Shape how customers experience our digital bank from day one—and help turn great products into lasting relationships. In this role, you will design and continuously improve lifecycle marketing journeys that are timely, relevant, and measurable across key digital channels. You will partner closely with teams across marketing, product, and technology to turn insights into action. If you enjoy combining creativity with rigorous analysis in a fast-moving environment, this is an opportunity to make a visible impact in Berlin.
Job summary
As a Lifecycle Marketing in Digital Consumer Banking (Chase), you will plan, execute, and optimize customer lifecycle campaigns across email, push notifications, in-app messaging, and SMS to improve engagement, retention, and long-term customer value. You will work with us to analyze funnel performance, test and learn through experimentation, and strengthen how we communicate with customers across their end-to-end journey. You will help bring structure and clarity to campaign planning, measurement, and governance while keeping the customer experience at the center of your decisions. This role reports to the Head of Growth and Product Marketing.
Job responsibilities
- Set lifecycle strategy and lead research, journey planning, campaign implementation, and ongoing optimization
- Analyze campaign, journey, and funnel performance to identify incremental growth opportunities
- Align campaigns to the wider customer relationship management architecture, ensuring clear briefs, documentation, and pre-launch governance approvals
- Define the vision and roadmap for customer journeys, balancing near-term conversion opportunities with long-term strategic initiatives
- Report channel performance and key performance indicators for individual campaigns and overall outcomes
- Partner cross-functionally with marketing technology, product marketing, product, content, brand, data, and governance teams to improve the end-to-end experience
- Use your lifecycle marketing expertise and digital channel knowledge to continuously improve customer communications and experience
- Drive a structured test-and-learn approach, using experimentation to validate impact and inform prioritization
Required qualifications, capabilities, and skills
- Demonstrated experience leading lifecycle marketing and customer relationship management strategies to improve retention and customer lifetime value in business-to-consumer environments
- Proven ability to own business goals and revenue targets and influence senior stakeholders in cross-functional, matrixed teams
- Strong project and time management skills, with the ability to coordinate across product, content, creative, data, and governance partners
- Experience working with high-volume customer data and diagnosing whether personalization issues are caused by marketing automation or underlying data pipelines
- Experience managing end-to-end campaigns, including customer segmentation and experimentation (including incrementality testing)
- Hands-on experience with customer engagement platforms (for example MoEngage, Braze, Salesforce, or Adobe Experience) and analytics tools (for example Structured Query Language and Tableau)
- Experience working in a mobile app-based business environment
Preferred qualifications, capabilities and skills
- Strong communication skills in German and English
- Experience in banking or financial technology (fintech)
#ICBCareer
About UsJ.P. Morgan is a global leader in financial services, providing strategic advice and products to the world’s most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.Skills Required
- Experience leading lifecycle marketing and customer relationship management strategies in business-to-consumer environments
- Experience improving customer retention and lifetime value
- Ability to own business goals and revenue targets
- Ability to influence senior stakeholders in cross-functional, matrixed teams
- Strong project and time management skills
- Experience coordinating product, content, creative, data, and governance partners
- Experience working with high-volume customer data
- Ability to diagnose whether personalization issues originate in marketing automation or data pipelines
- Experience managing end-to-end campaigns, including segmentation and experimentation
- Experience with incrementality testing
- Hands-on experience with customer engagement platforms such as MoEngage, Braze, Salesforce, or Adobe Experience
- Experience with analytics tools such as SQL and Tableau
- Experience working in a mobile app-based business environment
- Strong communication skills in German and English
- Experience in banking or fintech
JPMorganChase Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about JPMorganChase and has not been reviewed or approved by JPMorganChase.
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Healthcare Strength — Health coverage is considered comprehensive, including medical, dental, and vision, alongside wellness and mental health resources. Some locations add onsite health centers and related wellbeing support.
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Retirement Support — Retirement offerings include a 401(k)-type savings plan and related financial benefits, with options such as employee stock purchase participation. Financial planning resources are also highlighted to support long-term savings.
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Parental & Family Support — Paid parental leave of 16 weeks for birth or adoption is available for all parents. Child care and back-up child care resources further reinforce family support.
JPMorganChase Insights
What We Do
JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Technology fuels every aspect of our company and is at the heart of everything we do. With over 50,000 technologists globally and an annual tech spend of $12 billion, we are dedicated to improving the design, analytics, development, coding, testing and application programming that goes into creating high quality software and new products. Learn more about technology at our firm, explore resources from our Distinguished Engineers, AI & ML researchers, and other experts; access the latest episode of our TechTrends podcast, and more at www.jpmorgan.com/technology. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com. ©2023 JPMorgan Chase & Co. All rights reserved. JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans.
Why Work With Us
Our technologists work on a diverse range of solutions that include strategic technology initiatives, big data, mobile, electronic payments, machine learning, cybersecurity, enterprise cloud development, and other state-of-the-art technologies.
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