Senior Director, Head of Sports and Teens

Job Description

Do you have the expertise to influence the dynamic worlds of sports and teen culture? Are you ready to lead with innovation and strategic foresight?

Join us in Billund as the Senior Director, Head of Sports and Teens, where your extensive experience will drive transformative growth and innovation!

Core Responsibilities

As the combined Head of Sports and Head of Teens, you will drive strategic growth and innovation across two complementary areas. Your leadership will be crucial in shaping both the sports passion and the teen consumer group (2 distinct though synergetic responsibilities):

Head of Sports:

• Strategic Vision: Develop long-term strategies for Sports by collaborating with partners to enhance engagement and growth. Ensure alignment with broader organizational goals and market trends.

• Portfolio & Marketing: Lead product strategy and marketing efforts to increase brand impact, focusing on innovation and effective distribution. Coordinate with global teams to implement plans seamlessly.

• Franchise Accountability: Oversee business strategy and execution for sports-related franchises, ensuring they meet commercial objectives. Drive synergy between different franchises to optimize performance.

Head of Teens:

• Strategy & Performance: Craft strategic plans for Teens, focusing on growth and aligning with global targets. Collaborate with partners to adapt strategies to evolving market dynamics.

• Portfolio Management: Decide on SKU allocations to drive growth for the Teen group, considering diverse consumer needs. Work closely with other departments to ensure a balanced and effective portfolio.

• Go-to-Market Strategy: Ensure a cohesive GTM strategy for Teens, coordinating with marketing teams for successful execution. Align efforts with global marketing initiatives to enhance brand visibility.

Consumer Insights:

• Continuously develop insights to guide strategic decisions for Sports and Teens, using data-driven approaches. Implement corrective actions based on insights to optimize strategies.

People Leadership:

• Manage and inspire teams across Sports and Teens, fostering talent and collaboration. Focus on capability building and team development to drive organizational success.

Play your part in our team succeeding

In Product and Marketing Development (PMD), the global Product Groups (PGs) drive business performance, product portfolio, and global Consumer Group and/or Passion strategies. As part of the PG Leadership Team, you will co-lead the organization, contributing to capability building, team development, and talent management. You’ll work alongside other Heads of Consumer Groups and Passions, fostering innovation and ensuring the success of our global marketing team.

This role requires a brave leader who sees things differently and transforms bold ideas into reality, making the impossible happen through product, marketing, and partnerships!

Do you have what it takes?

We're looking for a visionary leader with a strategic approach and a passion for sports and teen culture. Your qualifications should include:

Essential Skills:

• Advanced Experience: Over 7 years in global brand, marketing, and business within the B2C sector, with a strong track record in brand development. MBA-level experience is an advantage but not required.

• Sports Enthusiast: Deep cultural knowledge and a genuine curiosity to become an expert in the sports sector.  Professional experience within the Sports industry is a huge plus.

• Teen Culture Insight: A knack for understanding and engaging with teen culture.

• Creative Innovator: Ability to bring fresh, original approaches to Teens and Sports, embracing a "what if" mentality.

• Audience-Centric Approach: Passionate about serving and understanding our audiences, balancing consumer group and passion interests.

• Intuitive Decision-Maker: Data-driven with the insight to transform information into impactful ideas.

• Strategic Visionary: Skilled in crafting and conveying complex business strategies simply.

• Effective Communicator: Strong storytelling and presentation skills to inspire and galvanize support.

• Leader of People: Experienced in developing teams, embodying LEGO® values and leadership behaviors.

• Collaborative Influencer: Excellence in indirect leadership and fostering collaborative discussions.

Extra points for:

• Global Events Expertise: Skilled in marketing and activations for major events.

• Talent Engagement: Experience working with athletes and high-profile talent.

• Teen Marketing Savvy: Expertise in engaging and marketing to teen audiences.

Build your career brick by brick at the LEGO Group.

"Both Sports as a Passion and Teens as a CG are at the epicenter of Culture. This role holds the very exciting possibility of delivering amazing new products and world-class partnerships with Organizations and talent to drive incremental growth in sales, while expanding the footprint of the TLG. Not only this, but by doing so and in collaboration with the Brand team, there are huge opportunities to help create Brand Heat moments and drive innovation in our marketing model."

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.