Senior Executive, Digital Growth

Senior Executive, Digital Growth – MarTech and Customer Journey

Role Overview:

Income is looking for a hands-on and curious individual who is interested in marketing technology, customer journeys and the use of data to improve digital engagement and conversion.

You will support the implementation and ongoing optimization of targeted customer journeys and campaigns using our marketing automation platforms. The role combines campaign configuration, audience data validation, performance monitoring and practical problem-solving across the customer journey.

This role is suitable for someone with experience working with marketing automation platforms, campaign operations or digital journey implementation. You do not need to know every platform or channel from day one; mentorship and training will be provided as you build deeper technical and optimization capabilities.

Key Responsibilities:

1. Campaign and Journey Implementation

• Configure, test and launch customer journeys and campaigns on marketing automation platforms.
• Support communications across one or more digital channels, such as email, push notifications, SMS or web personalization.
• Translate approved campaign requirements into practical platform configurations, working with internal teams and agency partners where needed.
• Perform pre-launch checks and support troubleshooting to ensure campaigns are delivered accurately and on time.

2. Customer Journey Optimization

• Support the implementation and ongoing improvement of customer journeys using platforms such as Salesforce Marketing Cloud, Braze or similar tools.
• Review journey touchpoints, customer responses and conversion performance to identify practical areas for improvement.
• Execute approved changes and test-and-learn initiatives, then document results and key learnings.
• Develop an understanding of how data, content, timing and channel selection influence the customer experience.

3. Audience Data and Quality Assurance

• Use basic-to-intermediate SQL to size audiences, validate data and support campaign segmentation.
• Configure or review audience selections and data outputs, with guidance for more complex requirements.
• Follow established maker-checker, data governance and PDPA procedures throughout campaign planning and delivery.
• Identify data issues, document findings and work with the relevant team or agency to resolve them.

4. Performance Monitoring and Analysis

• Track agreed campaign and journey metrics, including delivery, engagement and conversion performance.
• Use analytics and platform reports to identify trends, implementation issues and optimization opportunities.
• Prepare clear performance summaries and recommend practical improvements.
• Support the measurement of approved tests and monitor the impact of implemented changes.

5. Collaboration and Delivery Coordination

• Gather and document campaign and journey requirements with business, marketing, data, acquisition and platform teams.
• Coordinate campaign build, testing and deployment activities, and provide clear progress updates.
• Work with agency partners to support timely and quality delivery.
• Escalate risks, dependencies and issues promptly, and contribute ideas that improve customer engagement and commercial outcomes.

Key Performance Indicators:

• Timely and accurate configuration, testing and launch of campaigns and journeys.

• Accuracy of audience data, campaign setup and required quality checks.

• Quality of performance monitoring, optimization recommendations and implementation support.

• Reliability, attention to detail and effective coordination with internal teams and partners.

Qualifications and Skills:

Essential: 2–4 years of relevant experience in CRM, marketing operations, MarTech, digital journey implementation or campaign automation. Candidates with strong transferable technical experience are welcome.

• Hands-on experience using at least one CRM, campaign management or marketing automation platform such as Salesforce Marketing Cloud, Braze or a similar platform.

• Basic-to-intermediate SQL skills and comfort working with customer or campaign data.

• Experience supporting campaign delivery, customer journeys or marketing operations, with an interest in developing deeper technical skills.

• Analytical and problem-solving ability, with attention to detail and a willingness to investigate issues. Able to use data and data analytics tools to inform decision making.

• Ability to organize tasks, follow established processes and deliver work reliably.

• Clear communication skills and the ability to collaborate with internal teams and external partners.

Desirable, but not required: Familiarity with web and data development languages such as HTML/CSS, JavaScript, Python or data modelling. Experience in one or more of these areas is an advantage; applicants are not expected to have all of them.

What You Will Gain:

• Hands-on exposure to marketing automation, customer data, analytics and digital journey development and optimization.

• Mentorship and training, with opportunities to progressively take ownership of more complex journeys and optimization initiatives.

• A hybrid work arrangement with flexibility to work remotely and onsite in Singapore.

Team Profile:

Income was founded on the vision of making insurance accessible to all. You will join the Digital Growth team, which drives digital revenue and supports the strategy and implementation of eCommerce platforms, MarTech and AdTech capabilities.

We are looking for someone who is comfortable working at the intersection of marketing, customer experience, data and technology. The individual is also driven, curious to learn and creatively look for ways to make an impact.

Within the team, you will use first-party data and digital insights to support better decisions, improve customer experiences and contribute to commercial outcomes. The role provides a pathway to build deeper expertise in marketing automation, journey optimization and growth technology.

Income Insurance Limited is Singapore’s leading composite insurer, offering products and services that serve the protection, savings, and investment needs of different life stages and for all segments of society.

Income’s innovative, data-driven and omni-channel approach puts us at the forefront of customer-centric solutions that meet rapidly evolving needs and empower better financial well-being.

Income was established in 1970 and remains the only insurance co-operative in Singapore. We are committed to create a positive social impact through our products, services and people.

Today, we serve more than 2 million policyholders. Our financial strength and diversified investment portfolio are reflected by our strong credit ratings which underpin the delivery of our commitment to customers.