Job Description
Apply your vast knowledge and experience in marketing and advanced analytics to our strategic decision making – Be the global lead for marketing performance and effectiveness at the LEGO Group!
This transformational role provides the unique opportunity to shape how marketing performance capabilities and insights will deliver brand and commercial success.
We are pleased to offer our hybrid working arrangement, Best of Both, with 3 days based in our London or Boston office and 2 days working from home. Please note that relocation assistance is not available for this position.
Core Responsibilities
Set overall ambition, direction, targets, and capabilities for marketing performance
Inform critical marketing decisions and strategies through relevant, timely and actionable insights from marketing performance data and analytics
Collaborate with the global Marketing Planning team to ensure that upstream marketing plans and activations are guided by key learnings on marketing performance
Deliver strong commercial impact by enabling optimisation of marketing activities across Owned, Earned, Shared and Paid touchpoints
Lead advanced analytics and data-science modelling and capability building, in close collaboration with our digital products team
Serve as strategic partner to key senior stakeholders in sense-making and driving relevant decisions and actions
Play your part in our team succeeding
Global Marketing Planning & Performance leads the development and implementation of the coordinated marketing plan across the LEGO Group.
We shape the holistic marketing approach based on consumer and shopper insights and plan and orchestrate activities across owned, earned, shared and paid touchpoints to address brand and commercial objectives.
Our team delivers performance data and insights for agile decision-making and closed-loop marketing.
Do you have what it takes?
Proven marketing experience, preferably with deep knowledge in marketing performance, data and analytics with other global brands, either as an in-house lead or in an agency capacity
Strong analytical and sense-making skills and the ability to transform complex findings to clear, relevant, timely and actionable insights, directions and recommendations
Clear expertise and knowledge of the latest marketing technology platforms and capabilities
Seasoned in implementing innovation and transformation at a global scale
Excellent verbal and written communications skills, with advanced English proficiency
Previous experience working with Business Intelligence, Media Analytics and Data Sciences is an advantage
Strong relationship management and interpersonal skills
Ability to navigate matrix organisational set-up
A well-rounded and continuous improvement mentality
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Proven marketing experience with deep knowledge in marketing performance, data and analytics with global brands
- Strong analytical and sense-making skills; ability to transform complex findings into clear, actionable insights
- Expertise and knowledge of the latest marketing technology platforms and capabilities
- Experience implementing innovation and transformation at global scale
- Excellent verbal and written communications skills with advanced English proficiency
- Strong relationship management and interpersonal skills
- Ability to navigate a matrix organisational set-up
- Well-rounded continuous improvement mentality
- Previous experience working with Business Intelligence, Media Analytics and Data Sciences
- Willingness to undertake Child Safeguarding Background Screening for roles with high engagement with children
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
