- Strategic Execution: Design and implement comprehensive marketing roadmaps to elevate esports events and competitive initiatives.
- Cross-functional Synergy: Partner with internal departments to ensure all esports activations are seamlessly integrated with the broader game marketing vision.
- Growth Tactics: Formulate innovative promotional strategies aimed at scaling player registration, maximizing viewership, and deepening community involvement.
- Asset Development: Direct the production of high-impact esports collateral, including cinematic trailers, official announcements, and targeted social media narratives.
- Information Governance: Oversee the end-to-end communication flow for tournaments, covering everything from registration logistics to real-time updates and final results.
- Brand Consistency: Maintain a unified voice and messaging standard across all digital and competitive platforms.
- Metric Monitoring: Track and evaluate key performance indicators (KPIs) related to campaign reach and tournament participation.
- Optimization: Translate engagement data into actionable insights to refine and enhance the effectiveness of future esports programs.
Requirements
Minimum 2 years of demonstrable success in managing full-cycle strategic marketing initiatives.
Holds a Bachelor’s degree from a top-tier institution or possesses significant equivalent field experience.
Deep-seated passion for football and the gaming industry is an absolute requirement.
Expert in navigating complex project lifecycles, including risk mitigation and quality assurance (QA); highly skilled at fostering synergy among Product, Creative, and Legal departments.
Proven track record of conceptualizing high-level communication strategies, establishing structured delivery timelines, and guiding multidisciplinary teams to fruition.
Possesses a data-driven, analytical mindset with a commitment to staying ahead of industry benchmarks and innovations.
Capable of managing a high-volume workload with precision while meeting deadlines in high-pressure environments.
Bilingual proficiency; able to negotiate and present effectively in both English and Vietnamese.
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What We Do
Aloha Consulting Group (ACG) is a consulting firm specializing in digital transformation, technology, marketing, investment, and financial services. Its mission is to make finding rewarding jobs easier and to be a leading firm in Southeast Asia by leveraging human elements and technology.
