Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.
Veeam is seeking a Senior Director, Digital Advertising to lead our global digital marketing function and drive the strategy for how paid digital media drives demand generation and pipeline growth through a buyer’s journey from awareness, consideration, and conversion.
You will lead a global team of digital experts and agency partners to develop audience-first media strategies that engage buying groups, from technical practitioners to executive decision makers. As the organization's paid digital leader, you will champion leading-edge best practices, emerging channels, and innovative media tactics to continuously improve performance and user experiences. Working cross-functionally with Campaign Management, Brand, Product Marketing, Field Marketing, Analytics, MarTech and external partners, you will drive cohesive, data-driven digital programs that scale globally and deliver measurable business impact across Veeam segments and solutions.
What You'll Do:
- Lead digital media strategy by integrating best-in-class practices, innovation, and data-driven optimization to increase pipeline contribution across digital tactics.
- Cultivate a growth culture that empowers a high-performing global team through continuous development and accountability.
- Own global digital media investment strategy optimizing across channels to maximize pipeline and revenue impact.
- Collaborate across global marketing functions and agency partners to scale integrated digital programs that accelerate demand generation and pipeline growth.
- Partner with Analytics to implement global measurement and reporting frameworks that accelerate optimization and demonstrate business impact
- Partner with MarTech teams to optimize advertising platforms, audience infrastructure, measurement capabilities, and data integration strategies.
- Lead the partnership with key agency partners, ensuring agile execution and continuous strategic collaboration
- Build strategic partnerships with key media and technology providers including Google, LinkedIn, Meta, Microsoft, and emerging partners.
What You'll Bring
- 12+ years of progressive digital media experience, including 5+ years in leadership roles
- Direct experience managing agency-of-record relationships, with demonstrated ownership of strategic planning and day-to-day execution
- Proven success leading global or multi-region digital marketing teams – with a focus on leading teams in global hub locations (ie: Bucharest)
- Experience in B2B technology or SaaS, with a track record of engaging complex, multi-persona buying groups from technical practitioners to executive decision makers
- Demonstrated ownership of digital media investment at scale ($10M+ annual paid media budget), with accountability for cross-channel optimization
- Deep platform expertise across Google, LinkedIn, Meta, Microsoft, ChatGPT, AI paid ads including direct experience managing strategic partnerships
- A people-first leadership philosophy, with a demonstrated track record of developing talent and building high-performing, accountable teams
- Working fluency in modern measurement frameworks (MMM, multi-touch attribution) and pipeline/revenue reporting
#LI-TS1 #remote
What you'll get
- Unlimited paid time off, 12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
- Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
- Medical, dental, and vision coverage starting on your first day
- Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
- 401(k) retirement plan with company matching contributions
- Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
- AirVet: 24/7 virtual veterinary care at no cost
- Legal services, identity protection, and supplemental health insurance options
- Tax-advantaged spending accounts for healthcare, dependent care, and commuting
- Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning
Compensation Transparency
Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.
In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.
Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.
Personal data collected during the recruitment process will be processed in accordance with our Recruiting Privacy Notice, which explains how your information is collected, used, and handled in connection with hiring activities. By applying for this position, you consent to this processing.
By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.
Skills Required
- 12+ years of progressive digital media experience
- 5+ years in leadership roles
- Direct experience managing agency-of-record relationships, including strategic planning and day-to-day execution
- Experience leading global or multi-region digital marketing teams
- Experience leading teams in global hub locations such as Bucharest
- Experience in B2B technology or SaaS
- Track record engaging complex, multi-persona buying groups from technical practitioners to executive decision makers
- Experience owning digital media investment at scale with a $10M+ annual paid media budget
- Accountability for cross-channel optimization
- Deep platform expertise across Google, LinkedIn, Meta, Microsoft, ChatGPT, and AI paid advertising
- Direct experience managing strategic partnerships with advertising and technology platforms
- People-first leadership philosophy and demonstrated success developing talent and building high-performing teams
- Working fluency in modern measurement frameworks, including MMM and multi-touch attribution
- Experience with pipeline and revenue reporting
Veeam Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Veeam and has not been reviewed or approved by Veeam.
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Healthcare Strength — Healthcare coverage is comprehensive with options that include employee-only no-cost tiers, plus mental-health support through an assistance program. Feedback suggests these offerings compare well in tech.
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Leave & Time Off Breadth — Time off includes unlimited PTO in the U.S., paid company holidays, quarterly company-wide recharge days, and paid volunteer time. Feedback suggests team norms influence how fully this flexibility is utilized.
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Strong & Reliable Incentives — Sales and pre-sales roles feature meaningful on-target earnings with competitive base and variable structures. Feedback suggests these plans provide strong upside for high performers.
Veeam Insights
What We Do
Veeam provides a single platform for modernizing backup, accelerating hybrid cloud and securing data. Veeam has 400,000+ customers worldwide, including 82% of the Fortune 500 and 69% of the Global 2,000. Veeam’s 100% channel ecosystem includes global partners, as well as HPE, NetApp, Cisco and Lenovo as exclusive resellers, and boasts more than 35K transacting partners worldwide.
