Reporting to the Senior Director, Global Marketing, this individual will lead the charge in gathering both proactive and reactive intelligence—spanning Primary and Secondary research—to shape the market and define our competitive edge. You will be responsible for synthesizing complex dynamics into strategic foresight, enabling GE HealthCare to anticipate market shifts and maintain its position as a global leader in medical technology.Job Description
As the Senior Global Market Intelligence Leader, you will lead the following key areas:
1. Intelligence Framework & Competitor Strategy
- Proactive Competitor Intelligence: Develop and lead a world-class competitor intelligence program to monitor, analyze, and predict rival movements and market positioning.
- Strategic Foresight: Interpret internal and external business challenges to provide high-level judgment and recommendations that inform long-term strategy (LTS).
- Secondary Research Synthesis: Lead the consolidation and synthesis of global market dynamics, ensuring the organization stays informed of industry trends.
2. Research Management & NPI Support
- Global Market Research Plan: Own and manage the end-to-end global market research plan specifically tailored for NPIs and new product development.
- Primary Research Execution: Design and run global primary research initiatives to validate business cases and go-to-market strategies.
- Voice of Customer (VoC): Serve as the global lead for the VoC program, ensuring customer insights are integrated into product planning and value propositions.
3. Insights, Visualization & Storytelling
- Data Visualization: Translate complex datasets into clear, impactful visual stories that drive executive decision-making.
- Actionable Insights: Move beyond data reporting to deliver "so-what" insights that offer new solutions to problems outside of set parameters.
- Analytical Rigor: Drive best practices in the use of marketing analytics and martech stacks to ensure the highest quality of information.
4. Stakeholder & Vendor Leadership
- Internal Advisory Boards: Build and manage internal advisory boards to facilitate cross-functional alignment and knowledge sharing.
- Vendor Relations: Manage external research vendor relationships, ensuring delivery of high-quality, cost-effective insights.
- Senior Stakeholder Engagement: Act as a strategic advisor to senior leadership, providing evidence-based recommendations for market expansion and portfolio restructuring.
Qualifications
- Education: Bachelor’s degree in Marketing, Economics, Business, or a related field; a Master’s degree or equivalent experience is highly preferred.
- Experience: Progressive experience in market intelligence, marketing research, or strategic planning—ideally within a complex, matrixed global B2B environment.
- Research Expertise: Proven track record in managing both primary and secondary research projects with a focus on NPIs and market-shaping activities.
- Strategic Thinking: Demonstrated ability to assess the quality of information and translate complex business goals into compelling strategic narratives.
- Leadership: Excellent people and project management skills, with experience leading functional teams and influencing senior stakeholders.
- Technical Skills: Strong proficiency in data visualization tools and a deep understanding of market research methodologies.
Relocation Assistance Provided: No
Skills Required
- Bachelor's degree in Marketing, Economics, Business, or a related field; Master's degree preferred
- Progressive experience in market intelligence, marketing research, or strategic planning
- Proven track record in managing both primary and secondary research projects
- Excellent people and project management skills
- Strong proficiency in data visualization tools and deep understanding of market research methodologies
GE Healthcare Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GE Healthcare and has not been reviewed or approved by GE Healthcare.
-
Healthcare Strength — Healthcare coverage is portrayed as comprehensive, including medical, dental, and vision options with HSA-eligible choices and preventive care coverage. Mental health and well-being support programs are also emphasized as part of the overall package.
-
Retirement Support — Retirement support is described as meaningful, with a 401(k) match and additional programs such as student-loan matching in some descriptions. Legacy pension and retiree medical obligations for certain closed groups also signal continued support for long-tenured populations.
-
Strong & Reliable Incentives — Variable and role-linked earning opportunities appear attractive in some job families, including high on-target earnings potential in certain sales roles. Additional role-based perks like company cars and travel-related reimbursements further increase the perceived value of total rewards in those positions.
GE Healthcare Insights
What We Do
Every day millions of people feel the impact of our intelligent devices, advanced analytics and artificial intelligence. As a leading global medical technology and digital solutions innovator, GE Healthcare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by its Edison intelligence platform. With over 100 years of healthcare industry experience and around 50,000 employees globally, the company operates at the center of an ecosystem working toward precision health, digitizing healthcare, helping drive productivity and improve outcomes for patients, providers, health systems and researchers around the world. We embrace a culture of respect, transparency, integrity and diversity.
