Code and Theory is hiring a Senior Director to own the operating model for how marketing gets planned, executed, measured, and improved inside large enterprise organizations. The stakeholder map runs from CMO to marketing operations lead to MarTech and data lead. The transformation question spans all three: how does this organization need to be structured and tooled to run marketing at modern scale with AI and data in the workflow?
Seniority in this role does not mean distance from the work. The proof of a marketing transformation is a working model running inside the client's actual stack and the right person has shipped one before and will ship another here.
Depending on the client engagement, this role may operate in a forward-deployed capacity. That is not a separate track or program. It is a mode this work requires, and the expectation is readiness when the account calls for it.
WHAT YOU’LL DO
- Map the full marketing lifecycle end-to-end and diagnose where the current model breaks: fragmented ownership across brand, growth, and lifecycle teams, handoff failures between strategy and execution, tooling gaps between CDP/campaign/analytics platforms, capacity constraints
- Design the target-state operating model and governance layer so brand, legal, and privacy can say yes at speed
- Reinvent the campaign and content supply chain end-to-end, not just the org chart, so speed and transparency improve at every handoff rather than just on paper
- Retro-engineer existing marketing workflows into AI-powered pipelines that are designed, not assembled from defaults
- Configure and integrate marketing platforms against real brand and channel requirements across major martech ecosystems (Adobe Experience Platform, Salesforce Marketing Cloud, Braze, Segment, Tealium),
- Wire new pipelines into the existing stack so they run inside the team's day rather than alongside it
- Design human-in-the-loop patterns that keep marketing judgment, brand compliance, and privacy review in the workflow at the right points
- Own VP-to-C-suite relationships across the CMO, marketing operations lead, and data/MarTech lead, plus the cross-functional teams that intersect to ship the work
- Translate between cross-functional agendas, constraints, and platform capabilities without losing fidelity to any of them
- Run executive workshops that convert strategic ambiguity into a roadmap the organization can act on, and shape commercial strategy: proof-point-driven programs, value-realization metrics that survive a CFO review, and account growth through proof-driven expansion
- Train the marketing team, build the enablement and capability model that makes new tooling stick, and measure the gains so the new model keeps running after the engagement ends
- Convert proven engagements into reusable accelerators, methods, and thought leadership that earn the next engagement, and shape partnerships with platform players (Adobe, Google, OpenAI, Anthropic)
- Set the bar for what full-stack, AI-fluent, embedded delivery looks like in marketing
WHAT YOU’LL NEED
- 12-15 years across marketing operations, martech, consulting, or transformation delivery, with meaningful time spent both advising and building
- Fluency in modern marketing execution: how strategy becomes campaigns, where handoffs break, what data and privacy require before something activates
- Track record of shipping in enterprise environments
- Commercial instinct in shaping scopes, structuring pricing tied to outcomes, defending margin, and growing accounts through proof-driven expansion
- Hands-on fluency across major martech stacks (Adobe Experience Platform, Salesforce Marketing Cloud, Braze, Segment, Tealium) with genuine depth in at least one
- Working command of how martech stacks differ in architecture and tradeoffs; Adobe fluency is expected given partnership footprint
- Working knowledge of the surrounding stack — CRM, CDP, DAM, data warehouse, identity resolution, consent management — plus fluency in LLMs, prompt design, orchestration, and automation tooling applied to marketing and audience workflows
- Credibility with CMOs on brand strategy and growth, with marketing operations leads on execution and capacity, and with data and MarTech leads on architecture and integration and the ability to hold all three conversations without losing fluency in any of them
- Bias toward shipping paired with systems thinking that can decompose a workflow into data, models, channels, quality gates, and human-in-the-loop steps that hold up at scale, and accountability to outcomes
ABOUT US
Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. We have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Current, and TrueLogic.
Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.
The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team.
The target range of compensation for this role is $220,000 - $250,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
Skills Required
- 12–15 years of experience across marketing operations, martech, consulting, or transformation delivery
- Meaningful experience both advising organizations and building or shipping solutions
- Fluency in modern marketing execution, including campaign workflows, handoffs, data, and privacy requirements
- Track record of shipping solutions in enterprise environments
- Commercial experience shaping scopes, structuring outcome-based pricing, defending margin, and growing accounts
- Hands-on fluency across Adobe Experience Platform, Salesforce Marketing Cloud, Braze, Segment, and Tealium
- Genuine depth in at least one major marketing technology stack
- Working knowledge of martech architecture and platform tradeoffs; Adobe fluency is expected
- Knowledge of CRM, CDP, DAM, data warehouses, identity resolution, and consent management
- Fluency in LLMs, prompt design, orchestration, and automation tooling applied to marketing and audience workflows
- Credibility with CMOs, marketing operations leaders, and data or MarTech leaders
- Ability to translate between business agendas, organizational constraints, and platform capabilities
- Systems thinking to decompose workflows into data, models, channels, quality gates, and human-in-the-loop steps
- Bias toward shipping and accountability to measurable outcomes
Code and Theory Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Code and Theory and has not been reviewed or approved by Code and Theory.
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Leave & Time Off Breadth — Time-off policies include an “unlimited”/flexible PTO approach with paid holidays/sick time and seasonal early-close Fridays, offering notable flexibility. These options provide additional downtime beyond standard accrual models.
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Healthcare Strength — Core medical, dental, and vision coverage is part of the standard package, with employer-verified health plan information cited as current. Life and disability insurance further reinforce foundational coverage.
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Retirement Support — A 401(k) with employer match is included in the package, supporting long-term savings. Candidates are encouraged to confirm the match formula during the offer stage.
Code and Theory Insights
What We Do
Code and Theory is a strategically driven, digital-first creative agency that lives at the intersection of creativity and technology. We solve consumer and business problems across the entire customer journey that flex to meet the ever-changing needs of consumer expectations. We put the user, their behaviors and needs, at the center of everything we do — from our proprietary research methodologies, to product development processes, to how we create brand, channel and messaging strategies. Our goal is simple: to solve our clients business problems. We bring big ideas to life by looking holistically at brand ecosystems where digital plays a prominent role in driving the consumer from first-touch through to conversion to relationship deepening over time. We identify gaps in the consumer journey and opportunities in culture that require products, services or communications to fill. We work across categories, ranging as far and wide as health care (Pfizer, Sanofi, Reach MD, Bioreference Laboratories) to financial services (JP Morgan Chase, Prudential, Morgan Stanley, First Data) to cpg (Mars, Unilever, Johnson & Johnson) to technology companies (Facebook, Xerox, Samsung, Comcast) to culture brands (adidas, H&M). And because our DNA is in publishing — we’ve embedded in over 135 newsrooms in the past decade — we bring unique expertise in understanding how content is created, distributed and optimized, including our work with CNN, NBC News, NBC Sports, and Bustle Digital Group. At Code and Theory, we strive to only be limited by our own ambition and creativity. We believe in pushing our creativity beyond the easy and obvious answers in order to deliver the solutions that are right for our clients, their businesses, and their consumers.
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