At AlertMedia, everything we do supports our mission: To save lives and minimize loss by identifying active threats globally and facilitating timely communications when an emergency threatens personal safety and business continuity.
Our values which reflect our view on what’s important and what’s right include:
- We’re humans not robots
- Customers always come first
- We work better together
- Simplicity is our strength
- Our reputation is priceless
- Hard work pays off
As one of the fastest growing software companies in the United States, we’re focused on finding the best talent and building the best team to continue accelerating our rapid growth to keep up with our demand!
This role is a unique opportunity to lead a high-impact team responsible for retention marketing, customer expansion, and building a thriving customer community. Reporting to the Senior Director of Segment Marketing & Events, you’ll lead the vision and execution of programs that drive product adoption, influence expansion pipeline, and deepen customer relationships through both digital and in-person touchpoints.
Who you are:
You’re a collaborative, data-driven marketing leader with a track record of turning customer insights into scalable, high-impact programs. You thrive at the intersection of strategy and execution, bringing structure, prioritization, and a clear sense of direction to your team—while never hesitating to dive into the work alongside them when needed. As a natural coach and team builder, you invest in others’ growth and foster a culture of accountability and collaboration. You have a keen ability to align cross-functional teams and influence without authority—building strong relationships across Marketing, Sales, CS, and Product. Above all, you’re energized by owning big goals, solving complex problems, and delivering measurable results for both the business and our customers.
What you get to do every day:
- Set the vision and priorities for customer marketing, aligning programs to company-wide goals across adoption, retention, expansion, and community.
- Manage, coach, and support a team of three direct reports—empowering them to deliver strategic impact across customer lifecycle marketing, expansion campaigns, and community engagement.
- Collaborate cross-functionally with partners in Customer Success, Sales, Product, Operations and Marketing—ensuring customer marketing initiatives are deeply aligned to business objectives.
- Lead key strategic initiatives, including development of a customer journey map and a customer marketing attribution model, to inform program design and measure performance across the customer lifecycle.
- Analyze key performance indicators across owned programs—using data and insights to inform strategy, measure marketing impact, and drive continuous improvement.
- Manage the annual customer marketing budget—strategically allocating resources across programs to maximize ROI and ensure alignment with business goals and growth targets.
What you bring to the role:
- 5+ years of experience in B2B SaaS marketing, with 2+ years focused specifically on customer marketing, retention/lifecycle, or growth.
- 2+ years of experience managing and developing high-performing direct reports.
- Proven success leading integrated programs that increase product adoption, reduce churn, and drive expansion pipeline.
- Experience building marketing programs across multiple channels: email, in-app, gifting, events, webinars, and digital community platforms.
- Excellent cross-functional collaboration skills with a track record of building strong partnerships with Customer Success, Sales, and Product teams.
- Data-savvy mindset with the ability to build dashboards, report on KPIs, and turn insights into action.
- Strong communication and storytelling skills, both written and verbal.
- Strong copywriter with experience leverage AI to increase output.
- Familiarity with tools like Gainsight, Salesforce, Sendoso, and Outreach preferred.
- This is a hybrid position (2-3 days a week) based in downtown Austin, Texas.
Why you’ll love working at AlertMedia:
- Competitive base salary + Company-wide bonus program
- Generous and flexible time off and parental leave policies
- Health benefits - Medical, Dental, Vision and Life Insurance are 100% paid for employees!
- 401K with generous company match
- Amazing rewards and incentives – we love celebrating each other!
- Commitment to community service with opportunities to give back
- A Best Places to Work company 10 years in a row and numerous other awards
- Access to new downtown office with 360 views of Austin, high-tech building gym and nearby running trails
- Ongoing career development opportunities through our Learning & Development team
About AlertMedia:
AlertMedia helps organizations protect their people and businesses through all phases of an emergency. Our award-winning threat intelligence, emergency communication, and travel risk management solutions help companies of all sizes identify, respond to, and recover from critical events faster and more confidently. AlertMedia supports essential communication for thousands of leading businesses—including JetBlue, Coca-Cola Bottling, and Walmart—in more than 150 countries.
We are an equal opportunity employer focused on creating a collaborative and exciting place for all to work. Ensuring a diverse, inclusive, and equitable workplace for all people is key to our success and core to our values. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
This is an amazing opportunity to be part of our wave of momentum and take our company, and your career, to the next growth stage. We'd love to get to know you better and share how we serve our amazing customers. For more information, please visit www.alertmedia.com
Come join us in our mission to save lives and minimize loss through effective communication.
AlertMedia does not currently sponsor applicants for work visas.
By applying for the role, you agree that Alert Media will use your Personal Information in connection with the recruitment process and in accordance with our Privacy Policy – https://www.alertmedia.com/legal/privacy-policy/
Top Skills
What the Team is Saying
What We Do
AlertMedia helps organizations protect their people and businesses through all phases of an emergency. Our award-winning threat intelligence, emergency communication, and travel risk management solutions help companies of all sizes identify, respond to, and recover from critical events faster and more confidently. Our team of in-house intelligence analysts and meteorologists work around the clock to monitor thousands of data sources around the world, providing our customers and employees with verified, credible information to protect them from impending threats.
AlertMedia has been recognized both nationally and locally for its exceptional company culture, most recently being named to Inc. Magazine’s Best Workplaces list for 2023. We were also named to Forbes’ list of America’s Best Startup Employers for two consecutive years, Austin Business Journal’s Best Places to Work for nine consecutive years, and Built In Austin’s 100 Best Places to Work in Austin.
Located in the heart of downtown Austin in the "smartest building in the city", AlertMedia inspires and invests in our employees through continuous developmental experiences, including Career Month, community volunteering, mentorship programs, Employee Resource Groups, and weekly "Tuesday Lunches" where the company comes together to learn about and discuss any business updates. AlertMedia also facilitates a robust internship program, working with universities (including HBCUs), non-profit organizations like Hiring Our Heroes, and similar partners to invest in the future of our diverse workforce.
Why Work With Us
AlertMedia employees have a strong connection to our mission and product. An anonymous employee survey recently revealed 99% of our people feel the work they do is important and making a direct impact, 94% feel our diverse, grow-from-within culture is collaborative and supportive, and 92% are taking advantage of our career development opportunities
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AlertMedia Teams
AlertMedia Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our hybrid policy provides flexibility so employees can work and collaborate from home or in our Austin offices, either full- or part-time. We ask employees in Austin to join us on Tuesday for company-sponsored lunch to connect and learn together.
