The Role
Lead courier acquisition and engagement through branding, CRM/lifecycle marketing, digital acquisition optimization, influencer collaborations, and cross-functional coordination. Develop merchandise and employer-brand initiatives, analyze campaign performance, adapt strategies per market, and scale retention and activation programs for couriers.
Summary Generated by Built In
We are looking for a Senior Supply Marketing Manager to lead courier acquisition and engagement initiatives across multiple markets. This role focuses on growing and strengthening the courier supply side through branding, CRM, digital marketing, and influencer collaborations.
You will work cross-functionally with regional, operations, CRM, digital, procurement, and creative teams to build scalable acquisition and retention programs for couriers.
Key Responsibilities
- Lead courier branding initiatives, including the development and distribution of courier merchandise, thermal bags, uniforms, and other branded materials.
- Coordinate end-to-end execution with cross-functional teams, ensuring high delivery quality and strong business results.
- Identify growth opportunities through courier CRM communications and lifecycle marketing initiatives.
- Work closely with CRM teams to improve courier activation, engagement, retention, and reactivation metrics.
- Coordinate and optimize digital acquisition campaigns focused on courier growth (campaign setup and technical launch are handled by the digital team).
- Analyze campaign performance and develop recommendations to improve efficiency and ROI.
- Develop and scale influencer marketing and key opinion leader collaborations to strengthen courier community presence and employer branding.
- Collaborate with regional and local teams to adapt supply marketing strategies to specific market needs.
- Monitor market trends, competitors, and emerging acquisition channels.
Qualifications
- 5+ years of experience in marketing, growth, CRM, or supply-side marketing.
- Experience working with cross-functional and international teams.
- Strong understanding of digital acquisition channels and performance marketing.
- Hands-on experience with CRM/lifecycle marketing.
- Experience launching offline branding or merchandising projects is a strong plus.
- Experience working with influencers, ambassadors, or community marketing programs.
- Strong analytical and project management skills.
- Ability to manage multiple stakeholders and priorities simultaneously.
- English proficiency at Upper-Intermediate level or higher.
Nice to Have
- Experience in marketplaces, mobility, delivery, or gig-economy products.
- Experience working with courier, driver, or supply-side audiences.
- Experience in fast-scaling international companies.
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
About
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.Ready to ignite your inner drive?
Skills Required
- 5+ years in marketing, growth, CRM, or supply-side marketing
- Experience working with cross-functional and international teams
- Strong understanding of digital acquisition channels and performance marketing
- Hands-on experience with CRM/lifecycle marketing
- Experience launching offline branding or merchandising projects
- Experience working with influencers, ambassadors, or community marketing programs
- Strong analytical and project management skills
- Ability to manage multiple stakeholders and priorities simultaneously
- English proficiency at Upper-Intermediate level or higher
- Experience in marketplaces, mobility, delivery, or gig-economy products
- Experience working with courier, driver, or supply-side audiences
- Experience in fast-scaling international companies
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
