Position Overview
The Senior Manager, Digital Analytics is a senior individual contributor within Marriott’s Enterprise Data, Analytics & AI organization, responsible for shaping how analytics informs digital product strategy and investment decisions. This role partners closely with Digital Product, Technology, and Engineering leaders to understand business goals, define success metrics, and proactively guide analytical focus toward the highest-impact opportunities.
Acting as a trusted strategic advisor, the Senior Manager moves beyond reporting to frame ambiguous problems, assess tradeoffs, and translate data into clear, executive-ready recommendations. Success in this role requires strong technical analytics expertise combined with exceptional executive communication and the ability to influence product direction through insight, storytelling, and informed judgment.
Requirements and Qualifications
• Bachelor’s degree in Business, Analytics, Statistics, Economics, or related field
• 6+ years of experience in analytics, business intelligence, or data-driven strategy roles
• Demonstrated experience supporting customer-facing digital products, platforms, or technology-enabled experiences.
• Proven ability to operate as a senior individual contributor with functional leadership responsibility
• Proficiency with analytics and data tools (e.g., SQL, Snowflake, Adobe Analytics, BI platforms such as Tableau)
• Strong written and verbal communication skills, including experience influencing senior stakeholders
• Demonstrated ability to proactively identify business and product questions and shape analytical agendas
• Experience partnering closely with engineering or platform teams on data-informed strategy
Preferred Qualifications
• Experience applying statistical methods (e.g., hypothesis testing, segmentation, regression, trend analysis) to business problem solving
• Hands-on experience using Python and/or R to support analysis and insight generation
• Experience supporting experimentation, causal analysis, or test-and-learn measurement
• Familiarity with digital data instrumentation, data quality, and platform measurement considerations
Key Duties and Responsibilities
Strategy & Roadmap Influence
• Use analytics to inform digital product strategy and roadmap prioritization, including where to invest, what to optimize, and what to deprioritize
• Act as a trusted advisor to Digital Product and Technology leaders, helping frame strategic questions and evaluate options using data
• Provide insight into customer behavior, platform performance, and experience outcomes to support product planning and sequencing decisions
• Translate analytical findings into strategic implications, not just metrics or observations, to drive business decisions
Analytics Leadership & Management
• Serve as the functional analytics lead supporting digital products, platforms, and technology initiatives
• Define KPIs, success metrics, and analytical frameworks aligned to product goals, platform health, and experience outcomes
• Proactively identify trends, risks, and opportunities that warrant strategic or roadmap consideration
Analysis & Insight Delivery
• Own and optimize performance of direct digital channels (web and app), evaluating results in the context of demand patterns, traveler intent, market conditions, and portfolio dynamics to drive traffic quality, conversion and revenue.
• Lead optimization of digital experience across the customer journey, improving booking conversion, engagement, merchandising effectiveness, and other key commercial outcomes.
• Assess how digital engagement shapes acquisition, loyalty progression, and retention; translate insights into strategies that increase long-term customer value and overall business contribution.
• Conduct deep-dive analyses across web, mobile, and account-based experiences, including funnels, journeys, lifecycle, and platform performance
• Partner with Product, Technology, and Engineering teams to assess feature launches, platform enhancements, and technical changes
• Support experimentation and test-and-learn efforts, including A/B testing and incremental impact analysis where applicable
• Ensure analytical rigor, consistency of metrics, and clarity of assumptions across strategic initiatives
Storytelling & Executive Communication
• Synthesize complex analyses into clear, strategic narratives tailored for product, technology, and senior leadership audiences
• Develop executive-ready materials that connect insights to decisions, tradeoffs, and recommended actions
• Use storytelling to drive alignment and momentum, not just awareness
Cross Functional Data & Analytics Partnership
• Collaborate with Data Engineering, BI, and Analytics teams to ensure reliable data pipelines, shared definitions, and scalable insights
• Influence without authority by building credibility and strong working relationships across product and engineering organizations
• Contribute to analytics best practices, documentation, and improved data literacy across the enterprise
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
About UsMarriott International Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Marriott International and has not been reviewed or approved by Marriott International .
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Retirement Support — Retirement programs include a 401(k) with a company match and related financial wellness resources seen as competitive. This support is complemented by savings tools that reinforce long-term financial security.
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Healthcare Strength — Health coverage offers flexible medical plans, disability and life insurance, and access to mental health and wellness resources. Short-term disability and basic life coverage are described as included for many full-time hourly roles.
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Wellbeing & Lifestyle Benefits — Travel and lifestyle perks include substantial hotel, food and beverage, spa, retail, and golf discounts for employees and families. Additional programs like tuition assistance and wellness initiatives reinforce non-cash value.
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What We Do
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,500 properties in 30 leading hotel brands spanning 132 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/
