Senior Influencer Relations Manager (f/m/d)

Posted 13 Days Ago
Be an Early Applicant
Wien, AUT
Hybrid
50K-60K Annually
Senior level
Food
The Role
Develop and execute global and DACH influencer marketing strategies across paid, seeding, event, and affiliate initiatives. Manage creators, budgets, campaigns, events, brand guidelines, content reviews, and performance reporting. Track reach, revenue, efficiency, ROI, and customer acquisition while coordinating with agencies and cross-functional teams. The role requires strong knowledge of influencer culture, creator ecosystems, performance metrics, and German and English communication skills.
Summary Generated by Built In

Drink More Water, together we grow.

Here at waterdrop®, we make drinking more water fun, convenient and most importantly, sustainable! Discover the world of innovative and eco-friendly hydration solutions with our fruity little cubes – Microdrinks – that save up to 98% plastic compared to drinks in 500ml plastic bottles. * Our centrally-located headquarters offers a vibrant environment, featuring an on-site restaurant and gym, not to mention the opportunity to connect with prospective colleagues from all over the world. With a successful online presence, 40+ stores around the world, dedicated B2B partners and over 22,000+ retail and branded stores, we can’t wait to take this journey to the next level – with you!

Your responsibilities at waterdrop®:

As a Senior Influencer Relations Manager (m/f/d) you

  • Help shape and execute the global influencer marketing strategy across paid, seeding, event, and affiliate initiatives

  • Establish global guidelines, performance benchmarks, and quality standards to ensure brand consistency and operational alignment across all local markets.

  • Own and drive influencer marketing strategy across the DACH market, ensuring local relevance while aligning with global brand and business objectives.

  • Take ownership of DACH market budgets and coordinate influencer campaigns, ensuring timely execution, guideline compliance and profitable growth within your own markets

  • Source and manage creators from macro to micro who align with our brand values and diverse global audience, serving as their main point of contact

  • Plan and execute influencer events, activations, and brand experiences

  • Oversee campaign execution from creative brief through performance reporting, ensuring assets are delivered on time and on brand

  • Review content to ensure alignment with brand tone, messaging, and campaign objectives

  • Lead performance tracking, reporting, and insights across reach, revenue, and efficiency metrics for your markets

Your strengths and qualifications:

  • You have a minimum of 5 years experience in operative, performance-driven influencer marketing (experience and contacts in DACH market required, experience in additional markets is considered a plus)

  • You have proven experience in building influencer marketing strategies from scratch (global brand experience is a plus) with proven ROI

  • You have a strong interest in influencer culture, creator ecosystems, and social media platforms

  • You have a strong understanding of performance-driven influencer KPIs and performance metrics with a focus on ROI and customer acquisition

  • You are proactive, detail-oriented, and well-organized, with the ability to manage multiple projects at once

  • You are a strong communicator who enj

  • oys working with creators, agencies, and cross-functional teams and you are comfortable working in an international, fast-paced environment

  • You communicate confidently in German and English (additional languages are a plus)

What we offer you:

  • A high-achieving, international community of waterdrop® colleagues, located in a brand-new HQ in Vienna, Austria.

  • MyClubs sports vouchers, to have a sporty balance.

  • In-house fitness centre. 

  • In-house company doctor & Instahelp vouchers.

  • Subsidized healthy meals, for a break with your colleagues.

  • Discount on your waterdrop purchases.

  • Coverage of your transportation card.

  • Legendary summer and Christmas parties!

The annual gross salary for this position ranges from EUR 50.000 to EUR 60.000 on a full-time basis (All-in). The final salary will depend on your qualifications and professional experience. Depending on your qualifications, there is the willingness for overpayment.

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business and enables us to solve important problems and deliver added value. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be.

Wanna Drop in? Send your application documents through our online application system. We are looking forward to reading from you soon!

*Based on packaging weight comparison: waterdrop® pod incl. lid (0.44 g) vs. average 500 ml single-use PET bottle (23.09 g).

Skills Required

  • Minimum 5 years of experience in operative, performance-driven influencer marketing
  • Influencer marketing experience and established contacts in the DACH market
  • Proven experience building influencer marketing strategies from scratch
  • Demonstrated influencer marketing ROI and performance results
  • Strong understanding of influencer marketing KPIs and performance metrics, including ROI and customer acquisition
  • Strong interest in influencer culture, creator ecosystems, and social media platforms
  • Ability to manage multiple projects proactively, accurately, and with strong organization
  • Strong communication and collaboration skills with creators, agencies, and cross-functional teams
  • Confident communication in German and English
  • Experience in additional markets
  • Global brand experience
  • Additional languages
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The Company
HQ: Vienna
425 Employees
Year Founded: 2016

What We Do

waterdrop® is a beverage company focused on making hydration simple, healthier, and more sustainable. It develops sugar-free Microdrink cubes made from real fruit and plant extracts, which dissolve in still or sparkling water, providing an alternative to conventional single-use plastic bottles. The company sells its products online, through waterdrop® stores, and via retail partners, while promoting reduced plastic use and everyday hydration.

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