Senior Marketing Executive

Posted 7 Days Ago
Be an Early Applicant
Hiring Remotely in Malaysia
Remote
Senior level
Information Technology • Legal Tech • Analytics
The Role
Lead B2B demand-generation and brand marketing across Southeast Asia. Plan and localize multi-channel campaigns, drive lead management and pipeline growth, produce localized content and thought leadership, manage events and vendor relationships, and analyze campaign performance using CRM and analytics to optimize ROI while aligning closely with sales, product, and regional teams.
Summary Generated by Built In

About our Team

LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,300 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About the Role

LexisNexis is seeking a results-driven Senior Marketing Executive to support B2B marketing initiatives across Southeast Asia. Based in Kuala Lumpur, this role will focus on driving demand generation, brand positioning, and customer engagement for our legal solutions portfolio. You will work closely with sales, product, and regional marketing teams to execute integrated campaigns that deliver measurable business impact.

Responsibilities

Campaign Strategy & Execution

  • Plan and execute multi-channel B2B marketing campaigns (digital, events, email, content syndication) to drive lead generation and pipeline growth
  • Localize regional/global campaigns for Southeast Asian markets, ensuring cultural and market relevance
  • Manage end-to-end campaign lifecycle, from planning through execution to performance analysis

Demand Generation & Lead Management

  • Partner with sales teams to align marketing activities with revenue targets
  • Drive high-quality lead generation and nurture programs using marketing automation tools
  • Monitor lead conversion metrics and optimize funnel performance

Content & Messaging

  • Collaborate with product to develop compelling value propositions and localized messaging
  • Support creation of thought leadership content (whitepapers, webinars, case studies) tailored to target industries
  • Ensure consistency of brand voice across all touchpoints

Events & Partnerships

  • Plan and execute industry events, webinars, and client engagement initiatives
  • Manage relationships with external vendors, agencies, and partners
  • Represent LexisNexis at key industry events where required

Analytics & Reporting

  • Track, analyze, and report on campaign performance using CRM and marketing analytics tools
  • Provide actionable insights and recommendations to improve ROI
  • Maintain accurate reporting on KPIs including leads, pipeline contribution, and campaign effectiveness

Requirements

  • Bachelor’s degree in Marketing, Business, or related field
  • 5–8 years of experience in B2B marketing, preferably in SaaS, legal tech, or professional services
  • Proven experience in demand generation and integrated campaign management
  • Strong understanding of digital marketing channels (SEO, SEM, email, social, webinars)
  • Experience with CRM and marketing automation platforms (e.g., Salesforce)
  • Excellent communication and stakeholder management skills
  • Ability to work across regional teams in a fast-paced, matrixed environment
  • Strong analytical mindset with a focus on data-driven decision making

Preferred Qualifications

  • Experience working in Southeast Asian markets (Malaysia, Singapore, Indonesia, etc.)
  • Familiarity with legal industries
  • Experience in account-based marketing (ABM) is a plus

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people.

  • Hybrid work arrangements
  • Career progression

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

  • Medical Inpatient and Outpatient Insurance: Coverage for your healthcare needs.
  • Life Assurance Policies: Providing financial security for your loved ones.
  • Modern Family Benefits: Support for maternity, paternity, and adoption needs.
  • Long Service Award: Recognition for your dedication and loyalty.
  • Celebratory Allowance/Gifts: Marking special occasions to celebrate with you.
  • Flexible Benefits Plan
  • Employee Assistance Program : Access support for personal and work-related challenges.
  • Hybrid work arrangements: Balance work and personal life effectively.
  • Access to Learning and Development Resources: Empowering your professional growth.

About the Business

LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here.

Please read our Candidate Privacy Policy.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

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EEO Know Your Rights.

Skills Required

  • Bachelor's degree in Marketing, Business, or related field
  • 5-8 years of experience in B2B marketing (preferably SaaS, legal tech, or professional services)
  • Proven experience in demand generation and integrated campaign management
  • Strong understanding of digital marketing channels (SEO, SEM, email, social, webinars)
  • Experience with CRM and marketing automation platforms (e.g., Salesforce)
  • Excellent communication and stakeholder management skills
  • Ability to work across regional teams in a fast-paced, matrixed environment
  • Strong analytical mindset with focus on data-driven decision making
  • Experience working in Southeast Asian markets (Malaysia, Singapore, Indonesia, etc.)
  • Familiarity with legal industries
  • Experience in account-based marketing (ABM)

RELX Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RELX and has not been reviewed or approved by RELX.

  • Retirement Support Retirement support is positioned as a meaningful part of total rewards through a 401(k) plan with matching contributions, alongside other financial protections such as life and disability coverage. Tuition reimbursement and share purchase access further broaden the financial value of the package beyond base salary.
  • Leave & Time Off Breadth Leave and time off breadth appears strong, with generous vacation allowances, mental health days, and options like sabbaticals and tiered PTO by tenure. Parental and caregiving leaves are described in detail, reinforcing time-away benefits as a standout component of the overall package.
  • Wellbeing & Lifestyle Benefits Wellbeing and lifestyle benefits are supported by offerings such as mental health support (e.g., app access), EAP resources, gym-related perks, and wellness incentives. Flexible working hours and related work-life supports add to the perceived day-to-day value of benefits.

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The Company
HQ: London
10,001 Employees
Year Founded: 1880

What We Do

RELX is a global provider of information-based analytics for professional and business customers across industries. We help scientists make new discoveries, doctors and nurses improve the lives of patients and lawyers win cases. We prevent online fraud and money laundering, and help insurance companies evaluate and predict risk. Our events enable customers to learn about markets, source products and complete transactions. In short, we enable our customers to make better decisions, get better results and be more productive. We do this by leveraging a deep understanding of our customers to create innovative solutions which combine content and data with analytics and technology in global platforms. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs approximately 30,000 people of whom almost half are in North America. We operate in four major market segments: Scientific, Technical & Medical; Risk & Business Analytics; Legal; and Exhibitions.

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