About the Role
The Senior Director of Developer Product Marketing is the strategic lead for how Cloudflare's developer platform is perceived and adopted in the global market. While our Product Managers build the "what," you own the "why," the "who," and the "how we win." You will lead the team responsible for defining the narrative for Workers, Workers AI, R2, and the broader developer ecosystem, ensuring our story resonates with everyone from solo builders to CTOs at Fortune 500 companies.
In this role, you will move beyond tactical growth loops to focus on the core tenets of Product Marketing: Positioning, Go-To-Market (GTM) Strategy, Market Intelligence, and Sales/Field Readiness. You will be the primary bridge between a highly technical Product organization and our global Sales, Marketing, and Developer Relations teams.
What You Will Do
- Strategic Positioning & Messaging: Define the category-level narrative for the Cloudflare Developer Platform. Create high-impact positioning that differentiates our "Connectivity Cloud" from legacy hyperscalers and niche compute providers.
- Go-to-Market Orchestration: Lead the end-to-end GTM strategy for new products and major feature launches. You will orchestrate the transition from "feature ready" to "market ready," ensuring all internal and external channels are aligned.
- Market & Competitive Intelligence: Act as the "outside-in" voice for the developer organization. Conduct deep competitive analysis and market research to influence the product roadmap and arm our field teams with "how to win" battlecards.
- Field & Sales Enablement: Partner with the Sales and Solutions Engineering leadership to build the playbook for selling to developers and technical buyers. Translate complex technical capabilities into value-based selling tools, demos, and training.
- Customer Insights & Advocacy: Develop a deep understanding of our developer personas. Work with our customers to develop case studies and technical proof points that validate our platform's impact at scale.
- Cross-Functional Leadership: Serve as a strategic partner to Product Management. While PMs own the product delivery and technical onboarding, you own the market success and the cohesive developer story across the entire Cloudflare portfolio.
- Team Leadership: Recruit and mentor a high-performing team of Product Marketers and Content Strategists, fostering a culture of excellence in storytelling and strategic thinking.
Who You Are
- A Master Strategist: You have a proven track record of taking complex developer technologies and turning them into clear, compelling market narratives. You think in terms of market categories and value props, not just feature lists.
- Technically Credible: You are comfortable "talking shop" with developers and PMs. You understand the nuances of serverless, edge computing, and AI architectures, and you know how to translate those into business outcomes.
- GTM Expert: You have led large-scale launches in the DevOps, Cloud, or Infrastructure space. You know how to align a global organization around a single launch moment.
- Collaborative Leader: You excel at navigating high-growth, PM-led organizations. You know how to provide the "marketing layer" that complements technical product ownership without stepping on toes.
- Data-Driven, Narrative-Led: You use market data and competitive signals to inform your strategy, but you rely on your storytelling instincts to win hearts and minds.
Qualifications
- 10+ years in Product Marketing, with a significant focus on developer-facing tools or infrastructure-as-a-service (IaaS).
- Experience leading PMM teams in a high-velocity, technical environment (e.g., AWS, Google Cloud, Vercel, Stripe).
- Demonstrated ability to influence product roadmaps through market research and competitive intelligence.
- Exceptional writing and presentation skills-you can write the keynote and the technical whitepaper.
Compensation
Compensation may be adjusted depending on work location.
Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
Top Skills
What We Do
Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business. Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.
Why Work With Us
Cloudflare employees come from all walks of life. We are mission-driven, and our team is energized by a collaborative, creative environment that celebrates our differences and fosters new ways to grow together.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are committed to developing a global team that is distributed with a flexible working approach. Doing this equitably and inclusively is essential to our success. Visit our careers site for more on 'How & Where We Work.'
