feature a 401(k) plan with company contribution mechanisms, profit sharing, and a defined contribution pension plan. These elements emphasize long‑term financial security alongside salary and bonus.

Align Technology Insights

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The Company
HQ: San Jose, CA
10,001 Employees
Year Founded: 1997

What We Do

Twenty years ago, we pioneered the world's first clear aligners. Since then, we have continuously innovated with new products and technologies that are revolutionizing treatments for doctors and their patients. Invisalign clear aligners and the iTero Intraoral scanner help dental professionals achieve the clinical results they expect and deliver effective, advanced dental options to their patients. Helping change millions of lives, one smile at a time. Discover your straight path to a bright future at Align. As a part of our smart, diverse and fast-moving global team, you'll make an impact for the market leader that's moving an industry forward. Want to find out what’s next for us—and for you?

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