Senior Executive, Marketing

Company :

"Build the Future of Automotive with Us."

Founded in 1979, Vantage Automotive Ltd (VAL) is the exclusive retail partner of electrical vehicle brands, BYD and Denza, as well as official distributor for Ford in Singapore. Over the years, VAL has built a strong track record in developing franchises for mass-market and premium passenger and commercial vehicles.

As part of Sime Group, ranked No. 25 in the Fortune Southeast Asia 500, we’re connected to a powerful network across nine markets in the Asia-Pacific region. With over 13,900 employees, Sime Motors is a leader in automotive assembly, importation, distribution, retail, and after-sales services.

What You'll Be Doing

As a Senior Executive, Marketing, this role helps plan and execute integrated marketing activities—covering campaigns, showroom activations, customer communications, service promotions, and brand content—to drive sales conversion, enhance customer retention, and strengthen brand preference in Singapore’s competitive EV and automotive aftersales landscape.

Brand & Campaign Management

• Support the development and execution of marketing campaigns for DENZA, including product marketing, tactical offers, test‑drive campaigns, and showroom events.
• Coordinate Aftersales marketing initiatives such as service packages, promotions, seasonal campaigns, and customer retention activities.
• Ensure all marketing materials adhere to brand guidelines and messaging standards.

Content, Creative & Collaterals

• Develop and manage marketing collaterals including brochures, posters, showroom materials, merchandising, and digital assets.
• Collaborate with creative agencies or in‑house designers to deliver high‑quality, timely content.
• Support content creation for social media, CRM communications, and digital channels (in partnership with the Digital team where needed).

Event & Activation Support

• Plan and manage roadshows, showroom activations, customer events, handover experiences, and product showcase activities.
• Support launch events and dealer‑level campaigns for DENZA models.
• Oversee logistics, vendor management, event setup, and post‑event reporting.

Aftersales Marketing & Customer Retention

• Support service marketing promotions, maintenance campaigns, and customer lifetime value initiatives.
• Work closely with the Aftersales team to identify communication needs, customer pain points, and service opportunities.
• Develop customer communications for service reminders, touchpoints, and retention programs.

Lead Management & Sales Coordination

• Support lead‑generation efforts and ensure a smooth workflow between marketing activities and the Sales team.
• Track, update, and report on marketing‑generated leads and conversion performance.
• Monitor customer feedback and insights to support continuous marketing improvements.

Budget, Reporting & Vendor Management

• Manage marketing budgets for assigned campaigns and ensure cost‑efficient execution.
• Maintain and track invoices, quotations, and vendor agreements.
• Prepare periodic performance reports, competitor updates, and marketing analytics.

Who We're Looking For

• Bachelor’s degree in Marketing, Business, or a related field with at least 3 years of experience in marketing or related roles
• Must possess Class 3 Driving License
• Strong proficiency in Microsoft Office applications, particularly MS PowerPoint.
• Knowledge of SEO/SEM strategies and tools, including Google Ads and Google Analytics.
• Hands‑on experience managing major social media platforms (Facebook, Instagram, LinkedIn).
• Ability to analyze and present campaign performance using Google Analytics, Meta Business Suite, or similar analytics tools.
• Excellent communication and interpersonal skills; able to work effectively across departments.
• Data‑driven mindset with the ability to translate insights into actionable marketing strategies.
• Able to work independently while managing multiple projects in a fast‑paced environment.

Why Join Us at Sime Motors?

• Be part of a trusted brand with a regional footprint
• Work with cutting-edge automotive technology
• Grow your career in a supportive, performance-driven culture