The Role
Create culturally authentic creative concepts and campaigns grounded in deep knowledge of Kazakhstan. Develop storytelling, copy, and strategy; adapt ideas across EMEA; collaborate with clients and teams; present and defend ideas; ensure culturally sensitive execution; track cultural trends and shape brand positioning.
Summary Generated by Built In
At Inlab, we are looking for a culturally fluent, idea-driven Senior Creator who deeply understands Kazakhstan — its people, language, humor, tensions, ambitions, and everyday realities across both urban and regional contexts. While Kazakhstan will be the primary market and area of expertise, this role will also contribute to projects across EMEA, helping translate local insights into ideas that resonate across diverse cultures and audiences. The role requires someone who can not only generate ideas, but also confidently present and sell them to clients, stakeholders, and teams.
Key Responsibilities
- Develop culturally relevant creative concepts and campaigns rooted in authentic insights about Kazakhstan.
- Translate local behaviors, tensions, humor, language, and social dynamics into strong brand storytelling and communication ideas.
- Adapt creative thinking and cultural insights for campaigns across multiple EMEA markets when required.
- Work across copywriting, creative strategy, conceptual development, and campaign ideation.
- Collaborate with internal teams, clients, strategists, and production partners to bring ideas from concept to execution.
- Present creative ideas in a persuasive and compelling way to clients and stakeholders.
- Contribute to brand positioning and communication strategies for major brands and corporate clients.
- Ensure creative work feels locally authentic without relying on superficial or stereotypical cultural representation.
- Stay closely connected to shifts in contemporary Kazakh culture, language, media, internet trends, and social conversations.
- Develop an understanding of broader EMEA cultural contexts and market nuances to support regional projects.
- Help shape work that is modern, globally relevant, and deeply connected to local identity.
Skills, Knowledge & Expertise
- Deep understanding of Kazakhstan’s culture, language, and social dynamics.
- Fluency in Kazakh and Russian; English proficiency is required.
- Strong storytelling, writing, and communication skills.
- Ability to develop, present, and defend original creative ideas.
- Experience in creative agencies, media, content, or related creative fields.
- Strong portfolio of culturally relevant work.
- Experience working with brands or corporate clients is preferred.
- Background in copywriting, art direction, comedy, journalism, screenwriting, or cultural/media projects of at least 5 years.
- Ability to work across different cultural contexts and adapt ideas for diverse audiences across EMEA.
Please attach the link to your portfolio below. Without it, your application will not be considered
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
About
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.Ready to ignite your inner drive?
Skills Required
- Deep understanding of Kazakhstan's culture, language, and social dynamics
- Fluency in Kazakh and Russian; proficiency in English
- Strong storytelling, writing, and communication skills
- Ability to develop, present, and defend original creative ideas to clients and stakeholders
- Background in copywriting, art direction, comedy, journalism, screenwriting, or cultural/media projects of at least 5 years
- Strong portfolio of culturally relevant work (portfolio link required for consideration)
- Experience in creative agencies, media, content, or related creative fields
- Experience working with brands or corporate clients
- Ability to adapt ideas for diverse audiences across EMEA
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
