Senior Manager AMR Integrated Marketing

Posted Yesterday
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Hiring Remotely in Florida, USA
Remote
132K-198K Annually
Senior level
Information Technology • Security • Software • Consulting
The Role
Leads integrated field and partner marketing across the Americas, executing demand generation, account-based marketing, events, co-marketing, and personalized campaigns. Partners with Sales, BDRs, Product Marketing, and other go-to-market teams to generate pipeline, accelerate sales cycles, engage customers, and support revenue growth. Measures campaign performance, manages KPIs, leads cross-functional programs, and develops regional relationships with partners and stakeholders.
Summary Generated by Built In
About Mimecast

The work people build is worth protecting, and it's harder to protect than it used to be. AI agents now move at machine speed with human-level access, and a small slip-up can become a very public one. We disrupt cybercriminal activity before that happens. We think fast, go big, and always demand more of ourselves. We work hard, deliver, and repeat. We grow with real determination and put success well within reach. We push each other to be better and expect to be pushed back, in a community built on respect, where everyone is counted. Work Protected.

Overview

As Senior Manager, AMER Integrated Marketing, you will execute regional field and partner marketing strategies, campaigns, and programs across the Americas, including the US, Canada, Latin America, and vertical industries. You will partner closely with Sales and cross-functional Marketing teams to generate demand, deepen customer engagement, and support revenue growth. You will report to the Senior Director, AMER Integrated Marketing, who reports to the VP, Global Integrated Marketing.

What You'll Do
  • Execute regional field marketing strategies, campaigns, and programs that support business, sales, and marketing goals across the Americas.
  • Partner with Sales, Product Marketing, Digital and Web, Corporate Marketing, and other go-to-market teams to align marketing initiatives with business goals.
  • Build relationships with regional go-to-market and technology partners and deliver joint marketing and co-marketing programs.
  • Measure and report on program performance, using data-driven insights to improve strategies and tactics.
  • Lead the company's presence at regional industry and partner events to build brand awareness, thought leadership, demand, and relationships with prospects and customers.
  • Develop demand generation programs for new-logo and customer accounts that build awareness, generate leads and pipeline, and support revenue growth.
  • Work with Sales and BDR teams on targeted campaigns that create qualified leads and sales opportunities.
  • Deliver personalized campaigns that help accelerate the sales cycle and conversion of opportunities into customers.
  • Develop account-based marketing and account-based experience programs, including tailored content for high-value accounts.
  • Lead cross-functional marketing programs and projects through execution, delivery, and reporting.
What You'll Bring
  • A bachelor's degree in Marketing, Business, or a related field; an MBA is preferred.
  • Experience independently developing and executing field and partner marketing strategies across the Americas within an enterprise SaaS organization.
  • A record of delivering marketing programs that drive demand generation and partner engagement.
  • The leadership skills to motivate a high-performing marketing team and lead cross-functional programs.
  • Knowledge of cybersecurity products, SaaS, industry trends, and the competitive landscape.
  • Strong communication and relationship-building skills with senior internal and external stakeholders.
  • Experience defining and tracking KPIs to evaluate marketing programs, meet business objectives, and improve return on investment.
  • Strong program and project management skills.
  • Familiarity with marketing platforms, CRM, and business systems such as Salesforce, Marketo, 6sense, Excel, PowerPoint, and Tableau.
  • Ability to travel.

The base salary range for this position is $132,000−$198,000 plus benefits. This range represents the minimum and maximum new hire compensation for this role. The position may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations. Our salary ranges are determined by role, level, and location with individual compensation also dependent on factors such as qualifications, experience, and skills. Final offers will reflect these considerations and may vary accordingly.

#LI-ND1

Belonging at Mimecast

Cybersecurity is a community effort. That’s why we’re committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they’re a cybercriminal, of course.

We’re proud to be an Equal Opportunity and Affirmative Action Employer, and we’d encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.

We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won’t affect your application.

If you require any adjustments or accommodations due to a disability, or any other reason that may help you in your interview process, please let us know by emailing [email protected].

Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.

Skills Required

  • Bachelor's degree in Marketing, Business, or a related field
  • Experience developing and executing field and partner marketing strategies across the Americas
  • Experience within an enterprise SaaS organization
  • Record of delivering marketing programs that drive demand generation and partner engagement
  • Leadership skills to motivate a high-performing marketing team and lead cross-functional programs
  • Knowledge of cybersecurity products, SaaS, industry trends, and competitive landscapes
  • Strong communication and relationship-building skills with senior stakeholders
  • Experience defining and tracking KPIs for marketing programs and return on investment
  • Strong program and project management skills
  • Familiarity with Salesforce, Marketo, 6sense, Excel, PowerPoint, and Tableau
  • Ability to travel
  • MBA

Mimecast Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mimecast and has not been reviewed or approved by Mimecast.

  • Fair & Transparent Compensation Pay is characterized as solid and competitive relative to similar companies, with a wide range of role-based salary outcomes. Compensation satisfaction is reinforced by frequent references to pay feeling fair for the work in multiple contexts.
  • Healthcare Strength Health insurance is repeatedly described as a strong part of the package, often paired with other core benefits. The overall benefits bundle is framed as comprehensive and supportive of employee and family health needs.
  • Wellbeing & Lifestyle Benefits Workplace perks such as flexible hours, hybrid/remote options, free meals, and on-site fitness amenities are consistently presented as meaningful additions to total rewards. These perks appear to materially improve day-to-day employee experience beyond base pay.

Mimecast Insights

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The Company
HQ: London
1,916 Employees
Year Founded: 2013

What We Do

Relentless protection. Resilient world. Mimecast (NASDAQ: MIME) was born in 2003 with a focus on delivering relentless protection. Each day, we take on cyber disruption for our tens of thousands of customers around the globe; always putting them first, and never giving up on tackling their biggest security challenges together. We are the company that built an intentional and scalable design ideology that solves the number one cyberattack vector – email. We continuously invest to thoughtfully integrate brand protection, security awareness training, web security, compliance and other essential capabilities. Mimecast is here to help protect large and small organizations from malicious activity, human error and technology failure; and to lead the movement toward building a more resilient world. Learn more about us at www.mimecast.com.

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