Senior Digital Strategist

Posted 7 Days Ago
Be an Early Applicant
New York, NY
86K-105K Annually
5-7 Years Experience
Agency • Digital Media
The Role
As a Senior Digital Strategist at M Booth, you will drive social media strategies focusing on both organic and paid approaches, oversee content production, manage influencer marketing campaigns, and tie measurable results to clients' business goals. You'll collaborate with creative teams and manage a small team of direct reports.
Summary Generated by Built In

M BOOTH CAREERS

Who We Are:

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.

We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from.  We continue to be a work from anywhere agency and are leaning into a hub model in NYC and around the country. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.

We are a collaborative mid-sized agency with an immediate opportunity for a Sr. Digital Strategist to join our growing agency!

Some things to know about us:

  1. Team is everything. We pride ourselves on being ego-less (or close to it). If you like being part of a supportive and selfless group of people, there’s a good chance you’ll be a fit.
  2. Intellectual curiosity is rewarded, even more than raw intelligence. If you love to read, consume media, and do cool things, we’d love to chat.
  3. We take our jobs very seriously, but we do not take ourselves very seriously. If you do not have a sense of humor, please don’t apply.

What You’ll Bring:

  • 5+ years of experience working in social media, in an agency setting or in-house
  • Solid foundation in driving social media strategy (focus on organic social), marketing, content strategy, in addition to paid social media
  • Strong understanding of social media measurement, how to tie results back to client and business goals, and how to merchandize results
  • Strong understanding of how digital and social media fit into the broader marketing mix
  • Experience overseeing the social media content production process for a brand, managing photoshoots or video shoots in collaboration with a creative team
  • Strong understanding of social media measurement and how to tie results back to client and business goals
  • Strong understanding of paid social platform advertising best practices, creative optimization, and paid reporting and metrics 
  • Attendance at special events + activations (virtual and in-person)
  • Experience managing influencer marketing programs/campaigns
  • Experience with paid social
  • Periodical travel for content shoots, events, etc.
  • 5-7 years of experience
  • Experience managing 2-3 direct reports
  • Experience and/or passionate about the lifestyle, alcohol, food industry
  • Bachelor’s Degree

What We’re Looking for in Candidates

  • A great manager, good mentor and an organized, communicative project leader  
  • Good at time and project management
  • Is self-directed, motivated, takes ownership of projects and follows them through to the end
  • A good problem solver who is ready for pivots
  • Knows how to manage up to get what they need to succeed
  • Can stay centered and work effectively in a fast-moving environment
  • Strong client service skills and experience
  • Can collaborate well with others including IAT teams
  • Proven ability to lead projects and client communications, presentations
  • Skilled in motivating teammates and helping them grow
  • Folks who are touch with cultural and industry trends. Always paying attention to what’s happening on social media channels
  • Folks who ares self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
  • SALARY $86,000-105,000

Our Flexible Work Policy: 

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. 

For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together. 

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Top Skills

Digital Marketing
Social Media
The Company
HQ: New York, New York
357 Employees
On-site Workplace
Year Founded: 1984

What We Do

Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make lasting impact and change. From culture to creative, today bold moves everything we do.

M Booth is a creative agency that produces award-winning, culturally-competent campaigns that change perceptions of key stakeholders and behaviors of consumers. We are relentlessly passionate about our clients and their business, whether that means leading in digital innovation, developing breakthrough campaigns and content, reaching more people through earned, or unleashing insights that unlock ideas that win in the marketplace. We have a #makeshifthappen mindset and believe our work can and should contribute to an equitable world.

The industry has noticed. We have been awarded PRovoke Creative Agency of the year 2023, A Campaign Best Agency 2023, and a Best Place to Work year after year from AdWeek, PRWeek and PRovoke.

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