Senior Manager, Advanced TV Partnerships - Spectrum Reach

Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.
Roles & Responsibilities Overview:
The Sr. Manager will support Spectrum Reach's rapidly growing addressable and programmatic CTV direct sales efforts to national brands & agencies. In this role, you will work with a team of experienced addressable/programmatic streaming TV sales professionals as well as drive Programmatic direct sales for a specific list of target customers. You will be focused on developing and executing account development plans to grow revenue across programmatic deals including P&P and PG.
Major Duties & Responsibilities include:• Accelerate programmatic revenue, achieving personal and team targets.• Execute sales strategies and initiatives to drive revenue growth and ensure success in achieving the company's and our client's business objectives.• Develops and manages strategy and go-to market for Digital and multi-platform revenue within assigned agency/holding company scope• Aids in set up and execution of sold campaigns and serves as liaison with Sales Support.• Assists in the delivery of training programs to to ensure the ongoing education and rollout of new technology and information.• Support a high-energy sales culture that fosters success, enthusiasm, and a winning atmosphere.• Partner with internal peers and associated cross functional teams to innovate and scale solution enhancements required to accelerate revenue.• Maintain effective communications with executive team and managers across the organization to ensure Sales Plan is executed and/or modified as needed and that revenues goals are achieved.• Own the message when conveying direction from leadership.• Proactively communicate bad news quickly and directly to manage stakeholder expectations.• Proactively grow and maintain network for potential partnerships.• Actively seeks feedback from internal customers relative to the team's processes and performance
Qualification & Experience:• Bachelor's Degree in Business, Marketing or equivalent combination of education and work experience• 5+ years national sales experience with proven track record of building customer partnerships and achieving sales budgets.• In-depth knowledge of data, analytics, Online/Digital ad technology and previous experience incorporating these attributes into sales strategies• Prior sales experience in a revenue impacting capacity withing programmatic CTV• Previous experience building, managing, and growing pipeline of programmatic revenue with holding companies, independent agencies. SSPs and DSPs.• Skilled in sales strategy, sales planning, and revenue forecasting• Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach and our customers.• Exceptional interpersonal and communication skills with the ability to influence while building strong relationships at all levels both externally and internally.• Entrepreneurial mindset with the ability to quickly scale progress in a complex business landscape
SAS609 2024-43017 2024
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