JOB DUTIES: Conduct market analysis to understand consumer behavior, and media consumption trends. Support ad sales research teams from pre-buy to post-buy process. Collaborate with sales teams to provide research-driven insights that support ad sales pitches and client meetings, and request for information (RFI) and request for proposal (RFP) procurement processes. Produce performance reports for ad sales comprising program insights, audience reach, and other key performance indicators (KPIs). Collect business intelligence data from available industry reports, public information, field reports, or purchased sources. Devise methods for identifying data patterns and trends in available information sources. Mine media research tools like Nielsen, comScore, and MRI. Conduct primary research projects including study development, analysis, visualization and presenting insights via presentations. Design, implement and execute research studies to showcase the effectiveness of advertising campaigns. Work closely with the marketing, sales, and content teams to align research initiatives with broader business strategies. Create clear, compelling visual reports and dashboards to communicate research findings to both technical and non-technical audiences. Lead presentations to the sales and support teams, summarizing research insights and strategic recommendations.
REQUIREMENTS: Bachelor’s degree or foreign equivalent in Marketing, Data Science, Digital Media, or related field. Must have five (5) years progressive, post-baccalaureate experience as a Business Analyst, Digital Research Manager or related occupation.
SKILLS: Must have:
- Experience writing, programming and analyzing primary research data.
- Three (3) years experience with media and advertising research or market research.
- Three (3) years experience developing reporting and insight from behavioral data and managing external client and agency requests.
- Three (3) years experience developing monthly and quarterly reporting (performance dashboards, audience profiling, and competitive insights).
- Three (3) years experience developing insights for television programming and supporting digital platforms including digital video, newsletters, CTV, audio/podcasting and social.
- Three (3) years experience with at least three of the following third-party marketing tools: MRI-Simmons; YouGov; Adobe Analytics; Comscore Media Metrix, Mobile/Video Metrix, and Plan Metrix; YouTube Analytics; Ipsos Affluent Study; Erdos & Morgan Opinion Leaders Survey; or market research databases eMarketer and Mintel.
- Two (2) years experience running measurement projects (Brand Lift studies) and working with measurement vendors (Kantar or RealEyes).
Telecommuting 1 day per week allowed
This is a full-time (40 hours/week) professional position. Job location: 1301 6th Avenue NY, NY 10019. Wage Offer: $134,650 per annum. To apply, email resume and cover letter to [email protected] and reference job title. EOE. Principals only.
Skills Required
- Bachelor's degree or foreign equivalent in Marketing, Data Science, Digital Media, or a related field
- Five years of progressive, post-baccalaureate experience as a Business Analyst, Digital Research Manager, or related occupation
- Experience writing, programming, and analyzing primary research data
- Three years of experience with media and advertising research or market research
- Three years of experience developing reporting and insights from behavioral data and managing external client and agency requests
- Three years of experience developing monthly and quarterly reporting, including performance dashboards, audience profiling, and competitive insights
- Three years of experience developing insights for television programming and supporting digital video, newsletters, CTV, audio or podcasting, and social platforms
- Three years of experience with at least three listed third-party marketing or research tools, including MRI-Simmons, YouGov, Adobe Analytics, Comscore, YouTube Analytics, Ipsos, Erdos & Morgan, eMarketer, or Mintel
- Two years of experience running measurement projects such as Brand Lift studies and working with measurement vendors such as Kantar or RealEyes
Nexstar Media Group, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..
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Healthcare Strength — Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
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Parental & Family Support — Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
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Leave & Time Off Breadth — Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.
Nexstar Media Group, Inc. Insights
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
