Senior Director, Product Marketing

GitLab is looking for a Senior Director of Product Marketing to develop and execute positioning and messaging to fuel demand and adoption of GitLab’s solutions and products. This leadership role will be pivotal to GitLab's ongoing GTM success and will operate at the intersection of marketing, sales, and product management. Success in this role requires both setting and informing strategy, while also having the ability to be hands on to tactically execute. 

As the Senior Director of Product Marketing, you will lead and manage a team of global core product marketers to accelerate our pathway to market. Using your expertise and experience in our category, you will help mentor, coach, and achieve results alongside the team. This role reports to the Vice President of Brand and Product Marketing. 

Job Grade

The Senior Director, Product Marketing is a grade 11. 

What You’ll Do  

• Define, evolve and evangelize the DevSecOps platform category positioning on behalf of GitLab
• Create and solidify the platform value message and proposition - mapping across the platform stages and highlighting category benefits
• Drive our expertise at influencing the buyer/decision-maker personas and journeys to streamline both digital/self-serve and sales-driven/assisted experiences
• Elevate our category perspectives through thoughtful content mapped to market needs, organizational priorities and key persona triggers
• Proactively influence GitLab’s platform product strategy and roadmap based on competitive insights and market forces
• Partner with Sales to shape our global enablement strategy, including sales plays, and objection handling based on our GTM strategy
• Develop and implement cross-functional strategies based on deep competitive insight to help us play forward in a competitive environment
• Build a solution marketing capability to help our GTM scale across multi-capability solution playbooks
• Influence the influencers (from key thought leaders to industry analysts) by evangelizing our category positioning and market message
• Architect a scalable strategy to launch new products, pricing and packaging changes that drive GTM growth
• Build and scale new marketing capabilities in industry/vertical/sector marketing as well as geo/regional marketing
• Collaborate with and connect stakeholders across R&D and GTM to ensure cross functional alignment on key objectives and results
• Lead and grow a team by coaching existing members and closing talent gaps where needed through acquisition of new team members

What You’ll Bring 

• 15+ years of experience including 5+ years of managing high-growth teams
• Direct experience in enterprise software industry (B2B)
• Strong understanding and firm grasp of the DevTools market landscape
• Experience in Product Management and/or Engineering 
• Demonstrated progress across product and solutions marketing in high-growth environments
• Articulate, clear, and concise communication (verbal and written)
• Balance of strategic vision and tactical team-based execution
• Adept at creating and managing multiple global programs
• Excellent planning, organizational and initiative management skills
• B.S. or equivalent experience; MBA a plus
• You share our values, and work in accordance with those values
• Ability to use GitLab

How GitLab will support you

• Benefits to support your health, finances, and well-being
• All remote, asynchronous work environment
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and development budget 
• Parental leave 
• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.