Senior Manager Acquisition Marketing

About DAT

DAT is an award-winning employer of choice and a next-generation SaaS technology company that has been at the leading edge of innovation in transportation supply chain logistics for 45 years. We continue to transform the industry year over year, by deploying a suite of software solutions to millions of customers every day - customers who depend on DAT for the most relevant data and most accurate insights to help them make smarter business decisions and run their companies more profitably. We operate the largest marketplace of its kind in North America, with 400 million freights posted in 2022, and a database of $150 billion of annual global shipment market transaction data. Our headquarters are in Denver, CO, with additional offices in Missouri, Oregon, and Bangalore, India. For additional information, see www.DAT.com/company.

The Opportunity

The Senior Manager, Acquisition Marketing manages DAT's channel pool: paid media, lifecycle and email, affiliate, influencer and advocacy, and social. The role is accountable for craft quality and consistent channel execution across every segment. This person owns the working relationship with DAT’s paid media agency, and manages paid, affiliate, and lifecycle work in-house as needed. This is a people-management role and a hands-on channel leadership role at the same time.

What You’ll Do

• Manage the marketing channel pool across paid, lifecycle and email, affiliate, influencer and advocacy, and social, and hold the team accountable for craft quality.
• Own the paid agency relationship, including scope, spend pacing, and performance reporting against segment CPL ceilings.
• Direct paid acquisition across Google Ads, Microsoft Ads, Meta, LinkedIn, and 6sense, scaling channels that perform within ceilings and disqualifying those that do not.
• Coordinate lifecycle and email execution on SFMC, including supporting in-house ownership.
• Coordinate and guide the affiliate marketing channel at DAT, including supporting in-house ownership.
• Set channel-level standards, briefs, and QA so segment requests are executed consistently.
• Partner with the Lead Marketing Analyst on measurement, test design, and honest channel verdicts.
• Coach and develop the specialists in the pool, and own hiring for the additional 2027 channel seats.
• Manage channel budgets and vendor invoices in partnership with Finance and Marketing Operations.

The Skills and Experience You’ll Bring

• 8+ years in acquisition or performance marketing, including 3+ years managing people and agency relationships.
• Deep hands-on paid media background across search and paid social, with demonstrated CPL and CAC discipline.
• Experience managing a paid media agency relationship, including scope, spend fees, and performance accountability.
• Working knowledge of lifecycle and email marketing platforms; SFMC familiarity a plus.
• Working knowledge of affiliate marketing; B2B affiliate marketing familiarity a plus. 
• Comfort with attribution limitations and the discipline to report against ceilings rather than vanity metrics.
• Track record of building and coaching a multi-channel team.
• Bachelor's degree or equivalent practical experience

*This position is not eligible for visa sponsorship**

For Washington-based candidates, in compliance with the Washington State Pay Transparency Law, the salary range for this role is $162,000.00 - 206,000.00 + target bonus.  DAT considers factors such as scope and responsibilities of the position, candidate's work experience, education and training, core skills, internal equity, and market and business elements when extending an offer.

DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)