The Role
As a Digital Activation, Senior Strategist at Direct Agents, you will be a strategic growth partner to our clients—going beyond media buying to drive real business outcomes. You'll leverage data-driven insights through our proprietary Kanopy platform and cross-channel expertise to impact revenue, LTV, and market share. Working at the intersection of strategy, technology, and performance, you'll help clients scale their businesses while staying ahead of the evolving digital landscape.
Compensation$95,000 - $105,000 base salary depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus based on company and individual performance.
Key Responsibilities
- Serve as a trusted growth advisor to assigned client accounts, focusing on business impact (LTV, market share, revenue growth) over tactical metrics
- Leverage our proprietary Kanopy platform to uncover performance insights, identify optimization opportunities, and deliver strategic recommendations that drive results
- Lead integrated media strategy and planning across programmatic, paid social, and paid search
- Partner with paid media execution teams to guide optimization and implement experimentation strategies
- Proactively identify account growth opportunities and surface new service recommendations based on performance patterns
- Lead weekly/bi-weekly client calls, quarterly business reviews, and executive presentations with ROI-focused storytelling
- Stay current on emerging platforms and capabilities to bring innovative ideas to client engagements
- Embrace a technology-forward mindset—learning, using, and contributing to our proprietary agentic AI tools and automations
- QA all client-facing deliverables and oversee account and specialist teams on a project and client basis
What We're Looking For
- 4-6 years of experience in paid media (search, social, programmatic) marketing, preferably with e-commerce, subscription, entertainment, or direct response clients.
- Experience with TTD, Stackadapt, DV360, Yahoo, preferred
- Demonstrated ability to translate data into strategic business recommendations and actionable growth plans
- Comfort working with AI-powered tools and genuine curiosity about emerging marketing technology
- Strong analytical and problem-solving skills with proficiency in Microsoft Excel
- Expert understanding of customer acquisition and direct response online marketing
- Entrepreneurial spirit with a proven track record for taking initiative
- "Big picture" strategic perspective combined with willingness to roll up sleeves and do whatever it takes
- Excellent written and verbal communication skills with ability to present to C-Suite executives
- Ability to prioritize tasks, multitask, and manage time efficiently
Direct Agents is not a traditional agency. We are an elite team of builders and operators—growth strategists, media architects, and creative thinkers—who partner with ambitious brands to drive measurable revenue growth. Backed by Kanopy AI, our proprietary intelligence platform, and exclusive partnerships with tech and media platforms, we deliver the kind of unfair advantage that helps clients dominate, not just compete.
We operate at the intersection of technology, media, and strategy—where AI meets human expertise to produce outcomes that neither can achieve alone. Our client roster includes brands like Tennis Channel, Marvel, NYSE, Morgan Stanley, Prologis, and DistroKid.
What Sets Us ApartDirect Agents isn’t for everyone—and that’s by design. We’re building something different.
- Proprietary AI That Actually Works: Kanopy AI is our custom-built intelligence platform—real-time campaign optimization, media mix modeling, natural language analytics, and algorithm enrichment that gives our clients (and our sellers) a genuine edge. This isn’t a buzzword; it’s operational.
- Exclusive Platform Access: Direct partnerships across Google AI Search, Meta, TikTok, Amazon, Freewheel, Teads, Stackadapt and best in class tech and media partners.
- An Elite, Not Bloated, Team: 100+ operators who move fast, think deeply, and ship work that matters. No layers of bureaucracy. Direct access to senior leadership and the executives building the strategy.
- AI Integration Across Everything: Claude, ChatGPT, and proprietary AI tools are embedded in our workflows—from data analysis and creative versioning to strategic planning and client intelligence.
- 7x Crain’s Best Places to Work: A people-first culture with a 12-month average time to promotion, a 4-day workweek, and genuine investment in career development
- Certified Minority-Owned Business: 48% BIPOC representation across the agency, 60% female representation—a team that reflects the diverse markets we serve.
- Competitive salary of $95,000 - $105,000 depending on experience, plus performance-based bonus structure (only where applicable)
- Regular performance reviews with quarterly growth path check-ins
- Comprehensive health, dental, vision, and mental health benefits (One Medical, Talkspace, KindBody, Health Advocate)
- 15–24 days PTO/year depending on seniority, plus birthday off, 7 sick/safe days, and up to 12 weeks paid parental leave
- New MacBook Pro and access to cutting-edge AI tools across the agency
- Sun-drenched penthouse Acceleration Hub on 5th Avenue in Flatiron—with commuter benefits and Citibike membership
- Dog-friendly office, regular team events (Field Day, Ski Club, Golf League, holiday celebrations), and a culture built around ownership and ambition
Location: This role is based at our NYC headquarters. You must reside or be willing to relocate within commuting distance.
Skills Required
- 4-6 years of experience in paid media marketing
- Experience with TTD, Stackadapt, DV360, Yahoo
- Strong analytical skills and proficiency in Microsoft Excel
- Excellent written and verbal communication skills
- Expert understanding of customer acquisition and direct response marketing
Direct Agents Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Direct Agents and has not been reviewed or approved by Direct Agents.
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Leave & Time Off Breadth — Time off is positioned as relatively expansive, including PTO that scales by level/tenure, separate sick/safe leave, a paid birthday day, volunteering time, and seasonal schedule perks like Summer Fridays. Company-wide closure days such as Wellness Reset Days and quarterly self-care days are also described as part of the time-off approach.
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Healthcare Strength — Medical/dental/vision and mental health benefits are described, including access to services like One Medical, Talkspace, KindBody, and Health Advocate. Employer-verified listings also include items like mental health care, supplemental life insurance, and FSA.
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Parental & Family Support — Paid parental leave is described in job-posting benefits language, with maternity/paternity leave also appearing in employer-verified benefit listings. This indicates at least some formal family-leave coverage within the overall benefits package.
Direct Agents Insights
What We Do
Direct Agents is an independent, minority-owned digital marketing agency that specializes in performance-driven customer acquisition solutions. Founded by first-generation immigrants, Direct Agents celebrates its 19th year in business this year. Our agency goes beyond the standard marketing toolbox through innovation in Paid Media, Enterprise SEO, Strategy, Amazon, Creative, Inclusive Marketing Strategy, Analytics, & Paid Social. Direct Agents is built to help clients achieve success through a diverse and passionate group of experts based in NYC, LA, and beyond. We’re breaking the industry mold and leading with a diverse mindset. Here at Direct Agents, diversity isn’t just a buzzword, it’s in our DNA. • 5x Winner of Crain’s Best Places to Work (2022, 2021, 2020, 2019, 2018) • 42% Diversity • 57% Female / Male ratio • ‘WoDA’ is Direct Agents’ women powered employee resource group which works to pave the path to leadership for all women through monthly workshops • ‘State of the World’ helps provide an open forum to discuss the social movements of our time and how we can have an impact on them • Team and company-wide bonding events (ask us about our puppy breaks!) • Opportunities to get involved with the community through mentorship and pro bono marketing services • A work family that is as committed to its work as it is to having fun Our culture offers more than just happy hours; we're fueled by excellence, collaboration, and growth opportunities. At Direct Agents, you are empowered to create your own career journey through cross-channel learning opportunities and mentorship. If you’re looking for a new role with space to directly influence the business and company culture, visit our Careers page and apply to become a “Shaper of Change!” To learn more about our services visit www.directagents.com or email [email protected].
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