Senior Licensing Manager, Toys&Hardlines, Japan

Posted 3 Hours Ago
Be an Early Applicant
Hiring Remotely in Tokyo, JPN
Remote or Hybrid
Senior level
AdTech • Cloud • Digital Media • Information Technology • News + Entertainment • App development
NBCUniversal has a rich history of evolving the media and entertainment industry.
The Role
Lead growth of the Japan Hardlines licensing business by building strategy, managing licensees and team, negotiating contracts, partnering with retail and creative teams, driving product quality and approvals, forecasting, and promoting retail sell-in to meet revenue targets.
Summary Generated by Built In
Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
About Universal Products & Experiences (UP&E)
At Universal Products & Experiences (UP&E), we don't just create products-we create a universe that fans can hold in their hands, wear, play, read, and experience every day. From Jurassic World's roaring adventures to the playful charm of Minions and the timeless wonder of Back to the Future, we transform stories into unforgettable moments that spark joy across the globe.
UP&E has grown rapidly while keeping the energy, agility, and inventive spirit of a start-up. Our mission is bold: to take imagination beyond the screen and into the real world through innovative products, immersive retail moments, and extraordinary theme park destinations. We bring both Universal-owned and third-party worlds to life across expansive theme park destinations, e-commerce platforms, live entertainment venues, and global retail partnerships-fueling fandom everywhere it lives. Whether it's iconic toys, fashion collaborations, books, collectibles, lifestyle products, or cutting-edge video games, we work with world-class licensees and creators to make our universe tangible.
Here, creativity meets technology, and strategy meets storytelling. We connect design, commercial excellence, and fan passion to deliver experiences that millions cherish-inside the parks and far beyond them. As part of Universal Destinations & Experiences, you'll join a global team that thrives on collaboration, imagination, and the power of culture-shaping ideas. Your work will inspire fans, uplift communities, and leave a lasting mark on entertainment history.
We believe in a workplace where every voice matters, every perspective is valued, and every colleague can shine. That's how we strive to be an employer of choice for talent and a partner of choice for retailers, licensees, and creators who share our passion for world-class storytelling. If you're ready to bring imagination to life and create moments that resonate worldwide-your next adventure starts here.
Join us and help create moments that matter. https://www.universalproductsexperiences.com/

    Job Description
    JOB OVERVIEW
    The Senior Licensing Manager, Toys & Hardlines is responsible for leading a business growth in the Japan Hardlines category that leverages the richness of NBCUniversal's entertainment content (past & present) to build a sustainable business that achieves annual revenue targets. The successful candidate will be responsible for building short and long term growth strategy in Hardlines category by approaching the best licensees in Japan and Global, also by partnering with the best retail, driving innovative and quality product ranges, providing Japan specific input into Global deals, accurate quarterly forecasting and promoting retail sell-in of ranges, leveraging Japanese licensee to contribute Global business growth.
    KEY RESPONSIBILITIES
    Category and licensee management:
    • Manage the Japan Hardlines category team (reporting to the Director, Hardline Category Japan)
    • Identify licensing opportunities across the category and fill market gaps, considering age groups, segments, markets, channels, and franchises
    • Lead contract negotiations with key licensees, analyze and evaluate business plans, and conduct brand management to ensure contractual obligations are met throughout the agreement term
    • Be accountable for the day-to-day management of both domestic and global licensees, including conducting business reviews
    • Identify opportunities where DTR (Direct to Retail), pop-up, or other business models can enhance the business, and negotiate/manage terms in coordination with the Design Manager
    • Partner with the Japan creative team to drive quality and innovation in product development, ensuring commercial viability in Japan and alignment with retailer needs
    • Ensure timely product approvals in line with industry requirements
    • Maintain up-to-date knowledge of industry trends, competitive landscape, business opportunities, risks, and market dynamics for the category and key licensees
    • Develop strategy and make presentations to licensees and partners

    Brand and Content Management:
    • Lead brand marketing initiatives including the development and execution of category plans
    • Define and integrate licensees within wider brand and marketing plans

    Qualifications
    Basic Requirements:
    • Has people management experience and skillset whether this be a group or individual
    • Understanding of brand and property positioning, retail business development function, retail distribution and the retail environment.
    • Comprehensive knowledge of licensees' production and creative capabilities/limitations
    • Flexible/ability to adjust to changing business environment
    • Relationship builder
    • Solid communication & presentation skills
    • Sales and negotiation skills
    • Team Player
    • Professional working proficiency of Japanese and English
    • Travel is required (Both International and Domestic)

    Desired Characteristics:
    • Driven, passionate and highly motivated
    • Strong interpersonal skills
    • Enjoys entertainment whether this be toys, digital gaming or contents

    Additional Information
    As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
    If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

    Skills Required

    • People management experience
    • Understanding of brand and property positioning, retail business development, and retail distribution
    • Comprehensive knowledge of licensees' production and creative capabilities/limitations
    • Flexible and able to adjust to changing business environment
    • Relationship building skills
    • Strong communication and presentation skills
    • Sales and negotiation skills
    • Team player
    • Professional working proficiency in Japanese and English
    • Travel required (both international and domestic)
    • Driven, passionate and highly motivated
    • Strong interpersonal skills
    • Enjoys entertainment (toys, digital gaming, or content)

    What the Team is Saying

    Naomi
    Grander
    Anne
    Chris
    Dora
    Mike
    Teela
    Steve
    Adriane T.
    Tim M.
    Janikaa J.
    Gregory R.
    Aaron M.
    Gisele
    Jesse T.
    Noemi Cuin
    Abel L.
    Melisa C.
    Rama Assaf-Smith
    Peter Teitelbaum

    NBCUniversal Compensation & Benefits Highlights

    • Parental & Family Support Paid parental leave of 16 weeks for primary caregivers (4 weeks for non‑primary), plus fertility, adoption assistance, backup care, and counseling resources are emphasized. Recognition on best‑for‑parents lists reinforces a strong family support stance.
    • Leave & Time Off Breadth The U.S. framework cites 15 vacation days, 10 company holidays, 7 personal “myDays,” 5 caregiving days, and flexible sick time. Compassionate and bereavement leave are also included.
    • Retirement Support A U.S. 401(k) with automatic enrollment and dollar‑for‑dollar matching up to the first 6% of eligible pay is described, alongside access to financial advisors. This structure highlights solid long‑term savings support.

    NBCUniversal Insights

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    The Company
    HQ: New York City, NY
    68,000 Employees
    Year Founded: 1912

    What We Do

    From film, television, news, theme parks, interactive media, and streaming, our people are at the center of it all. ​Here, we solve complex and business-critical problems. That’s why we’re looking for people to help us continue our evolution, imagining and delivering the most innovative and disruptive products and services through the latest tech advancements in the industry. ​ Here you can develop solutions. You’ll develop solutions that allow engineers to broadcast live TV from the comfort of their homes. These solutions will enable the use of our collection of hundreds of thousands of distinct intellectual properties across our film, television and streaming brands. Here you can transform. You’ll make decisions and solve complex problems by leveraging insights that come from data, building AI to help enable solutions to optimize every aspect of our content eco-system. Here you can build. You’ll build emerging immersive technologies that are used to power the broadcasts and streaming of global events like the Super Bowl and Olympics. You can create secure, elastic cloud-based services connecting parts of our global platform ecosystem that effect tens of millions of viewers, consumers and businesses that consume and love NBCUniversal’s content. And while you design, build and architect your career, we have the culture to make sure you’re supported. Here you can work and still live your best life! We’re leaders in our fields. We hire smart people and trust them to get the job done. We are never too busy to develop a fellow colleague. We understand our goals – or we ask. When we see something that needs doing – we do it. We make data-driven decisions. We fiercely believe in our talent and their growth. If you're ready to make an impact, here you can.

    Why Work With Us

    For us, it's more than just a work life. It's a daily passion. We take great pride in our legacy. We find fun in the challenge. We collaborate and inspire others. We're always creating, always solving and always ahead of competition.

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    NBCUniversal Offices

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    Employees engage in a combination of remote and on-site work.

    Typical time on-site: Flexible
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    Japan
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    Dry Creek
    Doraville, GA
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    Telemundo Center
    Singapore
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    Torridge District, GB
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