Sr. Manager, Practitioner Customer Advocacy

About Team & About Role:

Rubrik is revolutionizing data security with Zero Trust Data Protection™, enabling organizations to safeguard their most critical assets from cyber threats, operational disruptions, and data loss. As the leader in data security and cloud management, Rubrik empowers enterprises to simplify and secure their digital infrastructure.

Rubrik is on a mission to secure the world’s data and redefine cyber resilience. As Sr. Manager, Practitioner Customer Advocacy you’ll play a pivotal role in building deep, authentic connections with the technical practitioners who use and shape our platform daily. This role is ideal for a strategic builder—someone who thrives on turning passionate customers into powerful advocates and amplifying their impact across Rubrik’s go-to-market and product ecosystem.

You’ll lead global advocacy programs designed to elevate practitioner voices, capture meaningful feedback, and build community at scale. Working across engineering, product management, customer success, and GTM teams, you’ll help bridge the gap between real-world use cases and Rubrik’s continued innovation.

What You’ll Do: 

• Build and scale Rubrik’s customer practitioner advocacy programs —including customer champions, technical user groups, and a global practitioner community.
• Drive high-impact storytelling. Translate practitioner success into case studies, blog posts, spotlights, panels, and videos that showcase innovation and outcomes.
• Create practitioner customer champions who can act as references for the field and for prospects.
• Build and run customer advisory forums, technical meetup groups, and user communities—bringing together Rubrik customers, partners, and prospects in meaningful, engaging formats.
• Accelerate real-time product feedback loops by capturing insights from customers, future customers and the field, and bringing practitioner perspective directly into product and engineering teams.
• Grow Rubrik’s Guardian and Titan customer communities by engaging with operational and technical users across security, IT, and data domains to share best practices.
• Support Marketing and GTM teams by cultivating practitioner customer advocates who can act as speakers and thought leaders for corporate and regional events, webinars, meetups, press, etc.
• Define program KPIs and report on engagement outcomes, measuring community health, content performance, advocate activation, and product feedback loops.

Experience You’ll Need: 

• 10+ years of experience in technical advocacy, customer marketing, or community leadership within cybersecurity, cloud, or enterprise software sectors.
• Proven success building and scaling practitioner-first programs—user groups, meetups, advisory boards, community councils, etc.
• Strong storytelling and content development skills—you know how to extract meaningful insights from technical users and turn them into compelling narratives.
• Empathy for the technical practitioner mindset, and experience working alongside solution architects, engineers, IT and security pros.
• Demonstrated ability to build programs that drive two-way engagement—helping customers succeed while influencing internal roadmaps and strategies.
• Strong program management, organizational, and analytical skills—plus a bias for action and execution.
• Analytical, organized, and comfortable managing program metrics, growth KPIs, and feedback loops.
• Highly motivated, creative, and self-directed—with a passion for Rubrik’s platform, mission, and technical excellence.

Preferred Qualifications:

• Background in technical customer success, presales engineering, developer advocacy, or technical community management.
• Experience with modern data protection, cloud-native infrastructure, security, identity, or cyber recovery solutions.
• Familiarity with hybrid event programs and digital community platforms.

Inclusion @ Rubrik: 

At Rubrik, we are dedicated to fostering a culture where people from all backgrounds are valued, feel they belong, and believe they can succeed. Our commitment to inclusion is at the heart of our mission to secure the world’s data.

Our goal is to hire and promote the best talent, regardless of background. We continually review our hiring practices to ensure fairness and strive to create an environment where every employee has equal access to opportunities for growth and excellence. We believe in empowering everyone to bring their authentic selves to work and achieve their fullest potential.

Our inclusion strategy focuses on three core areas of our business and culture:

• Our Company: We are committed to building a merit-based organization that offers equal access to growth and success for all employees globally. Your potential is limitless here.
• Our Culture: We strive to create an inclusive atmosphere where individuals from all backgrounds feel a strong sense of belonging, can thrive, and do their best work. Your contributions help us innovate and break boundaries.
• Our Communities: We are dedicated to expanding our engagement with the communities we operate in, creating opportunities for underrepresented talent and driving greater innovation for our clients. Your impact extends beyond Rubrik, contributing to safer and stronger communities.

About Rubrik:

Rubrik is a rapidly expanding global company headquartered in Silicon Valley, revolutionizing data protection and management in the emerging hybrid and multi-cloud world. We are a leader in cloud data management, enabling enterprises to maximize value from data that is increasingly fragmented across data centers and the cloud. Enterprises choose Rubrik to help develop ransomware remediation strategies, simplify backup and recovery, accelerate cloud adoption, and enable automation at scale. We’ve been recognized as a Forbes Cloud 100 Company and as a LinkedIn Top 10 startup.

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