Senior Director of Product Marketing

Reposted 5 Days Ago
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Hiring Remotely in London, England
In-Office or Remote
Senior level
Artificial Intelligence • Cloud • Edtech • HR Tech • Sales • Software • Generative AI
360Learning makes it easy to build a culture of Collaborative Learning, Upskill from within, & win the battle for skills
The Role
As Sr. Director of Product Marketing, lead a global PMM team, develop go-to-market strategies, manage product launches, and drive AI adoption in marketing.
Summary Generated by Built In
As Sr. Director of Product Marketing at 360Learning, you’ll elevate our go-to-market strategy, sharpen our positioning, and transform how we launch products in the corporate learning space. Reporting to the VP Marketing, you’ll lead and scale a global PMM team at the intersection of Product, Sales, Marketing, and Customer Success.

This high-visibility leadership role combines strategy with hands-on execution. Your mission:

→ Build a world-class GTM engine rooted in data-driven segmentation, buyer insights, and differentiated messaging.
→ Turn launches into growth drivers that excite the market and strengthen our competitive edge.
→ Embed AI as a co-pilot in PMM, creating scalable, AI-native workflows that amplify strategic impact.


What You'll Do

GTM Strategy & Market Insights

  • Own segmentation, ICP, and persona development through data and research.
  • Translate insights into compelling positioning and messaging that sets 360Learning apart.
  • Align Sales, Product, and Marketing around a unified GTM strategy.
  • Expand our AI-driven approach to competitive intelligence to help revenue teams win.

Product Launches & Differentiation

  • Build and operationalize a scalable launch framework for features, solutions, and partnerships.
  • Partner with Product to turn roadmaps into powerful narratives and campaigns.
  • Define and measure launch success across pipeline, adoption, and revenue impact.

AI-Native PMM Leadership

  • Champion AI adoption within PMM as a model for marketing innovation.
  • Redesign workflows with AI as a strategic co-pilot for research, content, and analysis.
  • Build repeatable systems that maximize impact across a small but mighty global team.

Team Leadership & Cross-Functional Influence

  • Coach and grow a high-performing PMM team while fostering collaboration and excellence.
  • Partner with functional leaders to ensure PMM directly drives revenue outcomes.
  • Represent the voice of the customer across analyst relations, advisory boards, and events.

Within 1 month

  • Take over PMM team coaching 
  • Align with key stakeholders on priorities

Within 3 months:

  • Present a strategic GTM update 
  • Launch an AI-driven customer insight program

Within 6 months:

  • Coach the team to deliver a high-impact product launch tied to brand, pipeline, and adoption results
  • Refine a GTM area through data-backed recommendations aligned with executives

The Skill Set

  • 8+ years of B2B SaaS product marketing experience (enterprise focus preferred; HR/L&D a plus).
  • 3+ years of people management with a record of coaching and career development.
  • Mastery of core PMM functions—segmentation, positioning, launches, enablement, competitive intel—and drive to modernize them with AI.
  • Proven ability to connect PMM strategy to business outcomes (pipeline, adoption, revenue).
  • Track record of leading successful launches with measurable impact.
  • Strong analytical, storytelling, and executive communication skills.
  • Hands-on experience with tools like Salesforce, Gong, Pendo, Amplitude, Seismic, and Marketo.
  • Curiosity and conviction around applying AI in marketing.
  • Enthusiasm for our working environment explained here:  https://bit.ly/Convexity_360L 

What We Offer

  • Compensation: Package includes base salary, a variable component and equity 📈
  • Benefits: Health Benefits - Medical, Vision, Dental, Life, Accidental Death & Personal Loss, and Disability coverage, Employee Care Line. 
  • Balance: Flexible hours, Total work from home possible anywhere in the UK 🏠
  • Diversity, Equity, and Inclusion: We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity. Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each group’s activities and providing a quick path to impact 🤝
  • Corporate Social Responsibility: Review our CSR Charter: 360learning.com/blog/corporate-social-responsibility-charter 🌎🌏🌍
  • Culture: A framework that will help you make an impact - envision our way of working and our Convexity Culture: https://bit.ly/Convexity_360L & find out more about the teams, product and processes https://bit.ly/42H1ggC 🚀👩🏻‍💻🏆

Who We Are
360Learning enables companies to upskill from within by turning their experts into champions for employee, customer, and partner growth. With our LMS for collaborative learning, Learning & Development teams can accelerate upskilling with the help of internal experts instead of slow top-down training. 360Learning is the easiest way to onboard and upskill employees, train customer-facing teams, and enable customers and partners–all from one place.

360Learning powers the future of work at 1,700 organizations. Founded in 2013, 360Learning has raised $240 million with 400+ team members across North America and EMEA.

Learning Includes Everyone.
In concert with our culture, 360Learning believes learning includes everyone and that means embracing the strengths of diversity, connectedness, and inclusion. Through conscientious efforts, our global footprint celebrates cultures, perspectives, and experiences from all over the world to support our platform that is built for all regardless of race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. Thus, 360Learning is proud to be an equal opportunity workplace, and we commit to continue this throughout our processes for recruitment, compensation, benefits, performance, promotion, and all other conditions and terms of employment. We want to learn from and with you!

Top Skills

Amplitude
Gong
Marketo
Pendo
Salesforce
Seismic

What the Team is Saying

Caroline
Vlad
Jillian
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The Company
HQ: Paris
400 Employees
Year Founded: 2013

What We Do

Performance-driven learning & development teams achieve business impact with 360Learning. L&D teams leverage AI and collaborative learning to pinpoint skills gaps, capture knowledge from experts, and deliver it to learners when needed most. 360Learning’s learning platform is equipped with powerful LMS automation, collaborative learning Academies, tools to create a top-notch learner experience, and an AI-powered Skills ontology to activate skills-based learning. Employees upskill, customers learn, and partners are trained—all from one place.

360Learning partners with 2,500+ companies to deliver impactful learning. Founded in 2013, the company has raised $240 million and built a team of 400+ across New York, Paris, London, and Germany. 360Learning pioneered collaborative learning, launched the first AI certification for L&D, and founded the L&D Collective community to foster knowledge sharing and relationship building.

Why Work With Us

We are powered through our culture called Convexity (more info here: http://bit.ly/Convexity_360L). We focus a lot on making an impact, but also maintaining "Your Life, Your Way", where we believe you can be successful anywhere. We are strong-believers in documenting our process, sharing continuous feedback and having low authority.

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About our Teams

360Learning Offices

Remote Workspace

Employees work remotely.

360Learning is a remote-first employer. We have entities in France, the UK, Germany, Spain, the US, and Canada. We also offer a monthly allowance for our remote employees to create a productive workspace at home, or to rent a co-working space.

Typical time on-site: None
HQParis, FR
United States
Germany
Canada
Germany
Canada
United States
Canada
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