Email Marketing Manager

ABOUT RUBRIK

Rubrik is on a mission to secure the world's data. As a leader in Zero Trust Data Security™, Rubrik helps organizations across industries achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Our platform delivers data security posture, data threat analytics, data observability, and data recovery — enabling teams to protect data wherever it lives: on-premises, in the cloud, or at the edge.

POSITION SUMMARY

The Email Marketing Manager will be a critical contributor within Rubrik's Digital Marketing team, owning end-to-end execution of email marketing programs that drive pipeline and revenue. Sitting at the intersection of demand generation and digital media, this role is responsible for email nurture strategy, batch/blast campaigns, paid email placements, paid digital advertising support, and paid newsletter sponsorships. The ideal candidate is a data-driven marketer who thrives in a fast-paced, collaborative environment and brings a strong command of marketing automation, analytics, and cross-functional execution.

Email Nurture Programs

•     Design, build, and optimize multi-touch email nurture sequences that guide prospects through the buyer journey.
•     Partner with content, demand gen, and sales development to develop audience segmentation and personalization strategies.
•     Monitor engagement metrics and apply A/B testing to continuously improve open rates, click-through rates, and conversion.

Email Blasts & Campaign Execution

•     Manage end-to-end production and deployment of batch email campaigns, including list segmentation, QA, scheduling, and reporting.
•     Coordinate with field marketing, content, and product teams to align email sends with campaign calendars and product launches.
•     Ensure all campaigns adhere to CAN-SPAM, GDPR, and other applicable email compliance standards.

Paid Email & Paid Newsletters

•     Own Rubrik's paid email placements with third-party publishers and media vendors, including negotiating placements, briefing creative, and measuring ROI.
•     Manage paid newsletter sponsorships across industry publications targeting security, IT, and cloud audiences.
•     Track spend, pacing, and performance across paid email programs and report results to stakeholders.

Paid Ads Support

•     Collaborate with the paid media team to align email and paid ad messaging, landing pages, and audience targeting.
•     Support retargeting and account-based programs that span email and paid channels.

Analytics & Reporting

•     Build and maintain dashboards to track email program performance, including pipeline influence, engagement, and list health.
•     Present regular performance reviews to Digital Marketing leadership with data-backed insights and optimization recommendations.

Experience You'll Need

•     7+ years of B2B email marketing experience, preferably in a technology or SaaS company.
•     Hands-on expertise managing email campaigns in Marketo, including smart campaigns, program templates, and engagement programs.
•     Proficiency with Salesforce CRM for lead management, campaign attribution, and pipeline reporting.
•     Experience building and interpreting dashboards and data visualizations in Tableau.
•     Comfortable working across G Suite (Google Docs, Sheets, Slides, Drive) for day-to-day collaboration and documentation.
•     Strong understanding of audience segmentation, lead lifecycle stages, and email deliverability best practices.
•     Demonstrated ability to manage multiple campaigns simultaneously, meeting deadlines in a high-velocity environment.
•     Excellent written communication skills with a high attention to detail for copy, layout, and QA.
•     Experience managing vendor relationships for paid email and newsletter programs.
•     Tools- Marketo, Salesforce, Tableau, G Suite

PREFERRED QUALIFICATIONS

•     Familiarity with AI-assisted marketing workflows using Anthropic's Claude or similar LLM tools for content ideation, personalization at scale, and campaign analysis.
•     Experience with Jira or similar project management tools for tracking campaign deliverables and cross-functional work.
•     Knowledge of Knak or comparable email design platforms for template creation and brand-compliant email builds.
•     Hands-on experience with TransPerfect or other localization/translation management platforms for global campaign execution.
•     Working knowledge of ZoomInfo for contact data enrichment, audience building, and intent-based targeting.
•     Background in account-based marketing (ABM) with exposure to ABM platforms and tiered account strategies.
•     Experience with paid media platforms (LinkedIn, Google, 6sense, or similar) as a complement to email programs.
•     Nice-to-Have Tools-  Anthropic (Claude), Jira, Knak, TransPerfect, ZoomInfo

WHAT SUCCESS LOOKS LIKE

•     Email nurture programs with measurable improvements in MQL-to-opportunity conversion rates within the first two quarters.
•     A reliable, scalable email operations process with clear QA standards and documentation.
•     A paid email and newsletter portfolio that delivers qualified pipeline at efficient CPL targets.
•     Strong cross-functional relationships with content, demand gen, sales development, and field marketing teams.
•     Regular, trusted reporting that helps leadership understand email's contribution to overall pipeline.

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