Senior Director, Global Strategic ABM

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
ServiceNow is scaling how we go to market by partnering with some of the world's most strategic companies including hyperscalers like AWS, Microsoft and Google, global system integrators (GSIs), managed service providers (MSPs), and emerging independent software vendors (ISVs).
We are looking for a Senior Director of Global Strategic Account-Based Marketing (ABM) to lead our partner-focused ABM strategy. In this role, you will build and lead a global team that runs highly targeted campaigns for our most strategic accounts. These efforts will help drive pipeline, accelerate co-selling with partners, and increase platform adoption.
This is a high-impact leadership position where you'll collaborate closely with global sales, partner, industry, and marketing teams to fuel growth through our expanding partner ecosystem.

• Lead the development and execution of account-based marketing programs that support joint go-to-market efforts with hyperscalers, GSIs, MSPs, and ISVs.
• Design and execute 1:1, 1:few, and 1:many ABM programs that drive engagement, unlock new revenue opportunities, and support partner sales motions.
• Partner closely with global and regional partner sales, industry teams, and campaign teams to ensure ABM efforts align with business priorities and growth targets.
• Build reporting frameworks to measure success-tracking campaign performance, pipeline creation, conversion velocity, and influenced revenue.
• Develop scalable messaging frameworks, content strategies, and toolkits to support personalized marketing efforts across global teams.
• Champion and leverage modern ABM tools and intent data platforms (e.g., 6sense, Demandbase) to increase campaign relevance and performance.
• Build and lead a high-performing team with a culture of experimentation, collaboration, and accountability.

Examples of Work You'll Lead

• Campaign Clusters with Hyperscalers: Run coordinated campaigns for priority joint accounts with AWS, Microsoft and Google, tying in sales alignment, executive engagement, and solution-focused messaging.
• Executive Roundtables: Orchestrate the strategy for CXO-level events with top partners to showcase innovation themes and drive deeper engagement within strategic accounts.
• Partner Investment Activation: Build campaigns with partners who've made advance commitments (e.g., license or credit prebuys) to drive adoption, showcase ROI, and accelerate revenue realization.
• Industry-Focused GTM with GSIs: Collaborate with partners like Deloitte and Accenture to support large-scale digital transformation deals across industries such as healthcare, finance, and manufacturing.

Qualifications

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 12+ years of B2B marketing experience, including at least 5+ years leading ABM or integrated partner marketing.
• Deep understanding of account-based strategy, GTM planning, sales alignment, and pipeline generation.
• Experience working with or within complex partner ecosystems, especially hyperscalers, GSIs, MSPs, or SaaS co-sell models.
• Executive presence and communication skills with a proven ability to influence across marketing, sales, and partner orgs.
• Data-driven mindset with expertise in using ABM and sales engagement tools.
• Demonstrated success building and mentoring high-performing teams in a fast-paced, matrixed environment.

Why This Role Matters
ServiceNow the AI platform for business transformation powered by ecosystem collaboration and strategic ABM execution. This role is central to how ServiceNow will drive growth through partnerships. You'll help shape how we go to market with some of the most important players in tech driving smarter, more personalized campaigns that move the needle on adoption, revenue, and impact.
If you're excited about the intersection of strategic partnerships and modern marketing, and you're ready to build something that matters this is your chance to join this high growth rocket ship!
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $216,500 - $389,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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