Senior Director of Marketing, B2B

• Oversees execution of B2B marketing programs across paid, owned, earned, digital, direct, experiential, and field-enabled channels; ensures clear briefs, prioritization, and operational discipline to deliver on business outcomes.
• Directs the B2B innovation and learning agenda across the portfolio and CRN, leveraging test-and-learn pilots and scaling successful programs systemwide.
• Serves as the senior B2B marketing stakeholder for Sales, Brand, Digital, Distribution, and Global Marketing teams; leads cross-discipline collaboration across Paid Media, Creative & Content, Brand Marketing, and field teams.
• Partners with Analytics and Finance to define, track, and report performance metrics (e.g., RFP generation, revenue, profit contribution, awareness and perception, and digital performance) and to drive continuous optimization.
• Maintains accountability for delivering measurable business outcomes and optimizing investment effectiveness; establishes governance, prioritization, and decision frameworks for B2B marketing performance management.

Sales Enablement & Cross-Functional Integration

• Acts as the primary B2B marketing partner to US & Canada Sales leadership, ensuring marketing directly enables sales priorities across group, meetings, intermediary, and business transient segments.
• Translates sales needs into actionable marketing strategies, tools, and programs; provides scalable frameworks, guidance, and enablement resources for field and regional teams.
• Owns the B2B marketing strategy for the Marriott Bonvoy Convention & Resort Network (CRN) and ensures alignment to enterprise B2B priorities.
• Champions CRN through strong connectivity with CRN leadership, representation in key stakeholder forums and conferences, and ongoing guidance and development of CRN marketing talent.
• Leverages CRN hotels as a test-and-learn environment for B2B marketing innovation, scaling successful pilots and best practices across the US & Canada system.
• Directly manages and develops the Director, CRN Marketing, providing clear strategic direction, coaching, and performance accountability.
• Establishes governance, prioritization, and decision frameworks for B2B marketing, including annual planning, resource allocation, and performance management rhythms.

Delivering on the Needs of Key Stakeholders

• Understands and meets the needs of key stakeholders.
• Communicates concepts in a clear and persuasive manner that is easy to understand.
• Demonstrates an understanding of business priorities.
• Supports achievement of performance goals, budget goals, team goals, etc.

Providing Technical Support and Consultation

• Provides technical expertise and technical leadership within own and other teams.
• Provides recommendations to improve the effectiveness of processes and programs.
• Demonstrates advanced knowledge of job-relevant issues, products, systems, and processes.
• Demonstrates advanced knowledge of function-specific procedures.
• Applies knowledge/judgment to achieve business goals.
• Foresees, identifies and resolves problems.
• Keeps up-to-date technically and applies new knowledge to job.
• Performs other reasonable duties as required for this position.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.  We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.