Senior Lead Marketing – International Mobile Top Up

Sorry, this job was removed at 09:54 a.m. (UTC) on Tuesday, Mar 25, 2025
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Guatemala, GTM
Other
The Role

We are currently seeking a bilingual (English/Spanish) candidate to work on the International

Mobile Top Up business. The candidate will be responsible for revenue sales, customer

acquisitions, and retention for the USA and international markets.

The Marketing Director will lead the development of digital marketing projects, including

creatives to grow the international mobile top up in the retail channel.

The Marketing Director is responsible for working with various teams to ensure the appropriate

implementation of marketing strategies for the BOSS Revolution International Mobile Top Up

business.

This person will also be in charge of launching new products like egifts.

Responsibilities:

Manage the marketing for the International Mobile Top Up (IMTU) portfolio of products.

Including the execution and measurement of CRM campaigns which include SMS notifications,

emails and in app push messages

Manage the implementation and analysis of programs that drive new customer acquisition, such

as Refer a Friend, community events, social media, and more.

Design and implement digital marketing campaigns for International Mobile Top Up business in

USA/Canada and other international countries

Lead the design of creative elements for campaigns with designers/agency

Analyze/monitor international mobile top up data and propose action plans to grow the business

Collaborate with product and sales teams to effectively launch and market new or enhanced

products

Conduct surveys on a needed basis to understand customer behavior, preferences and

competition

Manage/Track Budget

Develop presentations demonstrating campaign results, business analysis, etc

NON-NEGOTIABLE REQUIREMENTS

  • Experience in international mobile top up, preferably having worked at a Mobile carrier
  • Marketing Degree
  • Bilingual English/Spanish – Fluent in English 85%
  • 5 years of marketing experience, preferably digital
  • High energy and desire to work in a results-oriented environment
  • Excellent project management, organization, communication, and interpersonal skills
  • This person needs strong digital and creative marketing knowledge and project
  • management skills
  • Ability to work under tight deadlines
  • Active American VISA / be able to go to the US

EDUCATIVE REQUIREMENTS AND DEGREES

  •  BA in Marketing
  • Language Skills: Fluent in Spanish and English, written and oral
  • Business Experience: 2 or more years prior experience in money transfer or financial
  • services industry, marketing, digital preferred, international experience and working for a mobile carrier a plus
WE OFFER:

Competitive salary

Bonuses

A great and positive workplace

Parking Subsidy

Life and Medical Insurance

Benefits and Discounts

Growth opportunities

All law benefits(Bono 14, Aguinaldo, IGSS, IRTRA, Vacations)

IDT Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about IDT and has not been reviewed or approved by IDT.

  • Healthcare Strength Medical, dental, and vision coverage are included for full‑time employees, with published transparency files indicating employer‑sponsored health plans. This establishes a conventional benefits foundation across major coverage areas.
  • Leave & Time Off Breadth Paid vacation and sick time are characterized as generous, with illustrations of multi‑week vacation and defined sick‑leave allotments that can vary by team and tenure. This breadth provides a solid baseline for time away from work.
  • Wellbeing & Lifestyle Benefits Office amenities such as an on‑site gym, recreation spaces, free breakfast and coffee, and flexible work arrangements are highlighted. These wellbeing‑oriented perks augment the core package for in‑office and hybrid roles.

IDT Insights

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1,151 Employees
Year Founded: 1990

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