The Role
Lead and execute social media, content, and email marketing; create and coordinate content across channels; manage email workflows and campaign analysis using Meta Insights and Zoho; monitor website performance with GA4 and Search Console; support SEO and collaborate with designers and cross-functional teams; handle expo and offline branding; apply AI tools and prompt engineering; stay current on B2B electronics trends.
Summary Generated by Built In
- Plan and execute social media, content marketing, and email marketing activities to maintain and enhance the brand image.
- Create and coordinate content for social media, blogs, emails, landing pages, newsletters, and campaigns.
- Manage email marketing workflows for lead nurturing, customer engagement, and brand recall.
- Analyze social media and email campaign performance using tools such as Meta Insights, Zoho, and related platforms.
- Monitor website performance, organic traffic, and search visibility using GA4 and Google Search Console.
- Support SEO activities in collaboration with internal teams, including on-page SEO, content optimization, GEO, and AEO-focused content.
- Collaborate with graphic designers to create campaign creatives, social media visuals, email designs, and marketing collaterals.
- Coordinate with sales, engineering, and product teams to develop marketing initiatives aligned with business goals.
- Handle expo marketing, event promotions, and offline branding activities.
- Use AI tools and prompt engineering to improve content creation, campaign planning, reporting, and marketing automation.
- Stay updated with B2B electronics industry trends, competitor activities, and digital marketing best practices.
Skills Required
- Plan and execute social media marketing
- Content marketing and content coordination for blogs, emails, landing pages, newsletters
- Manage email marketing workflows for lead nurturing and engagement
- Analyze campaign performance using Meta Insights
- Use Zoho for campaign analysis/marketing operations
- Monitor website performance using GA4
- Use Google Search Console to track search visibility
- Support on-page SEO, content optimization, GEO and AEO-focused content
- Collaborate with graphic designers to produce creatives and marketing collaterals
- Coordinate with sales, engineering, and product teams on marketing initiatives
- Handle expo marketing, event promotions, and offline branding activities
- Use AI tools and apply prompt engineering to improve content and automation
- Stay updated with B2B electronics industry trends and competitor activities
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The Company
What We Do
PCB Power provides comprehensive printed circuit board (PCB) services, including layout, fabrication, component sourcing, and assembly. Founded in 1996, the company serves diverse sectors such as aerospace, industrial automation, renewable energy, automotive, and medical devices. It adheres to stringent quality standards, maintaining certifications like ISO 9001:2015 and ISO 13485:2016 to ensure precision and reliability in its electronics manufacturing.
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