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Job DescriptionOBJECTIVES / PURPOSE
Own the local customer engagement strategy for assigned brand(s), translating Takeda's global brand strategy, customer insights and modular content into impactful local engagement plans.
Design and optimize customer journeys, orchestrating omnichannel engagement across personal and non-personal channels while maximizing customer impact and return on investment.
Generate and communicate actionable market, customer and performance insights to Marketing & Customer Excellence (MCE) to inform future brand strategy, content development and engagement approaches.
Drive sustainable brand growth, market competitiveness and financial performance, aligned with Takeda's values of Patient, Trust, Reputation and Business.
SCOPE
Financial: Accountability for local engagement investments and associated budget(s), including optimization of resource allocation and ROI.
Leadership / People: Individual contributor operating through matrix leadership and influencing cross-functional teams without direct line management responsibility.
ACCOUNTABILITIES
Customer Insights & Market Understanding
Conduct local situational analyses to understand customer needs, barriers, decision drivers, behaviors and competitive dynamics.
Maintain close proximity to customers and the market to identify trends, unmet needs and engagement opportunities.
Act as a key local voice, ensuring market realities and customer perspectives shape future MCE strategies and content development.
Local Customer Engagement Strategy
Own and lead the development of the Local Engagement Plan as the primary strategic deliverable.
Define target audiences, customer segments, engagement objectives, channel strategy, content requirements, budget allocation, performance measures and learning agenda.
Secure cross-functional alignment and commitment to execution.
Customer Journey & Omnichannel Engagement
Design, implement and continuously optimize local customer journeys across all customer touchpoints.
Define engagement objectives, key messages and channel strategies across:
Face-to-face 1:1 interactions (Sales / KAM)
Face-to-face group interactions (meetings, congresses, events, advisory boards)
Digital and non-personal channels
Ensure a seamless and coordinated customer experience across all engagement channels.
Field Force Enablement
Equip field and KAM teams with approved brand narratives, messaging and customer engagement guidance.
Deliver training and support to strengthen consistent message delivery.
Collaborate closely with Sales Leadership, who retain accountability for field force coaching, management and execution.
Cross-Functional Leadership
Lead and coordinate local cross-functional engagement teams involving Commercial, Medical and Market Access stakeholders.
Drive alignment, accountability and execution excellence through matrix leadership.
Coordinate engagement activities while ensuring full compliance with policies, SOPs and governance requirements.
Content Localization & Reuse
Champion a reuse-first mindset by leveraging global modular content as the foundation for local engagement.
Identify and manage local adaptation needs while ensuring compliance with approved claims and business rules.
Partner with MCE Campaign Design Leads to provide clear requirements for content optimization and localization.
Support efficient and compliant MLR processes.
Data, Analytics & AI
Analyze omnichannel performance data and customer engagement metrics to identify improvement opportunities.
Leverage CRM systems, next-best-action capabilities, decision engines and AI-enabled tools to improve targeting, personalization and engagement effectiveness.
Promote data-driven decision-making across planning and execution.
Budget & Resource Management
Own local engagement investments, including meetings, congresses and customer engagement activities.
Allocate resources based on strategic priorities, customer impact and return on investment.
Continuously evaluate performance and optimize investments to maximize outcomes.
Execution & Continuous Improvement
Partner with the MCE Campaign Activation Lead to ensure efficient deployment of local engagement initiatives.
Deliver execution-ready plans including success metrics, timelines, responsibilities, approvals and readiness criteria.
Translate engagement performance data and customer insights into actionable optimization plans.
Identify content gaps, engagement opportunities and best practices.
Provide structured feedback and recommendations to MCE to strengthen future strategies, campaigns and content development.
Excellence & Capability Adoption
Consistently apply Marketing Excellence and Commercial Capabilities frameworks, methodologies and best practices.
Support adoption of omnichannel engagement standards and continuous capability development across the organization.
EDUCATION, EXPERIENCE AND SKILLS
Bachelor's degree in Life Sciences, Marketing, Business or a related field.
Advanced degree (MBA, MSc or equivalent) is an advantage.
Significant experience in pharmaceutical, biotech or healthcare marketing, customer engagement and/or omnichannel activation.
Demonstrated experience translating global strategies into successful local execution.
Strong experience leading cross-functional initiatives within a matrix environment.
Experience managing engagement investments, event budgets and compliant promotional activities.
Expertise in omnichannel engagement, customer journey design and customer experience optimization.
Strong understanding of pharmaceutical compliance requirements, modular content approaches and MLR processes.
High level of analytical, digital and AI fluency.
Excellent communication, influencing and stakeholder management skills.
Experience operating in agile, test-and-learn environments.
Demonstrated alignment with Takeda's culture pillars: Patient-Centric, People-Minded, Respectful & Collaborative, Decision Effectiveness, Performance Culture and Enterprise Orientation.
ADDITIONAL INFORMATION
This role must be performed in full compliance with all applicable laws, regulations and industry codes, including EFPIA and relevant national pharmaceutical industry codes, as well as Takeda's policies, SOPs and ethical standards.
Skills Required
- Bachelor's degree in Life Sciences, Marketing, Business, or a related field
- Significant experience in pharmaceutical, biotech, or healthcare marketing, customer engagement, and/or omnichannel activation
- Experience translating global strategies into successful local execution
- Strong experience leading cross-functional initiatives within a matrix environment
- Experience managing engagement investments, event budgets, and compliant promotional activities
- Expertise in omnichannel engagement, customer journey design, and customer experience optimization
- Strong understanding of pharmaceutical compliance requirements, modular content approaches, and MLR processes
- High level of analytical, digital, and AI fluency
- Excellent communication, influencing, and stakeholder management skills
- Experience operating in agile, test-and-learn environments
- Advanced degree such as MBA, MSc, or equivalent
Takeda Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Takeda and has not been reviewed or approved by Takeda.
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Retirement Support — Employer-funded retirement is described as notably strong, combining a dollar-for-dollar 401(k) match with an additional company contribution that scales with age and service. Access to an employee stock purchase plan further supports long-term wealth building.
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Parental & Family Support — Paid bonding leave for all parents, substantial adoption/surrogacy reimbursement, and robust caregiver resources (backup care and Maven family-forming support) are emphasized as core strengths. These offerings create a comprehensive safety net for a range of family situations.
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Healthcare Strength — Multiple medical plan options (nationwide PPO/HSA and regional HMOs), employer HSA funding, and integrated mental-health and well-being programs signal depth in coverage. Preventive care is covered in-network, and plan choices by state expand access.
Takeda Insights
What We Do
For over 240 years, Takeda’s propensity to evolve has driven the next generation of innovation, and as a future-focused organization, we’re continuing to drive forward with endurance in our steadfast pursuit to achieve the best outcomes for our patients in a rapidly changing world. We have been preparing for this period of value creation by investing in data, digital and technology, and we’re proud of our employees and their commitment to turning groundbreaking ideas into life-changing impacts. Since our founding in Japan, integrity and putting patients first have been at the heart of our identity, and we will emerge ready for our future as one of the most trusted and science-driven digital biopharmaceutical companies. Join a team where your innovation impacts lives. Together, we’ll realize improved outcomes by improving data quality, enhancing launch execution and improving the patient journey. You’ll play a critical role in accelerating data collection and increasing accuracy across all parts of the business. Patients across the globe will benefit from access to treatments afforded by greater opportunities and efficiency in our research and development.
Why Work With Us
We connect to our history and Japanese heritage through everything we do to bring our purpose, values, vision, and imperatives to life. We are committed to bringing better health and a brighter future to patients. Being a part of Takeda means having the opportunity to be a part of something bigger than yourself.
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