Chapter Aesthetic Studio is a medical aesthetics brand, offering state-of-the-art, non-surgical skin care and body rejuvenation treatments. We exist to empower people to write their own story on beauty, because we believe beauty belongs to everybody.
We are a fast-paced, innovative, and high-performing company. Our goal is to spark joy for everyone-our guests, each other, and the communities we live, work, and play in. We are a team built of extraordinary individuals who are passionate about helping others achieve their goals. This includes supporting your unique ambitions and career path and wrapping an abundance of resources around you. We are looking for a team player who is highly motivated, energetic, and hungry for growth who we can cheer on to limitless growth and opportunities.
Chapter Aesthetic Studio is a part of TAG – The Aspen Group – a family of like-minded brands whose mission it is to empower our teams to deliver the best possible experience and care to every patient that walks through our doors, which means we have a rich bench of experts to collaborate with, borrow from and share wins with.
The Role
We are hiring a Senior Director of Integrated Marketing to lead and scale performance-driven growth across our markets.
This role sits within Chapter under the Vice President of Marketing, acting as a key leadership role on the Chapter Marketing team. The Senior Director will own strategy and execution across all digital channels — including paid media, SEO/AI-search, CRM, and site experience — setting the vision for how digital marketing drives demand, and building the team and processes needed to deliver against it.
The ideal candidate is a strategic operator: comfortable setting channel strategy and budget, leading a team, and partnering closely with analytics, CRM, web, and brand teams to turn insight into action.
Chapter has strong execution today across paid media, CRM, site experience, SEO/AI-search, product, and broader demand-driving efforts. This role will bring it together under one integrated strategy, helping us better understand:
- How to be maniacal about getting new guests, creating and capturing demand strategically so guests choose Chapter
- How to rapidly convert that demand across digital and call center platforms
- How to increase advocacy with existing guests through retention and loyalty tactics
This role will help evolve our marketing from channel-level execution to integrated, system-level strategy and leadership.
What You’ll Do
Channel Strategy & Leadership
- Set the strategy and roadmap for digital marketing across paid media, SEO/AI-search, CRM/lifecycle, and site experience (CRO), ensuring channels work together rather than in silos
- Own the digital marketing budget, allocating spend across channels, markets, and location tiers to maximize growth and efficiency
- Build and lead a high-performing digital marketing team, setting clear goals, developing talent, and fostering a culture of ownership and experimentation
- Manage relationships with media agencies and platform partners, holding them accountable to performance targets
Performance & Growth
- Direct performance measurement and reporting across the full funnel — traffic, leads, appointments, conversion, revenue, retention, and lifetime value
- Partner with analytics to evaluate incrementality and channel interaction, using insight to inform investment decisions rather than optimizing channels in isolation
- Champion a test-and-learn agenda across paid, CRM, and site experience, scaling what works and cutting what doesn't
- Incorporate operational context (e.g., capacity, days open, provider availability, scheduling) into strategy and investment decisions
Cross-Functional Leadership
- Represent digital marketing in leadership forums, translating performance into clear narratives and recommendations for senior stakeholders
- Partner with:
- Analytics team (trusted reporting, dashboards, and metric definitions)
- CRM / Lifecycle Marketing
- Brand, Social, and PR
- Product (booking experience, funnel performance)
- Finance, Internal Sales & Operations (capacity and demand alignment)
- Ensure digital strategy reflects both acquisition and retention priorities, working closely with CRM/lifecycle teams to grow guest lifetime value
What Success Looks Like
Within 6-12 months, you will help Chapter:
- Stand up a clear, integrated digital marketing strategy and roadmap across channels
- Build and lead a high-performing digital marketing team
- Establish trusted, leadership-ready performance reporting
- Define optimal spend levels by market and tier, and improve confidence in investment decisions
- Enable more efficient scaling across markets
- Strengthen acquisition + retention strategies and increase guest lifetime value
What We’re Looking For
Experience
- 10-15+ years in digital marketing, including 3-5+ years in a people-leadership role overseeing a digital marketing team
- Proven track record setting and executing multi-channel digital strategy (paid media, SEO/AI-search, CRM, site experience) at a senior level
- Experience owning a digital marketing budget and managing agency and vendor relationships
- Experience in multi-location, service-based, or medical aesthetics / healthcare-adjacent businesses is a plus
- Agency experience preferred
Core Skills
- Strong strategic and analytical fluency — able to move from data to insight to investment decision
- Deep knowledge of paid media, SEO/AI-search, CRM/lifecycle, and site experience (CRO), and how they work together
- Experience with marketing performance metrics (cost per appointment, CPA, ROAS, conversion rates, retention rates, LTV)
- Comfortable with budgeting, forecasting, and resource allocation across markets and channels
- Familiarity with incrementality, attribution, and media mix concepts, sufficient to direct an analytics partner
- Proven people leadership — hiring, developing, and managing a team
Key Characteristics
- Strategic and decisive – sets direction and owns outcomes
- Highly collaborative – thrives partnering across channel, analytics, and business teams
- Excellent communicator – simplifies complex ideas for senior stakeholders
- Action-oriented – focused on driving decisions and results
- Comfortable with ambiguity – able to synthesize inputs from multiple sources with varying levels of completeness and precision
- Guest-centric – understands the personal, confidence-driven nature of aesthetic treatment decisions
Mindset & Culture Fit
- Excited to build and lead a team within a close, high-performing, and enthusiastic organization
- Motivated by building and scaling a brand nationally
- Enthusiastic about medical aesthetics and committed to improving the confidence of our core audience segment.
- Energized by the opportunity to help Chapter grow, reach more guests, and deepen guest retention over time.
Why Join Chapter
- Lead and scale a digital marketing function for a brand focused on better aesthetic and wellness care to more guests
- Work on meaningful problems tied directly to growth and access to care
- Join a team that values ownership, curiosity, and impact
- Be part of a modern marketing organization focused on performance and outcomes
- Play a key leadership role in optimizing acquisition + retention strategies and increasing guest lifetime value
*This role is onsite 4 days/week in our Chicago office (Fulton Market District)
- A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
- Salary: $200,000-215,000 plus 25% performance bonus
Skills Required
- 10-15+ years of experience in digital marketing
- 3-5+ years in a people-leadership role overseeing a digital marketing team
- Experience setting and executing multi-channel digital strategy across paid media, SEO/AI-search, CRM, and site experience
- Experience owning a digital marketing budget
- Experience managing agency and vendor relationships
- Strong strategic and analytical fluency, translating data into insights and investment decisions
- Deep knowledge of paid media, SEO/AI-search, CRM/lifecycle marketing, and site experience/CRO
- Experience with cost per appointment, CPA, ROAS, conversion, retention, and lifetime value metrics
- Experience with budgeting, forecasting, and resource allocation across markets and channels
- Familiarity with incrementality, attribution, and media mix concepts
- Proven people leadership, including hiring, developing, and managing a team
- Experience in multi-location, service-based, medical aesthetics, or healthcare-adjacent businesses
- Agency experience
TAG - The Aspen Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TAG - The Aspen Group and has not been reviewed or approved by TAG - The Aspen Group.
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Healthcare Strength — Multiple medical plan choices with defined costs, HSA support, and accessible plan documents indicate a robust health offering. Distinctive features like GLP‑1 coverage on the HSA plan and clear SBCs add clarity for election decisions.
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Retirement Support — A clearly outlined 401(k) program features an immediately vested employer match with explicit eligibility timing. Consistent references to the plan and enrollment resources across brand sites underscore ease of access.
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Affordable Benefits — Dental-care discounts through the Aspen Dental network—free preventive services and reduced rates for procedures—help lower out‑of‑pocket costs. Additional perks like brand discounts and pet insurance can further stretch total value for some roles.
TAG - The Aspen Group Insights
What We Do
When we helped launch Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 25 years later, we support more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning. We came together to launch TAG – The Aspen Group, officially expanding beyond dental and embracing a new vision. By bringing together Aspen Dental, Chapter, ClearChoice, WellNow, and Lovet into one family of brands, we set out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. With that mission in mind, TAG now supports over 5,300 clinicians across more than 1,400 locations. While our vision is now broader, how we achieve it remains the same. The best care starts with the provider - and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams, and the rest will follow. United as one group, we’re not just breaking down barriers; today, we’re breaking through. We’re challenging the status quo. Together, we can prove healthcare can be better for both providers and patients. Together, we can bring better healthcare to more people.
Why Work With Us
TAG - The Aspen Group employs and/or supports over 25,000 healthcare professionals and team members at more than 1,400 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and animal health. Every day we wake up to empower providers to do what they do best: focus on the patient.
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