Senior Key Account Manager (m/f/d) eCommerce

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München, Bayern, DEU
In-Office
Kids + Family • Retail • Robotics
The Role

Job Description

We are looking for a commercially minded and energised Senior Key Account Manager to lead a team of 3 and help us grow the E-Commerce business for the LEGO Group in Germany, Austria and Switzerland.

Bring your learning mentality and commercial competence and become part of our future thinking E-Commerce team!

Please note: This position will be based in our LEGO® Sales Office in Grasbrunn and will follow a hybrid working model with 3 days in the office and up to 2 days remotely. Relocation support is not offered.

Core Responsibilities

  • Direct Management of a Key Customer: Personally manage and develop a strategic key account, ensuring revenue growth, customer satisfaction, and successful implementation of tailored e-commerce strategies.

  • Strategic Key Account Management: Develop and oversee comprehensive account strategies for all key e-commerce platforms (e.g., Amazon, Zalando), driving overall account performance and profitability.

  • Team Leadership and Development: Lead, mentor, and develop a team of 3 employees, ensuring performance alignment, skill enhancement, and fostering a collaborative, high-performing team culture.

  • Performance Analysis and Optimization: Analyze sales data, market trends, and customer behaviors to find opportunities, address challenges, and continuously improve account performance.

  • Relationship Management: Build and maintain strong, strategic relationships with key account stakeholders to ensure customer satisfaction and long-term partnership success.

  • E-Commerce Marketing Strategy Implementation: Supervise the planning and execution of marketing campaigns, pricing models, and promotional activities to optimize visibility and sales across e-commerce channels.

  • Negotiation and Contract Management: Lead negotiations for key contracts and agreements with e-commerce partners, ensuring terms align with company objectives and promote mutual growth.

  • Cross-Functional Collaboration: Coordinate with internal teams such as logistics, marketing, and customer development to ensure smooth operations and the effective execution of account strategies.

Play your part in our team succeeding!

The E-Commerce Channel is a critical driver of the company’s growth strategy, focused on harnessing the full potential of digital sales channels while aligning them with traditional retail efforts. By managing strategic e-commerce partnerships and using data-driven insights, the team ensures maximum revenue generation and brand visibility across all online touchpoints. This department plays a pivotal role in accelerating digital transformation, staying ahead of market trends, and delivering a seamless, customer-centric experience that strengthens the brand's presence in the dynamic world of e-commerce.

The Sr. KAM plays a critical role in supporting this omnichannel vision by managing a key customer account, ensuring alignment between online and offline strategies, and leading a high-performing team.

Do you have what it takes

  • Proven experience managing major e-commerce accounts with demonstrated success in driving sales and profitability

  • Some years of experience successfully leading and developing teams, with a demonstrated ability to inspire, mentor, and drive high performance in a dynamic environment

  • Strong analytical capability and experience in analyzing sales performance, market trends, and customer data to inform strategic decisions and optimize outcomes

  • Proven ability to align e-commerce initiatives with broader omnichannel goals to create a seamless customer experience and drive cross-channel growth

  • Strong track record of negotiating favorable terms and maintaining productive relationships with key account partners

  • Hands-on experience with e-commerce platforms, performance analytics tools, and digital marketing software

  • Ability to work cross-functionally and effectively communicate strategies, goals, and performance updates to internal and external collaborators

  • Fluent German and English language skills

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

The LEGO Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.

  • Fair & Transparent Compensation Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
  • Parental & Family Support Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
  • Wellbeing & Lifestyle Benefits Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.

The LEGO Group Insights

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The Company
HQ: Billund
19,827 Employees
Year Founded: 1932

What We Do

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

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