Senior Director, Marketing Operations

Reposted 13 Days Ago
New York, NY, USA
Hybrid
100K-286K Annually
Senior level
Artificial Intelligence • Machine Learning • Mobile • Other • Social Impact • Software • App development
Hinge is the dating app designed to be deleted.
The Role
The Senior Director of Marketing Operations is responsible for strategic planning, cross-functional alignment, operations delivery, team leadership, and vendor management within the Marketing department.
Summary Generated by Built In
Responsibilities
Strategic Planning & Operating Model
  • Own and evolve the operating model for how Marketing plans, prioritizes, and makes decisions-in close partnership with Marketing leadership.
  • Lead annual and quarterly planning, OKRs, and progress tracking, driving cadence and alignment across discipline directors.
  • Define scoping and prioritization frameworks that focus budget, talent, and energy on the highest-impact work

Cross-Functional Alignment
  • Drive alignment between Marketing's roadmap and company-wide priorities. Partner with leaders across the business to flag risks and dependencies early and bring clear recommendations to Marketing leadership.
  • Help the team arrive at well-considered decisions and keep them moving forward-ensuring alignment holds across functions and that priorities stay clear as work evolves.

Operations & Delivery
  • Forecast and manage capacity and volume across Marketing.
  • Design and implement how decisions get made and work gets approved across teams and leadership, so work moves efficiently through the organization.
  • Own the tools, systems, and workflows that help Marketing forecast demand, track progress, and measure impact.
    Partner with Global Marketing for visibility into working and non-working spend and team operating budgets.

Team Leadership
  • Lead and mentor the Marketing Operations team (producers, project managers, ops leads) and manage external contractors and freelancers.
  • Scale how Marketing gets work done: team structures, workflows, and ways of working.
  • Set clear standards for operational excellence while staying flexible across different workstreams and creative processes.

Vendor & Agency Management
  • Formalize and strengthen how Marketing engages and manages vendors and agencies, from scoping and onboarding to ongoing oversight. Partner with Marketing leadership on sourcing and contracting decisions.

Who You Are
  • A seasoned leader with 12+ years in marketing operations, production, or program management, including 5+ years building and leading high-performing teams.
  • You've led go-to-market execution across brand, product, growth, and creative teams and know what it takes to get integrated work out the door.
  • Equally comfortable in strategy conversations and campaign production.
  • You see how the pieces fit together across Marketing, Product, and Operations.
  • You're good at taking something complicated and turning it into a plan people can actually follow.
  • You know how to build and fix systems. You care about structure, but you're not precious about it.
  • You balance speed and craft-you know when to push for momentum and when to slow down for refinement.
  • When things are unclear, you're the person who helps the team figure out what to do next.
  • People want to work with you. You lead with care, make decisions when they need to be made, and invest in the people around you.

$238,000 - $285,500 a year
As a member of our team, you'll enjoy:
401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
Professional Growth: Get an annual Learning & Development stipend once you've been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.
Parental Leave & Planning: When you become a new parent, you're eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)
Fertility Support: You'll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide a stipend towards fertility preservation. You and your spouse/domestic partner are both eligible.
Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates- Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.
ERGs: We have eight Employee Resource Groups (ERGs)-Asian, Unapologetic, Disability, LGBTQIA+, R aices , Women/Nonbinary, Parents -that hold regular meetings, host events, and provide dedicated support to the organization & its community.
At Hinge, our core values are...
Authenticity: We share, never hide, our words, actions and intentions.
Courage: We embrace lofty goals and tough challenges.
Empathy: We deeply consider the perspective of others.
Diversity inspires innovation
Hinge is an equal-opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.
#Hinge.
#BI-Hybrid

Skills Required

  • 12+ years in marketing operations, production, or program management
  • 5+ years building and leading high-performing teams

Hinge Compensation & Benefits Highlights

  • Retirement Support Retirement support is emphasized through a high-percentage employer 401(k) match and access to equity programs via the parent company. Feedback suggests this foundation meaningfully strengthens long‑term financial security alongside core cash pay.
  • Leave & Time Off Breadth Time off breadth is reflected in generous PTO, numerous company holidays, and added wellness days. This structure indicates ample planned rest and wellbeing time beyond standard vacation policies.
  • Parental & Family Support Family support is strong with lengthy fully paid parental leave for all parents and dedicated fertility benefits. These programs signal a comprehensive approach to caregiving and family‑forming needs.

Hinge Insights

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The Company
New York, NY
305 Employees
Year Founded: 2011

What We Do

In today’s digital world, singles are so focused on sending likes and looking through profiles that they’re not actually building meaningful connections and going on dates. Hinge is on a mission to change that by designing the most effective app experience. We want to create a less lonely world by inspiring intimate, in-person connections. Relationships are at the core of everything we do. And not just the romantic kind. We can't accomplish really hard things alone - so we make great relationships the foundation of our teamwork. We believe these three core values are what it takes to build those great relationships: Authenticity, we share - never hide - our words, actions, and intentions. Courage, breakthroughs require a willingness to take risks and embrace lofty goals and tough challenges. Empathy, we're all humans first. So we deeply consider the perspectives of others, listen openly, and speak with care.

Why Work With Us

We're mission-driven. While most apps think about boosting sessions and time on app, we think strategically about meaningful end results (dates and relationships). We're culture-first. We believe in great people over process. Decisions are pushed to the front lines, with feedback and coaching provided by our leaders.

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Hinge Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Hinge believes in the power of in-person connection. We have adopted a hybrid model that allows our people to stay connected to each other in-person.

Typical time on-site: 3 days a week
New York, NY
Our office is located in the beautiful Meatpacking district. We're steps away from the Whitney Museum of American Art and the High Line and near Chelsea Market. You'll not only fall in love with us, but with our office.

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