IDT

Senior Lead Marketing – International Mobile Top Up

Reposted 5 Days Ago

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Guatemala

Senior level

Other

The Role

Lead marketing strategies for International Mobile Top Up business focusing on customer acquisition, retention, and digital marketing campaigns. Collaborate with teams for product launches and manage program analysis.

Summary Generated by Built In

We are currently seeking a bilingual (English/Spanish) candidate to work on the International

Mobile Top Up business. The candidate will be responsible for revenue sales, customer

acquisitions, and retention for the USA and international markets.

The Marketing Director will lead the development of digital marketing projects, including

creatives to grow the international mobile top up in the retail channel.

The Marketing Director is responsible for working with various teams to ensure the appropriate

implementation of marketing strategies for the BOSS Revolution International Mobile Top Up

business.

This person will also be in charge of launching new products like egifts.

Responsibilities:

Manage the marketing for the International Mobile Top Up (IMTU) portfolio of products.

Including the execution and measurement of CRM campaigns which include SMS notifications,

emails and in app push messages

Manage the implementation and analysis of programs that drive new customer acquisition, such

as Refer a Friend, community events, social media, and more.

Design and implement digital marketing campaigns for International Mobile Top Up business in

USA/Canada and other international countries

Lead the design of creative elements for campaigns with designers/agency

Analyze/monitor international mobile top up data and propose action plans to grow the business

Collaborate with product and sales teams to effectively launch and market new or enhanced

products

Conduct surveys on a needed basis to understand customer behavior, preferences and

competition

Manage/Track Budget

Develop presentations demonstrating campaign results, business analysis, etc

NON-NEGOTIABLE REQUIREMENTS

Experience in international mobile top up, preferably having worked at a Mobile carrier
Marketing Degree
Bilingual English/Spanish – Fluent in English 85%
5 years of marketing experience, preferably digital
High energy and desire to work in a results-oriented environment
Excellent project management, organization, communication, and interpersonal skills
This person needs strong digital and creative marketing knowledge and project
management skills
Ability to work under tight deadlines
Active American VISA / be able to go to the US

EDUCATIVE REQUIREMENTS AND DEGREES

BA in Marketing
Language Skills: Fluent in Spanish and English, written and oral
Business Experience: 2 or more years prior experience in money transfer or financial
services industry, marketing, digital preferred, international experience and working for a mobile carrier a plus

WE OFFER:

Competitive salary

Bonuses

A great and positive workplace

Parking Subsidy

Life and Medical Insurance

Benefits and Discounts

Growth opportunities

All law benefits(Bono 14, Aguinaldo, IGSS, IRTRA, Vacations)

Top Skills

Campaign Management

CRM

Data Analysis

Digital Marketing

Social Media

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The Company

HQ: Newark, NJ

1,151 Employees

Year Founded: 1990

What We Do

We know that you’ll have looked at quite a few company pages but IDT is different. We want people who want to make a big difference to our company with big ambitions. We’re a truly global team, with 1300 people working across all continents, apart from (at the moment!) Antarctica. But we are proud that despite our size, we encourage and support any in-house entrepreneurs to develop their ideas into business action. Our exciting growth plans make it a great time to join us.

Our people are the reason for IDT’s passion for success. The IDT family is made up of people of all backgrounds, expertise, and interests, all with a relentless team spirit. We need people who share both our commitment to success and excitement about our journey. You won’t ever be bored or have to wonder how to fill your time. You’ll find the work challenging but you’ll get the support of a great team to help you beat those challenges. You will also be expected to support others as well as work hard, work well and work with a smile.

If you want a join a company that will help you become your brilliant best and achieve amazing results, then you want to join IDT.