The Role
Lead government client advertising sales for FMCG, consumer internet, and gaming verticals. Own ad revenue, build pipelines, present Paytm Ads solutions to CXOs and agencies, craft customized pitches, coordinate campaign delivery and optimization, and drive cross-functional initiatives and product feedback to improve performance and customer experience.
Summary Generated by Built In
About Us:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the team: Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG.
Expectations/ Requirements
We are hiring for the role of Government Ad Sales for FMCG, Consumer. Internet, Gaming verticals. The responsibilities would be as follows:
Become an expert in Paytm Ads solutions for businesses of all sizes and adapt recommendations quickly to suit varying client needs
Experience in handling Government clients is must.
Own end-to-end key business metrics like ads revenue, educate and lead strategic conversations with clients and navigate complex relationships
Be the voice of Paytm ads in the industry and present Paytm's advertising solutions to CXOs, media heads, brand managers, agency partners of large brands in the market
Build a strong pipeline of media briefs and respond with customized pitches and proposals aligned with the client’s business and marketing objectives
Work closely with the campaign delivery and optimization team to monitor and deliver expected results to the advertiser
Lead initiatives which require significant cross team collaboration to build
innovative advertising solutions for key advertisers
Provide constant feedback to the product team to improve advertising
performance and customer experience.
Desired Qualifications:
5+ years of experience in advertising sales managing large clients (digital preferred) for the vertical lead, 5+ years of experience for the account manager
Proven experience in managing programs / categories / business verticals
Strong stakeholder management experience; ability to work cross-functionally and with a wide range of employees with different skill sets
Ability to deep-dive into a problem; very strong analytical and presentation skills required
High bias for action required
Ability to thrive and perform in an ambiguous setting; sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule
Skills Required
- Experience handling Government clients
- 5+ years of experience in advertising sales managing large clients (digital preferred)
- Proven experience managing programs, categories, or business verticals
- Strong stakeholder management and cross-functional collaboration skills
- Strong analytical and presentation skills
- High bias for action
- Ability to perform in ambiguous settings and balance tight deadlines
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
