JOB SUMMARY
The Sr. Manager of Audience Activation and Platform will be a key member of the Data Activation and Audience Strategy team at Marriott International spearheading omni-channel and data-driven experience activations for the world’s largest travel and hospitality company. Reporting to the VP of Data Activation and Audience Strategy, the role will be responsible for supporting the enablement of a customer-centric audience strategy driving orchestrated experience activations across channels and Marketing and Service touchpoints. The Sr. Manager is a natural leader who will sit at the intersection of strategy and execution – working to translate strategic goals into actionable audiences, collaborating with Data, Digital and Global Technology teams to provision the necessary customer attributes and signals, and maintaining the platform responsible for the creation and distribution of enterprise audiences.
This role will play a key part in advancing a more unified and scalable approach to audience strategy and activation—helping bridge strategy, operations, and execution to deliver greater value to customers and the business.
CANDIDATE PROFILE
Education and Experience Required
- 4 years of professional experience, demonstrating progressive career growth and a pattern of exceptional performance in strategic and analytically/data-oriented positions
- 4-year degree from an accredited university Business Administration, Hospitality Management, or related major
- Experience working with Customer Data Platforms (CDP), preferably Real-Time CDP and Adobe Experience Platform
- Experience with data, audience, and CRM functions within a large consumer-led business
- Proven skill in leading and influencing across multiple functional organizations (e.g., IT, Global, Marketing) in support of business priorities
- Demonstrated experience and success leading with influence across a highly-matrixed, cross functional organization
Education and Experience Required
- 4-year degree from an accredited university in a quantitative discipline (e.g., engineering, computer science, mathematics) or a technology discipline (e.g., computer science, information management)
CORE WORK ACTIVITIES
Platform Ownership:
- Serve as the primary business owner for the various platforms and capabilities to support audience activation (e.g., Customer Data Platform, Audience Manager, Liveramp, Google Analytics)
- Manage and support the prioritization of the audience platform backlog, including data enhancements and feature/capability enhancements
- Contribute to a governance and usage model that enables true democratization, scalability, and experimentation
- Stay abreast of emerging industry trends and best practices in data activation, audience management, and marketing technology to drive continuous improvement and innovation
- Collaborate with Data, Digital and Global Technology (GT) teams to integrate and streamline data sources, platforms, and systems for seamless data activation processes (e.g., Customer360 and other integrated data products, data warehouse, SDK, EventHub)
- Participate in vendor/partner product advisory councils to provide feedback and inform future product roadmaps
- Look for opportunities to rationalize audience platforms to streamline operations and drive cost efficiencies
- Perform key platform administration functions including usage advisory and user management
Personalization Activation:
- Work with business stakeholders and GT enterprise architects to inform and align on solution architecture, specifically the role CDP will play in new use case activations
- Support the global Audience COE in the implementation of enterprise audience strategy that aligns the organization toward a common set of goals and the creation of audiences for omni-channel activations
- Translate audience and data enhancement needs into clear requirements and work plans for Data and Global Technology teams
- Collaborate with the Privacy teams and Marketing Orchestration and Personalization team to support best practices on audience driven approaches to increasing consent and educating internal stakeholders and customers
- Ensure audience activation activities align with data governance, consent management, and privacy standards
- Support clear communication and education of stakeholders on audience usage, data practices, and activation approaches
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
About UsMarriott International Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Marriott International and has not been reviewed or approved by Marriott International .
-
Retirement Support — Retirement programs include a 401(k) with a company match and related financial wellness resources seen as competitive. This support is complemented by savings tools that reinforce long-term financial security.
-
Healthcare Strength — Health coverage offers flexible medical plans, disability and life insurance, and access to mental health and wellness resources. Short-term disability and basic life coverage are described as included for many full-time hourly roles.
-
Wellbeing & Lifestyle Benefits — Travel and lifestyle perks include substantial hotel, food and beverage, spa, retail, and golf discounts for employees and families. Additional programs like tuition assistance and wellness initiatives reinforce non-cash value.
Marriott International Insights
Similar Jobs
What We Do
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,500 properties in 30 leading hotel brands spanning 132 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/
