Jobs at waterdrop®

Manage legal and compliance matters covering e-commerce, contracts, consumer protection, social media, packaging regulations, EPR registrations, and drinkware food-contact compliance. Review environmental claims, support ESG reporting and the B Corp journey, and monitor regulatory developments. The role translates EU packaging and product regulations into business decisions while collaborating across legal, compliance, sustainability, and product teams.

Manage influencer and ambassador relationships across CEE markets, build and activate the brand community, coordinate campaigns and events, manage Facebook and Instagram content, execute email marketing, track performance and ROI, oversee budgets, and improve processes through automation and AI tools.

Owns an assigned e-commerce market, driving daily operations, sales and profitability targets, performance analysis, product launches, campaigns, market strategy, site functionality, inventory and product information accuracy. Identifies conversion opportunities and collaborates with CRO and cross-functional teams on testing, technical issue resolution, and growth projects. Requires e-commerce management experience, analytical ability, strong project management and communication skills, fluent English, and preferably Shopify experience.

Own conversion-rate and funnel performance across channels and markets, focusing on new customer acquisition. Monitor campaign performance, build landing pages, align paid-media messaging, and manage end-to-end A/B and multivariate testing. Analyze quantitative and qualitative user data, conduct competitor research, identify optimization opportunities, and report results to stakeholders while collaborating cross-functionally.

Own waterdrop’s global PR strategy, corporate communications, reputation, and LinkedIn presence. Develop messaging, thought-leadership opportunities, media relationships, monitoring processes, local PR playbooks, and crisis-response frameworks. Guide local marketing teams and PR agencies, support executive visibility and media training, and collaborate with Brand Strategy, Marketing, Legal, HR, leadership, and international stakeholders to ensure consistent communications across markets.

Manage global paid social customer acquisition campaigns across Meta, TikTok, Reddit, Pinterest, and other platforms. Own campaign setup, optimization, budgets, A/B testing, performance analysis, and ROI improvement across multiple markets. Collaborate with creative, social, brand, copywriting, CRM, and e-commerce teams; communicate insights to stakeholders; monitor platform trends and identify growth opportunities.

Write and edit German copy across digital, physical, B2B, retail, CRM, campaign, and out-of-home channels. Develop creative concepts, brand messaging, partnership activations, wholesale materials, and point-of-sale content. Adapt English copy into German while preserving tone and intent. Collaborate with brand and sales teams, applying brand guidelines while balancing storytelling, SEO, performance, proofreading, and quality.

Serve as a waterdrop® store brand ambassador by assisting customers, recommending products, handling sales and complaints, capturing customer data, maintaining visual merchandising and store cleanliness, and following cash, stock, safety, and opening/closing procedures. Participate in training and store meetings while contributing to sales targets and delivering excellent customer service.

Develop and execute social media strategy across Instagram, TikTok, and other platforms. Manage content calendars, create visual and written content, write captions, engage communities, collaborate with creators and paid social teams, analyze performance metrics, produce reports, and research audience, competitor, and platform trends.

Develop and execute global and DACH influencer marketing strategies across paid, seeding, event, and affiliate initiatives. Manage creators, budgets, campaigns, events, brand guidelines, content reviews, and performance reporting. Track reach, revenue, efficiency, ROI, and customer acquisition while coordinating with agencies and cross-functional teams. The role requires strong knowledge of influencer culture, creator ecosystems, performance metrics, and German and English communication skills.

Provide excellent customer service and retail sales support in a waterdrop store. Responsibilities include identifying customer needs, recommending products, handling complaints, capturing customer data, maintaining visual merchandising and store cleanliness, safeguarding stock and cash, supporting store opening and closing, and participating in training. The role also requires meeting sales targets, upholding brand standards, and collaborating effectively with colleagues.