This role is responsible for leading, planning and monitoring marketing communications activities in Malaysia to achieve brand and commercial objectives for the Sportsyle and Motorsports categories, in alignment with Global and SEA directives.
Task 1: Marketing Communications & Campaign Planning
• Lead and implement integrated marketing communication strategies and seasonal campaigns for Sportstyle & Motorsports in alignment with Global and SEA directives.
• Support localization and execution of Global/SEA campaigns and product stories for the Malaysia market.
• Conduct post campaign analysis and reporting, including actionable insights to optimize future campaigns and activations.
Task 2: Brand Activations & Project Management
• Lead end to end execution of brand activations, product launches, seeding initiatives and community events to drive brand visibility and engagement.
• Manage campaign timelines, stakeholders, agencies and vendors to ensure smooth and timely execution across multiple projects.
• Independently manage multiple priorities in a fast-paced environment with minimal supervision.
• Support social media execution for Sportstyle and Motorsports, working with social agencies to manage content calendars, campaign assets and posting schedules in line with campaign priorities.
Task 3: Budget & Stakeholder Coordination
• Support tracking and management of campaign and category budgets to ensure alignment with planned activities.
• Work with internal teams including Retail, Wholesale, Ecom and SEA to support alignment across campaigns and initiatives.
Task 4: Agency & Partner Management
• Coordinate with PR, event, social and production agencies to support execution of campaigns and activations.
• Maintain effective working relationships with external partners including media, influencers and vendors to support campaign delivery.
Education: Bachelor's degree of Marketing, Business Management or, relevant studied.
Professional: A minimum of 2 years’ experience in the marketing field. Candidates from fashion brands are preferred, and agency experience is a plus.
IT Skills: MS Office
Language Skills: English
Skills Required
- Bachelor's degree in Marketing, Business Management or relevant studies
- Minimum of 2 years' experience in the marketing field
- Experience with fashion brands preferred
- Agency experience is a plus
What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
