Job Purpose:
As a team, drive and execute the Integrated media strategy and impel aligning with goals to answer Brand/ Business objectives, with the best-in-class solution in media efficiency and media investment management.
CONSUMERS
- To continue test & learn the best levers of prospect/ client engagement to meet the brand/ business ambitions
INTERNAL TEAMS
- Collaborate with pr & business team, be a trusted partner to achieve the objectives together
- Key contributor to the POE integrations
MEDIA MARKET
- On top of the evolving media trends and define the implications for the house
- Test and Learn new approach to enhance media efficiency and innovations
What you can bring to the team
Person Specifications:
Academic / Professional Qualifications/Work Experience
- Experience required: 15+ years media industry experience (Strategy media planning, Insights & analytics preferred)
- Good understanding in audience/ media planning to 360 touchpoints/ omni channel platforms/ digital eco-system in the context of holistic P/O/E integration and communications
- Good communication, organization, analytics skills, in spoken and written Chinese and English language
- Agency side: Proven record in account lead, strategy lead, managing multiple brands business is preferred
- In-house side: Strategic media planning experience for multiple product lines is preferred
- Luxury brand media experience is preferred
- Mainland China working experience is a must
Key Interactions / Stakeholders:
INTERNAL
- Report to Head of Integrated Media and Digital Communication Strategy
- Local Communication teammates (PR/Event)
- Key Interactions beyond Local Communications Team: Head of Marketing (Managers) of different Divisions
- Global/region media/division team
EXTERNAL
- Media Partners and suppliers
- Agency LMM/AG when relevant
Skills Required
- 15+ years of media industry experience, preferably in media strategy, planning, insights, and analytics
- Strong understanding of audience and media planning across 360-degree touchpoints, omnichannel platforms, digital ecosystems, and paid-owned-earned integration
- Strong spoken and written Chinese and English communication skills
- Strong communication, organizational, and analytical skills
- Mainland China working experience
- Proven agency-side experience as an account lead or strategy lead managing multiple brand businesses
- In-house strategic media planning experience across multiple product lines
- Luxury brand media experience
What We Do
CHANEL is a private company and a world leader in creating, developing, manufacturing and distributing luxury products. Founded by Gabrielle Chanel at the beginning of the last century, CHANEL offers a broad range of high-end creations, including Ready-to-Wear, Leather Goods, Fashion Accessories, Eyewear, Fragrances, Makeup, Skincare, Jewelry and Watches. CHANEL is also renowned for its Haute Couture collections, presented twice yearly in Paris, and for having acquired a large number of specialized suppliers, collectively known as the Métiers d’Art. CHANEL is dedicated to ultimate luxury and to the highest level of craftsmanship. It is a brand whose core values remain historically grounded on exceptional creation. As such, CHANEL promotes culture, art, creativity and “savoir-faire” throughout the world, and invests significantly in people, R&D and innovation. At the end of 2019, CHANEL employed more than 28,000 people across the world.
