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The Role
Leads Gap Brand’s collaborations, strategic partnerships, and GapStudio marketing strategy. Oversees campaign development, creative content, omnichannel execution, budgets, go-to-market planning, stakeholder alignment, and performance reviews. Partners with Creative, Licensing, Merchandising, Design, channel teams, agencies, and senior leadership to build culturally relevant brand campaigns and strengthen customer experiences. Requires autonomous decision-making, cross-functional influence, fashion and cultural insight, and strong campaign, budget, and marketing leadership.
Summary Generated by Built In
About the RoleThe Senior Manager of Collaborations & Partnerships is a strategic leader and brand steward responsible for positioning Gap at the epicentre of cultural conversation and elevating brand visibility in collaboration and cultural product spaces that matter. A critical role on the Marketing team, this role drives the end-to-end vision, development, and execution of all brand collaborations, strategic partnerships and GapStudio.
This role will focus on concepting, cultivating and executing high-impact, culturally-relevant brand collaborations, strategic partnerships and GapStudio marketing and creative strategies, ensuring executional excellence across all Marketing channels and customer touchpoints, including paid media, social, retail, site, digital, loyalty, PR, and product experience, with a mission to ensure Gap remains the talk of the town. The Senior Manager operates with a high degree of autonomy, making independent decisions that shape brand direction and resource allocation, while managing budgets and influencing senior stakeholders across Gap’s internal organization and collatorating partners’ organization.What You'll Do
This role will focus on concepting, cultivating and executing high-impact, culturally-relevant brand collaborations, strategic partnerships and GapStudio marketing and creative strategies, ensuring executional excellence across all Marketing channels and customer touchpoints, including paid media, social, retail, site, digital, loyalty, PR, and product experience, with a mission to ensure Gap remains the talk of the town. The Senior Manager operates with a high degree of autonomy, making independent decisions that shape brand direction and resource allocation, while managing budgets and influencing senior stakeholders across Gap’s internal organization and collatorating partners’ organization.What You'll Do
- Lead the strategic development and execution of Gap’s collaboration, strategic partnerships and GapStudio marketing campaigns; ensuring alignment with long-term brand vision and business goals.
- Serve as the primary marketing lead for all collaborations and strategic partnerships, partnering extremely closely with Creative, cross-functional Channel teams, Licensing, Merchandising and Design.
- Translate brand narratives and collaboration objectives into compelling, insight-driven marketing briefs and omni-channel content strategies.
- Oversee the end-to-end content development process for collaborations, ensuring creative excellence, message clarity, and consistency across all platforms.
- Champion a customer-first mindset by leveraging data, insights, and journey mapping to inform Go-To-Market planning and optimization of the co-brand experience.
- Drive the creation of comprehensive communication plans that reflect audience segmentation, media strategy, and cultural relevance.
- Collaborate with channel leads to align on content needs, timing, and performance goals, ensuring that all tiered seasonal stories are executed with precision and relevance.
- Lead cross-functional retrospectives and performance reviews to extract insights, identify opportunities, and refine future strategies.
- Own and evolve key tools and frameworks (e.g., Airtable, Miro, Go-To-Market) to support strategic planning, execution, and storytelling.
- Act as a thought partner to marketing leadership, contributing to brand strategy and collaboration strategies.
- Independently manage campaign budgets, when applicable, including allocation, optimization, and reporting, ensuring alignment with business priorities.
- Regularly engage and negotiate with VP+ internal stakeholders to align on strategic priorities, secure buy-in, and influence cross-functional decision-making.
- A seasoned brand marketer with a proven track record of leading integrated campaigns and cross-functional teams.
- Deeply passionate about fashion, brand collaborations, product and brand storytelling, and cultural relevance.
- Expert in managing creative and marketing development end to end, from briefing, to concepting to final delivery, across internal teams and external agencies
- Highly organized, detail-oriented, and comfortable managing multiple projects
- Comfortable with working out-of-standard-office hours where needed, with ability to travel when required
- A strategic thinker who can connect the dots between data, insights, and creative execution.
- Adept at influencing across functions and levels, including VP+ stakeholders, with strong communication and leadership skills.
- Experienced in managing budgets and making independent decisions that drive business impact.
Skills Required
- Proven track record leading integrated marketing campaigns and cross-functional teams
- Experience managing creative and marketing development end to end, from briefing and concepting through final delivery
- Experience working with internal teams and external agencies
- Strong passion for fashion, brand collaborations, product and brand storytelling, and cultural relevance
- Strong organizational and detail-management skills with the ability to manage multiple projects
- Ability to work outside standard office hours when needed
- Ability to travel when required
- Ability to connect data, insights, and creative execution
- Strong communication, leadership, and cross-functional influencing skills, including with VP-level stakeholders
- Experience managing budgets and making independent business-impacting decisions
Gap (gapinc.com). Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gap (gapinc.com). and has not been reviewed or approved by Gap (gapinc.com)..
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is offered, alongside programs that support physical, mental, and financial wellbeing. Feedback suggests eligible employees can also leverage tools like FSAs and additional wellbeing resources.
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Leave & Time Off Breadth — Paid time off, company-paid holidays, and multiple leave options (sick, disability, and family leave) create broad time-away coverage. Some roles start with substantial PTO accrual and can access flexible leave arrangements.
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Wellbeing & Lifestyle Benefits — A generous cross-brand merchandise discount is a standout perk, complemented by commuter benefits, on-the-clock volunteer hours, and matching donations. Feedback suggests these lifestyle benefits add meaningful value beyond base pay.
Gap (gapinc.com). Insights
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The Company
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
