Senior Manager - Ads Sales

Reposted Yesterday
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Bangalore, Bengaluru Urban, Karnataka, IND
In-Office
Senior level
Fintech • Financial Services
The Role
Lead ad revenue for large enterprise clients, own P&L, build zero-to-one monetization for new publisher surfaces, define GTM and pricing, partner with product/engineering, establish JBPs with CXOs and agencies, recruit and mentor a high-performing ad sales team, and drive PhonePe ad adoption across brand and performance marketing.
Summary Generated by Built In

About PhonePe Limited:

Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore. 


PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.


Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

Role Overview

As the Ad Sales Leader for Large Clients, you will carry the P&L responsibility for driving ad revenue from India's largest brands in the Ecommerce, Retail, D2C, Food, Travel and AI sector. This is a foundational leadership role. You will not just manage a book of business; you will architect the zero-to-one setup for new publisher surfaces (including the Indus Appstore), design scalable monetization strategies, and build a high-performing merchant/client partner team from scratch.

Key Responsibilities1. Revenue Ownership & Strategic Growth
  • P&L Management: Own and deliver the annual revenue mandate for large enterprise clients across assigned verticals 
  • Joint Business Planning (JBPs): Establish and institutionalize strategic, long-term partnerships and JBPs with C-level executives and marketing heads of top-tier brands and media agencies.
  • Multi-Publisher Monetization: Drive ad adoption across both the PhonePe Consumer Payments App (high-intent transaction traffic) and the Indus Appstore (app discovery and distribution traffic) along with a suite of external publishers in the near-term
2. Business Setup & Scaling (0 to 1)
  • Go-To-Market (GTM) Strategy: Define the value proposition, ad product positioning, and pricing strategies tailored for large enterprise clients.
  • Product Collaboration: Work closely with the Ad Product and Engineering teams to feed market insights back into the roadmap, helping build scalable ad tech solutions (branding, performance, and programmatic).
  • PhonePe Ads Penetration: Drive larger share of digital marketing spends of top clients across both Brand & Performance marketing for Direct as well as Agencies
  • Leadership Relationships: Build strong multi-tier relationships with CXOs across Direct & Agency base
  • New Revenue Initiatives: Scope & build new revenue opportunities that leverages the PhonePe groups strength 
3. Team Leadership & Capability Building
  • Team Building: Recruit, mentor, and retain a world-class team of Sales/Client Partners, and Account Managers.
  • Performance Culture: Foster a data-driven, consultative sales culture that focuses on solving client ROI challenges & be a client-growth partner rather than just selling inventory.
Profile RequirementsExperience & Background
  • 10–12+ years of total experience, with at least 6–8 years of core digital ad sales experience at large industries.
  • Proven track record of managing large revenue portfolios (PnLs) and delivering consistent YoY growth.
  • 0-to-1 Build Experience: Demonstrated experience in setting up ad monetization for a new publisher or launching a new business vertical/product line successfully.
Technical & Domain Expertise
  • Landscape Knowledge: Deep understanding of the Indian digital marketing ecosystem, including programmatic buying, data-driven targeting, attribution modeling, and app ecosystem dynamics.
  • Vertical Rolodex: Existing, strong relationships with CMOs, Brand Heads, and Media Agency leadership (GroupM, Publicis, IPG, etc.) across the Ecommerce, Retail, Food, and Travel sectors.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

  • Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
  • Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
  • Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
  • Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
  • Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
  • Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity,  ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of  gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.

Read more about PhonePe on our blog.

Life at PhonePe

PhonePe in the news

Skills Required

  • 10-12+ years total experience with at least 6-8 years core digital ad sales at a top-tier digital publisher
  • Proven track record managing large revenue portfolios (P&L) and delivering consistent YoY growth
  • 0-to-1 build experience setting up ad monetization for a new publisher or launching new ad product/vertical
  • Deep understanding of the Indian digital marketing ecosystem incl. programmatic buying, data-driven targeting, attribution modeling
  • Existing relationships with CMOs, Brand Heads, and Media Agency leadership across Ecommerce, Retail, Food and Travel
  • Experience owning joint business planning (JBP) and engaging with C-level executives and marketing heads
  • Experience hiring, mentoring, and scaling sales and account management teams
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The Company
HQ: Bengaluru
1,000 Employees
Year Founded: 2015

What We Do

PhonePe was founded in December 2015 and has emerged as India’s largest payments app, enabling digital inclusion for consumers and merchants alike. With 48 crore (480 Million) registered users, one in four Indians are now on PhonePe. The company has also successfully digitized 3.6 crore (36 Million) offline merchants spread across Tier 2,3,4 and beyond, covering 99% of the postal codes across India. PhonePe is also the leader in Bharat Bill Pay System (BBPS), processing over 45% of the transactions on the BBPS platform. PhonePe forayed into financial services in 2017, providing users with safe and convenient investing options on its platform. Since then, the company has introduced several Mutual Funds and Insurance products that offer every Indian an equal opportunity to unlock the flow of money and access to services. PhonePe was recently recognized as the Most Trusted Brand for Digital Payments as per the Brand Trust Report 2023 by Trust Research Advisory (TRA).

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