The Role
The Senior Manager, Lifecycle Marketing will oversee B2B lifecycle performance, managing strategies for lead nurture, activation, and retention while driving revenue outcomes in collaboration with various teams.
Summary Generated by Built In
About Us:
ChowNow is one of the leading players in off-premise restaurant technology. As takeout becomes a vital revenue stream for independent restaurants, our platform helps owners focus on what they do best—serving great food—by offering solutions across the entire digital dining experience. From building branded websites and mobile apps, to powering online orders, managing menus, consolidating delivery, and running targeted marketing, we give restaurants the tools to grow on their own terms.
We support over 20,000 restaurants across North America, helping process $1B+ in gross food sales while saving our partners over $700M in third-party commission fees. Through our white-label ordering solutions, a growing demand network (including Google, Yelp, Apple, and Snap), and a diner-friendly marketplace, we empower independent restaurants to own their customer relationships and avoid inflated pricing and fees charged by 3rd party delivery apps like Uber and Doordash.
Founded in 2012, we’ve navigated rapid growth and transformation—from startup roots through the pandemic boom—and are now beginning an exciting new era under our CEO, Kanika Soni. As we evolve with new leadership and cutting-edge tools, we’re deepening our commitment to helping local restaurants thrive in the digital economy.
About the Position:
As the Senior Manager, Lifecycle Marketing, you will own B2B lifecycle performance—from lead nurture through partner activation, retention, and expansion. You’ll lead the lifecycle program and ensure it drives measurable revenue outcomes: MQL, SQL, and Closed Won, plus activation and retention lift.
This role is B2B-first (restaurant prospects and partners). You’ll provide light support for B2B2C lifecycle initiatives when there’s clear leverage (e.g., partner activation, diner demand that impacts partner success), but your goals and resourcing are anchored in B2B.
Reports to the Head of Marketing. Will manage 1 direct report.
This is a remote role based in the United States. Please note: ChowNow is not eligible to employ in every state and the recruiting team will confirm location and eligibility before moving past initial stages.
WHAT WE LOVE ABOUT YOU:
You put restaurants first. You deeply understand the importance of local restaurants and put them at the center of everything you do. You aim to help them not only survive but thrive.
You celebrate diversity. You recognize that diversity and inclusivity matter. You’re committed to progress, which means everyone gets the support and resources they need, no matter who they are. You have an ability to listen to other team members' ideas and can thrive in an environment that embraces individuality. Everyone’s voice counts.
You raise your hand. You consistently go above and beyond what is asked of you. You help your peers accomplish their tasks while also excelling at accomplishing your own. When you have a smart idea, you raise your hand and share it.
You keep reaching. You set clear ambitious goals. You don’t allow yourself to become complacent with where you’re at and what you’ve done, so you seek out new opportunities and challenges.
Responsibilities Include:
- Owning B2B lifecycle strategy and roadmap across nurture, onboarding, activation, retention, and expansion
- Building and optimizing multi-stage nurture and retention programs across email, push, SMS, and in-app channels with clear segmentation and trigger logic
- Creating cross-sell, upsell, referral, and win-back programs that increase net revenue retention (NRR)
- Driving MQL → SQL → Closed Won performance from lifecycle programs in tight partnership with CX, Sales, and RevOps
- Leading post-close and post-activation lifecycle motions that improve speed-to-value, engagement, and renewal
- Managing an Email Marketing Specialist for ChowNow; set standards for planning, execution, testing, and QA
- Partnering with Content on lifecycle messaging and assets across channels
- Partnering with CRO & Website Manager to improve conversion and activation flows connected to lifecycle journeys
- Partnering with Finance to quantify CAC, payback, LTV, and NRR impact; report results weekly and quarterly with clear recommendations for scaling
In 30 days, you will:
- Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience)
- Complete a full audit of existing B2B lifecycle programs, data flows, and funnel performance
- Identify top 3 gaps impacting MQL → SQL → CW and retention
In 60 days, you will:
- Clearly define B2B lifecycle strategy, priorities, and swim lanes, establishing yourself as the Directly Responsible Individual (DRI) for B2B lifecycle performance
- Launch 1–2 revenue-tied lifecycle experiments (e.g., pipeline acceleration, activation lift, churn prevention) with clear hypotheses and success metrics
In 90 days, you will:
- Deliver measurable improvement in conversion, activation, or retention from lifecycle programs
- Scale what’s working across additional segments or journeys
You Should Apply If You Have:
- 6–8+ years experience in B2B lifecycle / retention / customer marketing (SaaS or marketplace preferred)
- 2+ years direct people management experience with a track record of coaching strong operators
- Proven results influencing pipeline conversion and downstream revenue
- Hands-on expertise in Marketo + Salesforce; comfort collaborating with Sales engagement tooling (e.g., Outreach); familiarity with Iterable/ActiveCampaign a plus for B2B2C support
- Strong analytical and experimentation mindset; you can tie programs to funnel movement and revenue outcomes
- A history as highly cross-functional operator who can align Sales, CX, Product, Content, and Web around shared goals
About Our Benefits:
- Expected Base Salary: $130,000 - $170,000 (depending on candidate experience and location)
- Ongoing training and growth opportunities.
- A "Best Place to Work" winner multiple times where we focus on creating a great employee experience.
- Rock solid medical, dental, and vision plans.
- Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
- Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life
- 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
- 401(k) Matching
- Employer-contributing student loan assistance program or continuing education reimbursement program
- Employee Stock Incentive Plan.
- Pet insurance for your fur babies
- Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
- Enough freedom to spread your wings while still holding you accountable.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties and skills required.
As one of ChowNow’s core values, “Celebrates Diversity”, we are committed to an inclusive and diverse work environment. ChowNow is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. We are committed to developing a barrier-free recruitment process and work environment, if you require any accommodation, please let us know at your earliest convenience and we’ll work with you to meet your accessibility needs.
Information Regarding Recruiting Scams: ChowNow does not engage in outreach to prospective candidates by text message about employment opportunities, interviews, or employment offers, and we do not make job offers after only one interview. ChowNow does not ask candidates to submit sensitive personal information (Passport details, banking information, etc.) as part of the interview process. ChowNow employment offers are made by a ChowNow Talent Acquisition team member with a @chownow.com email address only. ChowNow does not ask candidates to provide funds to the company for onboarding, equipment, or supplies. If you receive an employment inquiry or employment offer from a non @chownow.com email address, consider it spam.
Read here about your California privacy rights.
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The Company
What We Do
ChowNow’s vision is to become the leading North American platform connecting diners and independent restaurants for at-home dining. The ChowNow Platform continues to grow its product offerings and bring restaurants and diners closer together. Our marketplace provides commission-free ordering for restaurants nationwide and diners with an ever-growing selection of independent restaurants. Our demand network provides diners with the ability to order where they’re already online, including Google, Yelp, Instagram, Snap, and many others. And our white-labeled online ordering system provides restaurants with a branded experience for diners on their website and their own iOS and Android apps for a reasonable monthly fee regardless of order volume. To date, we’ve created over 20,000 apps for our restaurant partners – something that’s never been done before in our category. We operate this way because of our belief in being fair, sustainable, and equitable with our restaurant partners and the same goes for our culture.
Why Work With Us
Diversity, teamwork, and mutual respect are among our core company values. We pride ourselves on giving our teams plenty of opportunities to make their mark. Join us and help ensure ChowNow becomes the diner’s first choice for socially responsible online ordering. Together we can preserve neighborhood flavor, one restaurant at a time.
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ChowNow Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our hybrid policy asks local Los Angeles employees to come in 2 times a week to allow for in person collaboration and cross-functional relationship building. Our open air, Culver City Headquarters is spacious and inviting for teams to be together.
Typical time on-site:
2 days a week
Culver City, CA
The ChowNow HQ is in the heart of LA's tech scene. Culver City is near the beach, the freeways, the airport, & the tech industry action. Just 5 minutes from the vibrant center of Downtown Culver City, team members have the opportunity to explore the local fare to their heart's content.
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