Senior Go-to-Market (GTM) Manager (d/fm)

mobile.de is Germany’s largest vehicle marketplace, with more than 1.6 million listed cars, commercial vehicles, motorcycles, and e-bikes (annual average 2025). Both private customers and registered vehicle dealers use the platform and benefit from more than 140 million visits per month*. As a “one-stop shop,” mobile.de’s offering includes not only buying and selling, but also financing and leasing solutions. Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classified portals.
Based in Berlin-Charlottenburg, we offer a dynamic environment where growth, learning, and collaboration are at the heart of everything we do.If you are driven by an eagerness to disrupt, have a passion for collaboration, and are excited about shaping the future of mobility, we would love to hear from you.
Job requirements
What We’re Looking For

• Proven GTM Leadership: 5-8+ years of experience leading go-to-market processes for major product releases and value creation initiatives in digital marketplaces, B2B software, AdTec or classifieds companies. 
• Cross-Functional Connector: Demonstrated ability to unite Sales, Marketing, Customer Service, and Product teams to deliver seamless client experiences and maximize engagement.
• Strategic Problem Solver: Skilled at raising critical questions, challenging assumptions, resolving gaps, and driving initiatives forward with proactive leadership.
• Stakeholder Champion: Strong communicator who builds trust-based, transparent relationships across all levels and disciplines, ensuring effective collaboration and alignment.
• Agile & Tech-Savvy: Business-proficient in English (German a plus), comfortable working with modern collaboration and analytics tooling; excited about AI-assisted workflows, and a passion for data-driven, agile ways of working.
• Optional & a Big plus: Experience / Deep understanding of the German automotive & dealer ecosystem (car dealership workflows, relevant tools, and digitization challenges). A B2B Product Marketing expertise..
• Languages: Business-proficient English is required; German is a plus, but not a must.

Job responsibilities
About the Role

As a Senior Go-to-Market Manager (d/f/m) at mobile.de, you will be the driving force behind our most important launches and strategic initiatives. You’ll champion agile ways of working, foster a culture of inclusion and learning, and ensure that every GTM plan delivers measurable value for our customers and business. You’ll be a trusted sparring partner, a connector of people and ideas, and a hands-on leader who isn’t afraid to step in and make things happen.
You will report to the Head of Go-To-Market. This is a hybrid position based in Berlin, Charlottenburg, offering flexibility to work both remotely and in-office.
Key Responsibilities
Lead and execute GTM Strategy for ‘lighthouse’ releases: 

• Drive the end-to-end go-to-market process across all functions for major product releases and commercial initiatives (revenue, adoption, retention), ensuring initiatives are delivered on time, within scope, and to the highest standards. 
• Build deep knowledge of the product to be launched, enabling you to drive decisions through clear proposals, trade-offs, and escalation.  and make informed decisions that keep projects on track and aligned with business goals.

Integrate Teams for Engagement:

• Actively connect Sales, Marketing, Customer Service, and Product teams to deliver a seamless client experience and maximize engagement at every touchpoint. 
• Foster a collaborative, agile environment that supports team well-being, encourages fast feedback loops, and adapts ways of working to optimize outcomes.

Critical Sparring and Proactive Leadership:

• Raise and address essential questions to strengthen GTM plans, align stakeholders, and close process gaps—challenging assumptions and surfacing the right issues. 
• Take proactive leadership to identify and resolve critical gaps, stepping in as needed to maintain momentum and deliver results.

Stakeholder Management and Collaboration:

• Cultivate strong, trust-based relationships with stakeholders at all levels, including Product, Tech, Design, Sales, and Commercial Leads. 
• Build and maintain stakeholder maps, clarify roles and responsibilities, and ensure transparency, open dialogue, and alignment across teams and initiatives.

Strategic Alignment and Continuous Improvement:

• Maintain a holistic, strategic view of all initiatives, connecting the dots across teams and the broader mobile.de strategy. 
• Ensure agile practices deliver measurable business value, encourage data-driven decision-making, lead MVP delivery, and iterate based on feedback to deliver early and continuous value.

Mentorship and Community Contribution:

• Mentor colleagues in Delivery disciplines, fostering a growth mindset and supporting less experienced team members. 
• Actively contribute to the Delivery and mobile.de community by sharing knowledge, supporting others’ progression, and championing a culture of inclusion and continuous learning.

Key Success Factors

• Cross-Functional Integration: Ability to unite Product, Sales, Marketing, and Customer Service efforts for cohesive execution and exceptional client engagement.
• Proactive Initiator: Feels confident and natural taking the lead—actively making the first move by creating drafts, connecting the dots, and resolving critical gaps to remove blockers and keep GTM initiatives moving forward.
• Strategic Perspective: Skill in seeing the broader picture, connecting the dots across teams and initiatives, and ensuring holistic, data-driven decision-making.

Benefits
Working at mobile.de comes with its perks! Enjoy the following benefits (some of many):

• Rewards: competitive base salary and participation in the company’s incentive programs.
• Plan for the Future: On top of the statutory retirement insurance, we offer a competitive company pension scheme.
• Team-Building: Regular team and company events offer the opportunity to network and learn from each other.
• Learning & Development: Keep growing with access to coaching, learning platforms and resources.
• Mobility: Stay mobile with a monthly transportation allowance.
• Enjoy working: Our well‑equipped office supports focused work and teamwork -  plus inviting social zones where colleagues can relax and connect
• Flexible working: a hybrid approach with the option to work abroad for a set number of days per year.
• Wellbeing: confidential employee assistance and support services available to employees and their immediate families.
• Family support:  enhanced parental leave and family‑friendly policies to support all parents and careers.

Meaningful Work: We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers as well as shape the future.
Embracing AI: We're at the forefront of integrating cutting-edge AI technologies into our operations. Being part of mobile.de you will work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency, improve customer experiences, and drive our mission forward. With an AI-first mindset, we foster a culture of continuous learning and experimentation, empowering our team to explore and apply AI in meaningful ways for the company and themselves.
Growth and Development: We are a global organisation who truly believes in growing our people. To support this we offer lots of development and training opportunities and provide a budget for our team members.
Connection and Inclusion: Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day to day work and through social team activities (online and offline).
mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
(*Source: mobile.de Google Analytics Tracking, average per month January to December 2025)