Senior Manager, Database Marketing

Are you ready to turn data into action and lead the strategy behind high-performing marketing campaigns? We are looking for a dynamic leader who understand the power of data storytelling - someone who can guide a team of analysts to uncover insights, craft compelling narratives, and translate performance metrics into strategic marketing decisions. This role is key to driving growth by connecting the dots between, data, campaign strategy, and sales impact.
What Our Senior Manager, Database Marketing Enjoy Most About the Role

• Leading with Purpose: Direct a team of analysts to plan and execute personalized, multi-channel marketing and sales campaigns that drive measurable results.
• Turning data into strategy: Translate complex business needs into data-driven solutions that improve targeting, lead generation, and overall campaign performance.
• Driving insight through analytics: Leverage tools like SQL and HCL Unica Campaign to uncover actionable insights, optimize workflows, and expand customer reach.
• Improving performance at scale: Continuously enhance campaign efficiency, reporting, and ROI through process improvements, automation, and strategic vendor management.

Working Conditions
The role offers a professional office environment with the flexibility to work remotely one day per week.
What You'll Bring to Spectrum

• Education: Bachelor's Degree in Information Systems Management, Business, Finance, or a related discipline.
• Experience: 7 or more years in data marketing, campaign development or analytics. Five or more years leading cross-functional, data-driven marketing initiatives.
• Technical Skills: Advance SQL and Excel for querying, analyzing, and summarizing data. Proficient with relational databases and large, complex datasets. Experience with HCL Unica Campaign or similar tools.
• Skills & Abilities: Strong communication and collaboration skills. Able to translate business goals into actionable data strategies. Highly organized, detail-oriented, and deadline-driven. Maintain confidentiality and exercises sound judgement.

Preferred Qualifications

• Experience in cable or telecom industry.
• Background in automated marketing platforms or database marketing.
• Knowledge of data transformation practices (ETL/ELT)
• 5+ years of people leadership experience.

Spectrum Connects You to More

• Supportive Teams: Learn from managers and work with team-oriented colleagues who want you to grow and succeed.
• Dynamic Growth: The growth of our industry and evolving technology will power your career as you move up or around the company.
• Variety of Work: No two days, clients, or calls are ever the same which keeps each day new and exciting.

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MGN610 2025-50817 2025
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